Jerry World

Dallas Cowboys megahub signs on nearly all the city's top restaurants

Omni Hotel, Dallas Cowboys, Frisco, Star

You’ll have no shortage of dining options at The Star.

Photo courtesy of Dallas Cowboys

As if the news that renowned chef José Andrés is opening Zaytinya restaurant in Frisco is not enough, there are 14 more retailers newly lined up for The Star in Frisco, the complex surrounding the Dallas Cowboys headquarters.

Restaurants and bars set to open, in alphabetical order if you please, include:

Cane Rosso. The Neapolitan pizzeria.
The Common Table. Uptown restaurant-bar has a killer beer list and a great chef in Rodman Shields.
Concrete Cowboy. Restaurant and "high energy" bar for grown-ups.
Cow Tipping Creamery. Gourmet soft-serve ice cream concept and a sibling to Cane Rosso.
Donut Kitchen. Not just doughnuts. They do have 30-plus traditional and gourmet doughnuts but also sandwiches, kolaches, paninis, wraps, salads, and soups.
East Hampton Sandwich Co. Dallas restaurant chain known for its lobster roll specializes in sandwiches and salads.
Howard Wang’s China Grill. Local Chinese-American favorite.
Raising Canes. Chicken tenders.
Trophy Park Sports Lounge. Restaurant-bar will feature gaming lounges, bowling lanes, bocce court, putting green, and 30-foot outdoor screen for Cowboys games.
Yucatan Taco Stand. Pioneering taqueria chain in DFW.
Ziziki’s. Veteran Dallas Greek restaurant.

Other retailers will include the Lincoln Experience Center and Plains Capital Bank.

Previously announced tenants include City Works, a gastropub concept from Minneapolis; Dee Lincoln Prime, a steakhouse from Dee Lincoln; Liberty Burger, opening its sixth location in DFW; the 22nd location of Tex-Mex chain Mi Cocina; the fourth branch of Neighborhood Services, the chain from chef Nick Badovinus; Nestlé Toll House Café by Chip, serving not just cookies but also smoothies, ice cream, sandwiches, and crepes; Tupelo Honey Cafe, the Southern chain from North Carolina; and Next Step Dance, a training facility for dancers.

One store is already celebrating its soft opening: Fans United at The Star, selling team apparel, fashion, souvenirs, and memorabilia for the Cowboys and amateur teams. Located at the Ford Center, in a 10,000-square-foot store behind the south end zone, it sells Frisco high school merchandise and licensed apparel for the Cowboys, Rangers, Stars, Mavericks, and FC Dallas, as well as regional colleges, including the University of Texas.

openings

Burger News

Buzzy burger joint with Michelin ties to open in Uptown Dallas

Courtesy of NADC Burger

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An ultra-buzzy burger joint is opening in Uptown Dallas: Called NADC Burger, it's a chef-driven cheeseburger concept serving Wagyu burgers that will open at 2908 McKinney Ave., in the former Playground Bar, which closed in 2024.

According to a spokesperson, it'll open in early August.

NADC — which stands for "Not a Damn Chance" — is a partnership between chef Phillip Frankland Lee (co-founder of Sushi by Scratch Restaurants and Pasta Bar) and professional skateboarder and Fort Worth entrepreneur Neen Williams.

United by a love of food and skateboarding, the two set out to create the kind of burger they couldn’t find — one that felt indulgent yet familiar. The result was “the ultimate backyard burger,” featuring two 6-ounce Wagyu patties, American cheese, grilled onions smashed into the beef, secret sauce, pickles, and pickled jalapeños.

They keep the menu simple:

Double patty cheeseburger with Wagyu beef, American cheese, sauce, onion, pickle, and seasoning by Williams' NADC spice company, for $16
Fries double-fried in beef tallow, either plain or in loaded "Beast Mode" with cheese, chopped pickles, jalapeños, sauce, and seasoning

NADC Burger fries Loaded fries at NADC BurgerNADC

There are also brown butter chocolate chip cookies. Every detail — from the seasoning to the burger-to-bun ratio — is meticulously considered.

Lee has previously earned Michelin stars for Pasta | Bar in Encino, California, and Sushi by Scratch in Montecito, California. (There's also a Sushi by Scratch at The Adolphus in downtown Dallas.)

NADC started in Austin in 2022, and has since expanded in Austin, Denver, Chicago, Nashville (inside Jelly Roll's Goodnight Nashville bar), and Fort Worth, which opened in January 2025 (and which promptly won Best Burger at the Fort Worth Food & Wine Festival in April 2025).

Some NADC locations are inside other venues such as comedy clubs, including Fort Worth.

But Uptown Dallas will be a first-of-its-kind model, says Scratch Restaurants Group CEO Gavin Humes.

"This is a standalone NADC Burger restaurant," Humes says. "We’re fully transforming it into our own concept. There will be a full bar onsite to support our new cocktail offerings, but it’s 100 percent a dedicated NADC space."

Uptown will also be their first location to stand two stories tall, and will feature counter service, a full bar serving specialty NADC cocktails, and a casual hangout area with indoor and outdoor seating.

"Uptown felt like the right move — it's a vibrant neighborhood that’s surprisingly underserved when it comes to fast-casual food done at a high level," Humes says. "From the start, Dallas was a priority market. It’s one of the biggest food cities in the country and a natural fit for the energy and flavor of NADC."

burgers openings