Gourmet 'better' burger fast-food restaurant in North Dallas says bye
An innovative Dallas restaurant that tried to make a better fast-food burger has closed: Bizzy Burger, which opened by the Galleria at 13251 Montfort Dr. in November, closed its doors at the end of May.
The concept was founded by restaurant mastermind Mark Brezinski to embrace the "better burger" trend but in a fast-food setting. But Brezinski said in an email that they were unable to make a go of it.
"We had an incredibly loyal following that was growing slowly and mirrored our most recent reviews, just not enough," he said.
"It is a brutal fact for all new businesses that it takes time to build a new brand and that success is always measured in revenue first and foremost," he said. "We simply could not get the traction we needed despite stellar ratings on Google and Yelp. Not that all ratings determine success, but reading reviews helps others get an idea and that idea being shared was that Bizzy could have become the 'disrupter' of the fast food burger world."
Brezinski's idea was to do a quick-serve restaurant like a McDonald's or Wendy's, with premium burgers but at an affordable price, and he recruited credentialed chef John Franke to help devise the menu, which definitely had gourmet elements, including burgers made from HeartBrand Premium Akaushi Beef, from Harwood, Texas; and buns from foodie favorite King's Hawaiian, known for their fluffy texture and sweet taste.
Its veggie burger was particularly unique, with thinly sliced eggplant, red pepper, mushroom, and squash that formed an irresistible "stack."
The biggest and perhaps most welcome distinction was that Bizzy departed from the current trend of obscenely large burgers (half-pound and up) by featuring smaller patties a la White Castle, the Ohio-based chain known for its petite burgers.
After efforts to renegotiate the lease stalled, the decision was made to vacate the space immediately.
Brezinski says he has faith in the concept and hopes to continue to operate the location at Sky Harbor Airport as well as make use of the Bizzy food truck in Dallas.
"My team executed the brand perfectly, the food quality and hospitality were always given great reviews," he said. "I think our concept of 'better fast food' has a future but unfortunately not on Montfort any longer."