Mmmm Bread

Fluffy, buttery brioche comes from French boulangeries to American tables

Elevate your sandwich game with croissants.

Photo courtesy of Brioche Gourmet

Born from the rich traditions of a 1945 French boulangerie, Brioche Gourmet stands as a beacon of traditional baking excellence.

For four generations, this family-owned company has honed the craft of brioche-making, transforming a simple, slightly sweet bread into a beloved classic enjoyed across continents.

With roots in the countryside of western France, Brioche Gourmet now brings its authentic recipes and dedication to quality to homes and foodservice businesses across the United States.

At the heart of Brioche Gourmet’s success is its commitment to tradition and premium ingredients. The company proudly uses non-GMO ingredients, avoiding high fructose corn syrup, hydrogenated oils, bleached wheat flour, and artificial sweeteners.

Photo courtesy of Brioche Gourmet

Instead, each airy loaf, roll, and bun is enriched with French butter, milk, cream, and eggs — ingredients that uphold the legacy of true French baking. This emphasis on authenticity is also backed by globally recognized food certifications like IFS and BRC, ensuring the highest safety and quality standards.

Brioche Gourmet offers an extensive product range tailored to both everyday consumption and seasonal indulgence. Best-selling staples include soft and fluffy brioche burger buns, croissant buns, hot dog buns, sliders, and rolls — all boasting a generous 28-day ambient shelf life. For those looking for more variety, the brand also delivers delightful specialty items like the Brioche Cinnamon Twist, Chocolate Chip Loaf, Vanilla Tear & Share, and Chocolate Tear & Share loaves.

Holiday-themed products add a touch of festivity to the lineup. From heart-shaped brioche for Valentine’s Day to Christmas trees and pumpkin spice varieties for the holidays, these seasonal treats provide a sweet and whimsical way to celebrate.

Brioche Gourmet’s dedication extends beyond just product variety. Their international reach is supported by five production sites in France and two in Canada, with a major sales office in Miami, Florida, catering to the North American market. Following the 2015 acquisition of the Lanthier company, Brioche Gourmet further expanded its capabilities and reach, reinforcing its presence as a leader in high-end French bakery goods.

Photo courtesy of Brioche Gourmet

Ultimately, Brioche Gourmet is more than just a bakery — it’s a family legacy built on passion, quality, and the simple joy of sharing good food.

With a wide array of products that blend traditional techniques with modern demands, the brand continues to set the gold standard for brioche, proving that when it comes to bread, nothing compares to the real thing from France. Whether for a restaurant kitchen or a family table, Brioche Gourmet delivers a taste of France in every bite.

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Brioche Gourmet is a proud sponsor of CultureMap Dallas' Tastemaker Awards, happening May 1 at Astoria Event Center. Come taste the Brioche Gourmet tradition for yourself, or find them in-store at Tom Thumb, Albertsons, and Randalls.

Other sponsors include The Yuengling Company, Still Austin Whiskey, Hornitos, Whataburger, Reyka Vodka, Silent Pool Gin, PicMe Events, and more to be announced soon. A portion of the proceeds will benefit our nonprofit partner, Harvest Project Food Rescue.

bakeries shopping tastemaker awards brioche bread promoted

Opening News

Dallas diner & music venue will open in former Ferris Wheeler space

Courtesy

Pancakes

A new restaurant has been unveiled that will take over the former Ferris Wheeler space near Dallas' Design District at 1950 Market Center Blvd.: Called AM/FM, it'll be an all-day diner and lounge with a big backyard and a stage for live music, and it's from Spune Productions, the music and event production company.

According to a release, it'll open in early January initially with evening hours, cocktails, and a few afternoon soccer matches. Music acts are already booked beginning January 8. More hours will be added down the road.

Ferris Wheelers BBQ, which was also a restaurant with a big backyard and a stage for live music, closed in November after eight years. Spune had already been involved since 2023 to help ramp up the live music side. Now they'll take it over with a fresh new personality and long hours.

They were famous for having a Ferris wheel on-site; an inquiry on its status went unanswered.

The diner will open daily at 7 am, serving "musicians coming off late nights, workers heading into morning shifts, and neighbors who want a place that remembers their name," says the release very poetically.

They've redecorated the interior with a new bar and banquettes that wrap the room. Alongside the renovations inside, the set-up outdoors will evolve over the coming weeks, with extra care given to the concert experience,

Menu
The food at AM/FM will be rooted in elevated Diner classics, with a menu overseen by chef Anastacia Quinones-Pittman (Oh, Hi! Hospitality) that's influenced by Mexican-American kitchens and Nuevo Southern traditions.

Breakfast offerings include huevos rancheros, breakfast tacos, breakfast empanadas, French toast, avocado toast, pork belly toast, and an intriguing twist on pancakes called masa pancakes, made using masa harina AKA corn flour.

Lunch includes a chicken Milanesa Caesar salad, Sonoran hot dog, fried catfish po'boy, kale salad, Cobb salad, and a Mexican twist on chicken noodle soup with fideo noodles.

Entree plates include pot roast, meatloaf, fried chicken, and a weekly pot pie.

The beverage program will aim for accessibility with coffee, cocktails, and craft beer, says Victor Rojas, Quinones-Pittman's partner at Oh, Hi! Hospitality.

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