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Steak News

Brazilian Fogo de Chao expands Dallas footprint with new restaurant

Teresa Gubbins
Jul 18, 2023 | 4:22 pm
fogo de chao meat

Red meat, a specialty at Fogo De Chao.

ml.globenewswire.com

Dallas-based Fogo de Chão, the churrascuria-style restaurant originally from Brazil, is opening a new location in the Dallas area. According to a release, the chain will open a restaurant in North Irving, at Cypress Waters, the 1,000-acre master-planned development at the corner of Ranch Trail and LBJ Freeway.

Located along the shores of North Lake within Cypress Waters — the 1,000-acre waterfront dining, retail, and entertainment destination from Billingsley Co. — the restaurant is slated to open at 3080 Ranch Trail later this year.

UPDATE 10-23-2023: The restaurant is now open.

--------------------------------------------------------------------------------------

Fogo has been headquartered in Dallas since the opening of its first U.S. location in Addison in 1997.

North Irving was considered an ideal location due to its thriving business sector, including numerous corporate headquarters and a bustling convention center, attracting both visitors and residents. The location will comprise 8,500 square feet and showcase a recent brand transformation, including an expansive dining room centered around an open-air churrasco grill, with views of gaucho chefs butchering, hand carving, and grilling meats over an open flame.

Meats are served tableside, carved by gaucho chefs. There are also dry-aged and Wagyu cuts, seafood a la carte, All-Day Happy Hour, a South American wine list, and a menu of smaller, sharable plates in Bar Fogo.

A white Carrera marble Market Table anchored at the front of the grill features a trademark salad bar with salads, cured meats, and antipasti.

Dry-aged meat lockers for in-house aging will display indulgent cuts such as a 32-ounce Long-Bone Tomahawk Ribeye, aged for a minimum of 42 days.

North Irving will be the fourth location in DFW, following Addison, Uptown, and Plano, which are open for weekday lunch, weekend Brazilian brunch, Bar Fogo, group and private dining, plus to-go and butcher shop options.

"Since opening our first U.S. restaurant in Addison 26 years ago, the Dallas community has warmly welcomed our brand and our authentic dining experience," says Fogo de Chao CEO Barry McGowan in a statement. "Our founders expanding the brand from Brazil to Dallas in 1997 was no small feat and our success in the U.S. has laid the foundation for our global growth ever since. We’re excited to continue our expansion in the DFW area with a new location in North Irving and aim to give our guests the same experience of discovery that they have come to know us for in a new, elevated setting."

Lucy Burns, Partner at Billingsley Co. adds, “We are delighted that Fogo de Chão has chosen Cypress Waters to further enhance its robust presence in North Texas. The introduction of Fogo de Chão's immersive dining experience is a remarkable and invaluable addition to the Waterfront development.”

Fogo has opened or signed on 12 new domestic and international leases including Quito, Ecuador; Lynnwood, Washington; National Harbor, Maryland; Woodland Hills, California; and Paramus, New Jersey, as well as plans to enter Turkey and Bolivia.

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Raising the bar

Cane Rosso owners debut intimate cocktail lounge at The Star in Frisco

Christina Hughes Babb
Oct 16, 2026 | 1:13 pm
The Imperial Room
Photo by Jeff Amador
The menu by executive chef Mat Urban will feature shareable plates.

The hospitality group behind some of Dallas’ most popular pizzerias is giving the bar business a whirl: The PILF Restaurant Group debuted The Imperial Room cocktail lounge Friday, October 16 at The Star in Frisco.

First announced in July, the bar officially opened at 3685 The Star Blvd., Ste. 200, former home of PILF's Tipping Cow Creamery and next door to its Cane Rosso. PILF also owns Zoli’s Pizza and Thunderbird Pies.

“We’ve wanted to open a cocktail lounge for a long time, and The Imperial Room gave us the opportunity to do something completely different,” says Jay Jerrier, founder of PILF Restaurant Group, in a release.

Jerrier says he drew inspiration from New York cocktail bars such as Juniper Bar in Manhattan, a multi-level restaurant and sports bar located near Penn Station and Madison Square Garden.

“We wanted to create a place that feels special without feeling stuffy, he says. "Whether you’re stopping in before an event at The Star, meeting someone for a drink, or making us the destination for the night, we want this to feel like Frisco’s neighborhood cocktail bar.”

The 600-square-foot bar seats just 25 to 30 people, and will be available for private parties and special events. Guests can expect olive and navy tones, cozy booths, warm lighting, with a "classic cocktail lounge atmosphere."

Imperial Room The menu features cocktails by acclaimed mixologist Gabe Sanchez.Photo courtesy of PILF

Acclaimed Dallas bartender Gabe Sanchez, whose work has helped shape cocktail programs at some of the city's most respected bars, including Black Swan Saloon and Midnight Rambler, created an original menu that includes inventive cocktails, such as:

  • The Calaboose Old Fashioned, made with a house Woodford Reserve rye and bourbon blend, gomme syrup, Fiore di Sicilia, and bitters
  • Clear Skies, featuring Buffalo Trace bourbon, fresh grapefruit, honey, and mint oil
  • Smoky Sunset, combining cantaloupe-infused La Pulga mezcal with cantaloupe cordial, habanero tincture and a hibiscus mist

The bar will also serve freezer martinis, a Japanese whisky highball, the Big Boy Margarita, Imperial Room Ranch Water, and mini margaritas and martinis for guests who want to keep it lighter.

The menu by PILF executive chef Mat Urban will feature shareable plates such as focaccia, Caesar salad, and n’duja toast. Larger entrées include Supplì di Telefono with pepperoni, mozzarella, and pomodoro; fritto misto with calamari and pickled jalapeño; and agnolotti with vodka sauce, ricotta, and Italian sausage.

Dessert choices are a lemon olive oil cake or a Chocolate Caramel Tart featuring dark chocolate, a layer of salted caramel, and a scoop of brown butter mascarpone.

"Unlike the group’s pizza-driven concepts, The Imperial Room puts cocktails at the center of the experience while giving the culinary team room to explore a different style of food and hospitality," the owners say in the release.

On opening weekend, the bar will be open from 5 pm-midnight Friday-Saturday, and closed Sunday, October 18.

Beginning October 21, hours will be 5-10 pm Wednesday-Thursday, 5 pm-midnight Friday-Saturday, and 5-9 pm Sunday.

lounge bar the star frisco cane rosso pilf group gabe sanchez mat urban the imperial room
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