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    Downtown News

    Restaurant-wine bar brings European style to downtown Dallas tower

    Teresa Gubbins
    Sep 6, 2023 | 11:45 am
    Fond Dallas

    Fond is serving snacks and natural wines.

    Fond

    Downtown Dallas just got a sophisticated new restaurant from a pair of savvy pop-up pros: Called Fond, it's a chic new spot in the Santander Tower at 1601 Elm St. #110, where it's open for lunch and an afternoon pre-dinner repast from 3-7 pm.

    Fond is from chefs Jennie Kelley and Brandon Moore, who've been at the forefront of the pop-up scene with concepts such as Better Half, which has surfaced at restaurants such as Cosmo's and Lounge Here; and Frank, the Deep Ellum pop-up restaurant Kelley did with TV-famous chef Ben Starr.

    Fond is the first brick-and-mortar for Kelley and Moore, who previously helmed the kitchen at Ocean Prime in Uptown Dallas. It's a three-pronged concept under one roof:

    • lunch spot
    • natural wine bar
    • "Aperitivo Hour," an innovative late-afternoon drop-in for snacks and drinks to be enjoyed after work and or a teaser before dinner

    With Fond, they're providing not only a new destination for downtown, but also a built-in amenity for the Santander building, formerly Thanksgiving Tower, which is converting 14 floors into residential units.

    "It's a place for residents in the building to come down and get quality food," Kelley says.

    Their lunch menu features soups like lemony chicken orzo; salads such as a smoked salmon Niçoise; and sandwiches including a club, a veggie on a hoagie roll, and a rotating sandwich such as the one-of-a-kind bologna sandwich on bread made in house, with bologna imported from Michigan.

    "When people try it, they say it's the best bologna sandwich they've had," Kelley says. "Our goal is to take the things you might see elsewhere and elevate them a little bit."

    A grab-and-go section has items for under $10, for workers on the run.

    After lunch ends at 2 pm, they reopen from 3-7 pm with a separate menu for the Aperitivo Hour, featuring Detroit-style pizzas and shared plates which can serve as a pre-dinner appetizer or an all-out dinner feast.

    FondFond boasts chic chairs, pale woods, Edison light bulbs.Jeffrey Liles

    This may sound like Happy Hour, but Moore cautions that it is not.

    "When you say Happy Hour, people assume discount drinks," he says. "But this is more like the aperitif hour you find in Europe where you wind down from the day with light snacks and wine before dinner."

    This is the only time they offer Detroit-style pizza - Moore is a native of Detroit - with a house-made sourdough crust, "secret" cheese blend, and a variety of sauces including Motor City Red, vodka sauce, and Bolognese. The "Brussell Crowe" has Brussels sprouts, onions, bacon, and garlic; the Better Half has famous Jimmy's sausage, broccoli rabe, and vodka sauce.

    "From the Better Half pop-ups, we've developed a repertoire of about 10 pizza options, which we'll rotate through at Fond," Kelley says.

    Shared plates include many veg-friendly options such as carrots cooked for two hours via the sous-vide method and served with Tajin aioli; and fingerling potatoes with garlic crisps and Romanesco aioli. There's also soft-serve ice cream for dessert.

    The third major element in Fond is the unwavering dedication to natural wines, the only wines they'll serve, plus local beer and batched cocktails. Natural wines are a growing category and indicate wines made with organically or biodynamically grown grapes, with no or low sulfites, which are used to preserve wine but can cause headaches, stomach aches, and other symptoms.

    They were originally looking to open in The Cedars, but were encouraged by Downtown Dallas, Inc. to consider the Central Business District. They've given the location a spiffy-chic design with Edison bulbs, plush white leatherette banquettes, and creative floral arrangements.

    They landed in the space in a serendipitous way.

    "We were walking around downtown, when I spotted these chairs in the space," Kelley says. "They were these very clean, white, modern European-looking chairs. The entire space was appealing with concrete floors and natural wood. I asked about the chairs but they belonged to another business planning to open there. They ended up not opening, so we not only got the chairs, we got the whole space."

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    Cool new hang

    Rollin Joe's coffee shop to open in old New York Sub space by SMU Dallas

    Stephanie Allmon Merry
    Jun 24, 2026 | 10:24 am
    Rollin Joes
    Rendering courtesy of Rollin Joes
    Rollin Joe's is going into the old New York Sub space across from SMU.

    The iconic former New York Sub space across from Southern Methodist University is being amped up as a cool new off-campus hang: Rollin Joe's, an all-day, music-driven, coffee and beverage shop, will open at 3411 Asbury St., Dallas.

    It will debut in late summer or early fall 2026, says a release, in time to serve espresso drinks, matcha, smoothies, and teas to a new crop of undergrads who need caffeine.

    Rollin Joe's comes from SMU alumnus (and Cowboys owner Jerry Jones' nephew) Jerry W. Mooty, Jr. and hospitality veteran Kirk Thompson, who are transforming the longtime campus-area location into an all-day destination "pairing quality beverages with curated music, comfortable spaces and a community-focused atmosphere," the release says.

    The location is notable for generations of SMU students and Park Cities residents who loved New York Sub, which had occupied the space since 1974, before closing earlier this year.

    According to the release, Rollin Joe's will encompass 1,373 square feet with seating for 45 to 50. Features will include a covered patio, walk-up ordering, and a "Quick Sip" window for customers on the go.

    The menu will focus on beverages, including coffee and espresso drinks, matcha beverages, specialty teas, smoothies, protein drinks, refreshers, energy beverages, grab-and-go sandwiches and snacks.

    Notably, it will not sell alcohol. This is not a bar, frat boys.

    Rollin Joe's Rollin Joe's will be an all-day coffee spot.Rendering courtesy of Rollin Joe's

    Rollin Joe's will operate from morning through late evening, transitioning from coffee runs and study sessions to afternoon meetups and evening gatherings.

    Music will also be a priority. According to the release, house music will be part of the daily soundtrack, with live DJs performing several nights per week and occasional guest DJs to help set the vibe.

    For Mooty, the location was a key part of the project.

    "The former New York Sub location holds a special place in the hearts of generations of SMU students and Park Cities residents," Mooty said in a statement. "When the opportunity arose to bring new life to the space, we saw a chance to honor that legacy while creating a new gathering place built around great drinks, music, community and meaningful connections."

    Mooty is CEO and principal of Christie's International Real Estate @properties Lone Star. He says the idea for Rollin Joe's dates back more than a decade.

    To clarify, the namesake "Joe" is not necessarily a person, but a concept, and what he's "rollin'" is, well, left to the imagination. As the release explains, "At the center of the brand is 'Joe' - a laid-back, music-loving personality who embodies the culture and spirit of Rollin Joe's. More than a host, Joe represents the welcoming, upbeat experience the founders hope to create for every guest who walks through the door."

    Mooty explains, "The Rollin Joe's concept - and Joe's distinctive look and personality - has been a passion project of mine since I left the legal profession in 2012. I always believed in Joe as the focus of a beverage concept, but I knew bringing him to life would require operational expertise I didn't yet have."

    Thompson joined the project after moving to Texas in 2024. His background includes owning and operating Panera Bread franchises in Kentucky and Florida, as well as Jimmy John's locations in Austin.

    "When Jerry showed me what he had created, I immediately saw the potential," Thompson says. "The beverage category is evolving rapidly, and there was an opportunity to build something different - something that combines exceptional drinks, hospitality, music, and community."

    The space was designed by Alexander Quintanilla of Q-ARC. According to the release, the design draws inspiration from music culture, vinyl listening lounges, and modern cafés, with comfortable seating, greenery, and lighting intended to complement the music-focused atmosphere.

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