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    The School of Hard Cider

    Texas entrepreneur comes of age and takes his lucky hard cider company national

    Darla Guillen
    Dec 30, 2012 | 1:18 pm
    • Leprechaun Cider Company founder Jake Schiffer has big plans for his Texasstartup.
      Leprechaun Cider Company/Facebook
    • The Leprechaun Cide Company lineup
      Leprechaun Cider Company/Facebook
    • The formerly seasonal pomegranate will now be a year-round cider.
      Photo courtesy of Leprechaun Cider Co.

    Some undergrads require a parent’s signature when purchasing a new car or leasing an apartment. But Leprechaun Cider Company founder Jake Schiffer needed Mom and Dad to sign for a start-up company.

    At the time he founded Texas’ first hard cider company, Schiffer was an underage, aspiring entrepreneur. But he has since become an of-age business pro. The Houston-born and -raised founder admits that diving headfirst into entrepreneurship, rather than pursuing a formal business education, has had its challenges.

    “This is my business school,” he says. “I can’t learn business in a book. I have to get out there and do it.”

    “I can’t learn business in a book” says Leprechaun Cider Company founder Jake Schiffer. “I have to get out there and do it.”

    Cider has yet to catch on like the craft beer industry, which is good news for Schiffer, who entered the market and signed a distribution deal with Duff just in time to catch the hard cider wave that’s about to hit the national market. The Texas-made tipple is currently in four states, and Schiffer is in talks with 10 other states and Canada.

    It’s not just good timing that has lead to the company’s rapid expansion. Unlike the concentrate-rich, mass-produced woodchuck ciders of the world, Schiffer refuses to take cost-saving shortcuts, opting instead to use fresh, handpicked apples, limited to only two varieties.

    “[The competition] uses very cheap apple concentrate and dozens of varieties of apples, shaken off the tree or crushed — it’s not cared about,” he says. “They heat it up to the point where it breaks down all of the bacteria. They ferment it ... then add water, which dilutes it. Because it doesn’t taste like apple anymore, they add back bags of sugar.”

    In contrast, Schiffer says Leprechaun takes an artisanal approach to retain the unprocessed flavors of the apples, resulting in a natural, gluten-free product devoid of preservatives and concentrate.

    “All we do to add sweetness is add back crushed fresh apple juice,” Schiffer says. “We don’t add back sugar.”

    Although the cider’s tap handles are side-by-side with beer and often served in pint glasses, at 7 percent alcohol by volume, cider is more closely related to a lighter wine than beer. Schiffer says that after extensive travel through Europe, where he sampled a variety of ciders — from drier British versions to the sweeter, more carbonated ciders of Spain — he could taste the difference with the big American brands.

    Leprechaun takes an artisanal approach to retain the unprocessed flavors of the apples, resulting in a natural, gluten-free cider devoid of preservatives and concentrate.

    He wants to present a purer cider that is true to its history.

    “We crush the Champagne yeast, which gives it a more light-bodied wine or Prosecco-like flavor and mouth feel,” Schiffer says. “ [It’s] not as beer-like or as syrupy [as comparable products].”

    This makes it flexible in terms of cooking and mixing. Schiffer says he’s a fan of shandies made with Leprechaun and local beer.

    Even in the midst of expansion, the company is making big moves to continue honoring its home state. Although the apples are currently grown in Oregon, Schiffer plans to establish an apple orchard in West Texas. The central business office and company has also found a new home in the Houston Heights.

    For the time being, Leprechaun won’t be doing tours, choosing instead to focus on a cautious national expansion and maintaining its high-quality standards in the expanding line.

    Pomegranate, which began as a seasonal variety, will soon proliferate the market as a year-round option for those seeking a fruitier, dessert-like pint. It joins the dry and golden ciders, making for a well-balanced lineup.

    Even well before the company was signed over to him on this 21st birthday, Schiffer worked hard to make a cider that he — and his home state — could be proud of.

    “We’ve worked our butts off to get where we’re at,” Schiffer says. “We’ve done everything we can to grow, so I feel like we’re right on schedule.”

    ---

    You can find Leprechaun hard cider at Central Market, Whole Foods, Spec’s and Total Wine, as well as local watering holes like the Londoner and World of Beer.

    unspecified
    news/restaurants-bars

    Hummus News

    Revered family-owned Mediterranean restaurant debuts in North Dallas

    Teresa Gubbins
    Dec 18, 2025 | 5:32 pm
    Zon Zon
    Samantha Marie Photography
    Zon Zon food spread

    An upscale Mediterranean restaurant is coming to North Dallas from a trusted name: Called Zon Zon, it'll open at 5455 Belt Line Rd. #130, in the Work/Shop center, and it's hospitality group Yela Concepts led by Yaser Khalaf (Darna, Baboush), together with his son Mak Khalef in their first collaboration.

    According to a release, it'll open on December 22.

    Named for Mak's sister Zaina (“Zon Zon”), the restaurant will be open for lunch and dinner with a refined take on Mediterranean dining, rooted in tradition but with modern influences.

    "We tried to merge what embodies Mediterranean cuisine with dishes that people in Dallas love," Mak says. "A lot of the dishes we have on menu are Mediterranean but have American and Texan influences."

    Mezze favorites include hummus topped with green shatta and extra-virgin olive oil; baba ghanoush with charred eggplant, tahini, dukka, and pomegranate; crispy cauliflower with saffron labneh; tuna neya with tahini, mixed pickles, and Aleppo pepper; and kibbeh with ground lamb, onions, pine nuts, and dill labneh.

    Salads include seared tuna salad with freekeh and golden beets; Tahini Caesar with tahini–Caesar dressing and za’atar croutons; and roasted beets with burrata, oranges, and pistachios.

    Entrées include roasted chicken with garlic-batata and pomegranate jus; chicken shish kebab over saffron rice with almonds and raisins; hanger steak shawarma frites — a clever twist on steak frites with hand-cut fries; ZZ’s Wagyu cheeseburger with smoked provolone and house pickles; Prime ribeye with za’atar chimichurri and heirloom carrots; and apricot lamb couscous.

    The beverage program complements the menu with a Mediterranean-focused wine list and creative cocktails such as the coffee-kissed Midnight Istanbul and ZZ’s Margarita, with burnt pineapple and ras el hanout.

    Designed in collaboration with Dallas-based Coeval Studios, the restaurant features a 2,130-square-foot interior with an expansive 735-square-foot patio that seats 76, for a total occupancy near 100.

    The restaurant boasts an open kitchen, while decorative finishes include modern woodwork, rich textures, and Middle Eastern-inspired details — stylish yet inviting, with a setting that feels like home.

    “The inspiration behind Zon Zon came from wanting to create the kind of place we’ve always wished existed — a neighborhood Mediterranean spot that feels both familiar and exciting - we wanted to create a comfortable space where guests can meet up with friends or neighbors on a regular basis,” says Yaser in a statement.

    Mak went to college to sudy biomedical engineering, but says he couldn't resist the lure of the restaurant world in which he grew up.

    "Zon Zon is a reflection of everything we love about food," Mak says. "What makes this especially meaningful is building it with my dad — bringing our family’s story and passion to the table."

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