Sandwich News

Dallas sub shop saved by new owners closes at new location after 6 months

Sandwich from Great American Hero.

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A ballyhooed sub shop has met its untimely end: Great American Hero, a onetime institution on Lemmon Avenue that had been around for nearly 50 years before undergoing a change in ownership in 2022, has shuttered its relocated location at 6216 Retail Rd. after six months.

A representative for the shop confirmed that the location had closed ~~at the end of May~~. Correction: The restaurant closed in early June.

It's an abrupt ending to a year-long saga during which the shop changed hands, then relocated with a plan for a big expansion.

Great American Hero was a quirky landmark in its neon-vivid house at 4001 Lemmon Ave. where it served cheap-but-good cold cut sandwiches, Philly cheesesteaks, and Italian meatball subs.

The shop was presided over by colorful owner Dominic Oliverie, who built a following as much for his quirky personality and convenient location as his food - although that is not to give the food short shrift, as Oliverie was famous for going to the farmers market to pick up fresh ingredients.

In 2021, Oliverie decided it was time to cash out and put it on the market, where it remained in flux for a year thanks to issues with the location. He eventually sold the property to developer Leland Burk, and it's now home to Shug's Bagels.

Separately, he sold "the concept" to Danny Wilson and Jacob Cox, two club owners and entrepreneurs who bought the name and menu with an eye towards franchising.

"The trademark and the name are phenomenal," Wilson said at the time. "It's a Jersey-style sandwich shop but with better ingredients than the competition. We're going to keep the same product, but are going to take the brand marketing of concept in a little different direction."

They opened the new location in November 14, in a former Del Taco's at Timber Creek Crossing Center - a location that was not easy to find.

The shop was also not easy to recognize, with a black-painted brick exterior and red-white-and-blue signage. Maybe shoulda gone with the neon yellow.

In recent months, online reviews noted a decline in quality and offerings, with fewer ingredients available to add to the sandwiches, and disappointment over the quality and selection of bread.

But the representative said they were still hoping to open new locations in the future.

closings

Charitable Event

Volunteers wanted for H-E-B's free holiday feast at Fair Park Dallas

Photo courtesy of H-E-B

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H-E-B and its family of brands, including Central Market, Joe V’s Smart Shop, and Favor, will bring back the annual Feast of Sharing dinner this holiday season to both Dallas and Fort Worth.

The two events are as follows:

Dallas Feast of Sharing is on Thursday, November 20 from 3-7 pm at Centennial Hall in Fair Park
Fort Worth Feast of Sharing is on Wednesday, November 12 from 3-7 pm at Dickies Arena

Both events will feature a Texas-style holiday meal alongside a festive celebration complete with a kid’s zone, live entertainment, health and family services, Santa greetings, and more. Meals are FREE and open to the public (first come first serve).

Anticipate preparations to serve meals to 10,000+ people, music, family activities, wellness screenings, and visits from Santa.

Volunteers
The organizers are seeking 1,000 volunteers in each city to assist with serving meals, clearing tables, hosting, and supporting the kid’s zone area during the four-hour events. All businesses, civic organizations, churches and schools are encouraged to sign up at www.centralmarket.com/community.

“We couldn’t bring this event to life without the dedication of our volunteers,” said Mabrie Jackson, managing director of public affairs, H-E-B/Central Market. “The holidays are about giving and community, and this year we’re proud to make a meaningful difference by sharing a delicious holiday meal with more families.”

The event, which has been held in Dallas since 2006 and Fort Worth since 2011, typically serves 10,000-15,000 residents in each city. In addition, more than 40 social service agencies are on hand with representatives to provide information and resources.

Since 1989, Central Market’s parent company, H-E-B, has invited people to celebrate the holidays with food, music, and good cheer at its Feast of Sharing events. The free holiday feasts, which are held in more than 34 cities in Texas and Mexico, bring together family, friends, and neighbors, and provides H-E-B an opportunity to give thanks to its loyal customers, regularly serving more than 340,000 meals.

In the more than three decades H-E-B has held these celebrations, more than 375,000 volunteers have helped serve nearly four million meals. This initiative is a part of H-E-B’s Hunger Relief Program, which works year-round to prevent hunger in the more than 300 communities H-E-B serves. Last year, H-E-B’s Hunger Relief Program donated 33 million pounds of food to families in need. Since 1982, the year the program was founded, H-E-B has donated more than one billion pounds of food to 5,500 non-profit organizations in Texas and Mexico.

Dallas Feast of Sharing – 19th Annual Holiday Dinner. Thursday, November 20, 2025, 3-7 pm, Fair Park – Centennial Hall, 1001 Washington St.
Fort Worth Feast of Sharing – 13th Annual Holiday Dinner. Wednesday, November 12, 2025, 3-7 pm, Dickies Arena (Lower level – southeast side of arena)1911 Montgomery St.

charity h-e-b holidays