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Quest for the best

Encina Dallas wins top prize and $10K in H-E-B competition

Brianna Caleri
Aug 9, 2024 | 6:01 pm
Encina pancakes

Encina pancakes, as served at their restaurant.

Photo courtesyof Jamil Bata

Texas' favorite grocery chain H-E-B has completed Quest for Texas Best, its search for the best Texas-made products to hit the shelves, and one Dallas brand made the cut: Oak Cliff restaurant Encina Dallas won for its Blue Corn Butterscotch Pancake Mix, one of four finalists.

Encina came in third place, winning a check for $10,000, plus an opportunity to get their product placed on H-E-B shelves.

Two Austin companies took top honors: Birria Queen won the grand prize, earning $25,000 for its birria seasoning bombs; and Utopia's Hess Street Foods won first place and $20,000 for its chorizo seasoning paste. Also from Austin, Certified Country Lemonade won second place and $15,000 for its frozen iced teas and lemonades.

The competition is now in its 11th year of engaging small businesses to find the best of their products, in return for $70,000 in cash prizes and placement on H-E-B shelves across Texas. For the 2024 competition, H-E-B received video from 470 entrepreneurs.

Encina H-E-B Team Encina wins 3rd place from H-E-B. H-E-B

Encina was the only restaurant on the list, and its unique blue corn pancakes are one of the most popular menu items at its acclaimed weekend brunch.

The full list of 2024 H-E-B Quest for Texas Best finalists were:

  • BeeKing's – Honey Dust – Canton
  • Birria Queen – Birria Seasoning Bombs – Austin
  • Certified Country Lemonade – Frozen Lemonade & Sweet Tea – Austin
  • Encina – Blue Corn Butterscotch Pancake Mix – Dallas
  • Hess Street Foods – Chorizo seasoning paste – Utopia
  • HydroNation – Natural Sports Drinks – Dallas
  • La Pale Frozen Fruit Bar – Mini Frozen Paletas – Brownsville
  • Marasi Foods – Frozen Filled Naan Bread – Dallas (Allen)
  • Sarape Treats – Chamoy Candy – Dallas
  • Texas Rice Milling ~ Home of Honestly Texas – Rice – Brookshire

Small businesses drive innovation and keep our communities vibrant, which is why we are dedicated to finding and supporting the best small businesses in Texas,” said James Harris, senior director of diversity & inclusion and supplier diversity for H-E-B. “We are amazed year after year by the creative products submitted for the competition and look forward to making these inventive products available to our shoppers.”

More information about the contestants and product listings from past winners are available at heb.com.

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Losing some spice

Beloved neighborhood taqueria to close after 37 years in Dallas' Oak Cliff

Christina Hughes Babb
Oct 12, 2026 | 5:23 pm
​Cafeteria y Loncheria El Padrino
Facebook/El Padrink
Cafeteria y Loncheria El Padrino will close its doors at the end of 2026, following 37 years serving the neighborhood.

An Oak Cliff taqueria will close its doors at the end of 2026, ending nearly 37 years serving the neighborhood. Cafeteria y Loncheria El Padrino, the brightly painted-brick gem at 408 W. Jefferson Blvd., will lose its lease at the end of December, according to Juan Contreras, son of the restaurant's owner.

Contreras confirmed to CultureMap that property managers will not renew his father's lease and have given the restaurant less than three months to vacate.

“Honestly it’s not a surprise,” Contreras says in an Instagram post. “With Bishop Arts and all the development interest around it, something was bound to happen eventually.”

The little restaurant sits at the end of a row of thrift and quinceañera dress shops, a few blocks from Bishop Avenue and the evolving Bishop Arts District.

Contreras, who shares his father's name, says the little Oak Cliff El Padrino was his dad’s first restaurant. “His dream," Contreras notes. "He’s been feeding this neighborhood since 1989.”

The family later opened a second location in Pleasant Grove.

Both restaurants are beloved for their welcoming atmosphere and unfussy, authentic Mexican fare.

"As a small business in Oak Cliff, we know what it means to be part of a community. Our neighbors are not just customers .. they are family," notes a Facebook post from the taqueria.

While handmade tortillas and tacos are staples, customers also come for antojitos — or "little cravings" — such as guacamole, menudo, pan dulce, queso, French fries, and chips. Heartier options include machacado (shredded meat) and eggs with bacon strips and cheese in the beans.

Regulars know, love, and fear the camarones a la diabla — shrimp that made a deal with the devil — with shellfish "swimming in salsa roja so picante, it’ll make your abuela say '¡Ay, Dios mío!'," says El Padrio's Facebook page. They recommend ordering a cold agua fresca de piña bien before taking a bite: "That sweet pineapple coolness is your lifesaver."

The younger Contreras, who is involved in local advocacy and community organizing, says the history of Oak Cliff — particularly the area around his father’s restaurant — illustrates the less welcome side of neighborhood revitalization.

“This has been building for years. Elected officials and interest groups sell you a beautiful picture of what a neighborhood can become," he says in his social media post. "What they leave out is that the people who stayed and kept these neighborhoods alive when nobody else wanted them are usually the ones priced out or pushed aside for ‘better’ tenants.”

The elder Contreras came to the U.S. "with nothing but his hands and the hope that his kids would have it easier than he did," says the son, "the way so many of our fathers did."

Unless something changes before the end of the year, the Oak Cliff location will continue operating throughout 2026, Contreras says. The Pleasant Grove location will remain open and unaffected, he adds.

“If you’re one of the Oak Cliff regulars or you’ve been meaning to stop by, now’s the time,” he says. “Come eat, order out, and tell your friends. Every visit means a lot to my dad right now.”

Hope is not entirely lost for the owner and local fans of his restaurant, Contreras says. The Contreras family has weathered its share of challenges and does not intend to give up on Oak Cliff easily. They just need to find an appropriate and affordable space from which to operate.

“This isn’t our first rodeo. If you know of a move-in-ready space in Oak Cliff where my dad can plug in and cook, send me a message," he says.

dallas gentrification jefferson avenue oak cliff restaurant closings shrimp tacos taqueria cafeteria y loncheria el padrino closings
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