Supermarket News
Big progress on Joe V's Smart Shop by H-E-B supermarket coming to Dallas

H-E-B Joe V's Smart Shop
In exciting supermarket news, progress has been made on Joe V’s Smart Shop by H-E-B, which is opening two locations in Dallas-Fort Worth.
On March 20, the company broke ground on its location in Dallas, at 5204 S. Buckner Blvd. at the intersection of Samuell Boulevard.
According to a release, the store is anticipated to open in spring 2025.
Joe V’s Smart Shop by H-E-B is an offshoot that stocks a smaller assortment of products than a regular H-E-B, and at lower prices.
Shoppers will still find many of the same items they can find at H-E-B, including large produce department, H-E-B private label, meat, chicken, seafood (including $20 bundle boxes), bakery with tortillas, bolillos, pastries, and breads, Sushiya with sushi made in-store daily, and an Asian grill with rice bowls and teriyaki.
Joe V’s Smart Shop launched in 2010 and has 10 stores in the Houston area.
Construction is already underway on a Joe V’s Smart Shop at 4101 W. Wheatland Rd. at Highway 67. That store will be the brand’s first store outside the Houston area, and is expected to open summer 2024.
In honor of the grand opening and inspired by the company’s spirit of giving, Joe V’s Smart Shop announced gifts that total $30,000 to area schools and nonprofits with $10,000 each going to support Buckner International, Skyline High School in Dallas, Frank Guzick Elementary in Dallas.
“We’re excited to continue our growth in the Dallas area and eager to serve customers in the metroplex with top-quality service and the freshest products at the lowest prices in the marketplace,” said Roxanne Orsak, H-E-B Chief Operating Officer. “We look forward to bringing this proud H-E-B brand to more Texans.”