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    Influencer News

    TikTok critic Keith Lee ranks matcha at 7 Dallas coffee and tea shops

    Raven Jordan
    May 27, 2025 | 9:10 am
    matcha tea

    matcha tea

    Eat.With.Ashley

    TikTok food influencer Keith Lee is back on the Dallas restaurant scene, this time tackling his new favorite drink: matcha.

    Matcha is the Japanese green tea powder that has experienced a surge in popularity, appearing in everything from drinks like the matcha latte to desserts like matcha mousse. The Guardian calls it "the new green giant."

    Lee, who relocated to Dallas in 2024, has been on a matcha kick ever since he tried it in Chicago, which he says "led me down a rabbit hole." He has since posted a pair of videos where he tries seven matcha spots to find the best matcha in DFW. The shop with the highest rating earned $500 worth of matcha for anyone who came in that day.

    These are the seven cafes Lee visited, where he ordered two drinks from each and rated the shops from 1 to 10 with 10 being best, with the highest rating first:

    7th Day Coffee, Richardson: 8
    Lee loved the matcha with almond milk he ordered at this Richardson indie and had lots to say: "I'm looking for a super deep green color, which more than likely uses ceremonial grade matcha, which is the good matcha. It's very earthy, there's a lot of flavor; I thought it would be grassy, it's not at all. This is very rich, it's a little savory, and it's very creamy. It also has the same notes as espresso on the back end where it's not necessarily bitter, but it hits the back of your tongue." He returned for a strawberry matcha which he also loved.

    La Casita, East Dallas: 7.75
    At this bakery cafe at Half Price Books, he liked the regular matcha a lot: "The matcha flavor is very strong, this is my favorite straight matcha I've had today," he said. He also ordered a salted honey matcha, and appreciated its balance of earthy, honey, sweet, and salty.

    Junbi, Richardson: 7.5
    Lee visited the Richardson location of this national matcha-centric chain where he ordered the Madagascar vanilla iced latte with oat milk. "The main thing I taste in here is the sweetener and the vanilla," he said. "I personally would prefer if the matcha in here was a little more pronounced, because the vanilla makes it a little bit too sweet."

    Chasn Matcha Bar, Oak Cliff: 6.75
    At this weekend-only matcha bar in Oak Cliff, he described the matcha itself as "very strong, a little grassy, a little earthy. It's not super bitter, but it's definitely not sweet," he said. However, he found the flavor to be more almond milk than matcha.

    Merit Coffee, Deep Ellum: 6.4
    At the Deep Ellum location of this Texas coffee chain, he ordered both regular matcha and cherry blossom matcha. He found the regular matcha to be a little too sweet, while the cherry blossom matcha tasted more like Fruity Pebbles cereal milk than matcha.

    Cafe Duro, East Dallas: 5
    At this Greenville Avenue cafe, he ordered regular matcha and banana horchata. He liked the banana horchata, but found the matcha to be too simple and straightforward: "Very milky, very grassy, and no sweetener. Just milk and grass," he said.

    La La Land: 2
    At this Dallas do-gooder chain, he ordered a matcha with almond milk, but he said it was not his favorite. "It's very aesthetically pleasing. I taste a lot of the almond milk way more than I taste any of the matcha. The matcha I do taste is a little bitter and a little grassy, and I'm not a huge fan."

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    Coffee News

    Italian brand Lavazza Coffee opens training facility in Dallas

    Teresa Gubbins
    Dec 15, 2025 | 5:33 pm
    Lavazza Coffee
    Lavazza
    Lavazza Coffee

    A coffee brand from Italy has planted a stake in Dallas: Lavazza, founded in the northern Italian city of Turin in 1895, has opened a state-of-the-art training center in Dallas, at 1722 Routh St. #960, where it will serve as a hub for coffee enthusiasts throughout the Southwest.

    Dallas is the newest outlet in Lavazza's coffee training network, joining locations in New York, Chicago, Miami, Los Angeles, West Chester Pennsylvania, and Toronto — part of their expansion across high-growth markets in the U.S., and its mission to elevate coffee culture globally. (They're also doling out endorsement dollars in commercials featuring Steve Carell and John Krasinski.)

    The facility is equipped with espresso, brewing, and coffee innovation equipment, and will serve Lavazza partners, industry professionals, baristas, and distributors. They'll offer hands-on training, SCA certification, menu development, and emerging coffee trends.

    Lavazza already partners with many respected hospitality groups and culinary destinations in Dallas including Rosewood Mansion on Turtle Creek, Coury Hospitality Group, Al Biernat's Steakhouse, and Vandelay Hospitality.

    In October 2025, Lavazza also began serving coffee on flights by Fort Worth-based American Airlines — further strengthening their connection to the North Texas market. The facility will enable Lavazza to provide closer, more consistent support to these partners and help elevate their coffee programs through continued training and collaboration.

    Lavazza has been owned by the Lavazza family for four generations. Today they're one of the leading players on the global coffee scene, with a portfolio of top brands that lead their respective markets, such as Lavazza, Carte Noire, Merrild, and Kicking Horse.

    In a statement, Lavazza North America president Hossam Ashraf says that "Dallas has an incredible energy and an ever evolving coffee scene," while Lavazza North America Marketing VP Daniele Foti says that Dallas is great, and we must concur.

    "As one of the fastest growing hospitality and culinary markets in the country, Dallas represents a tremendous opportunity for Lavazza," Foti says. "Our investment in this new Training Center demonstrates our commitment to the region and to the partners who bring the Lavazza experience to life every day. Dallas is a city of innovation and high standards, and we are excited to deepen our roots here."

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