Beverage News
McDonald's closes CosMc's beverage spinoff including Dallas locations
No more CosMc's.
McDonald's is shutting down its CosMc's beverage spinoff, including the two locations in the Dallas-Fort Worth area, at 861 W. Stacy Rd. in Allen, and at 5341 McPherson Blvd. in Fort Worth.
According to a statement from McDonald's, in late June they'll be closing all five stand-alone pilot CosMc’s locations on a rolling basis and discontinuing the CosMc’s app. Their website puts the date at June 23. Now is the time to grab that last churro latte.
The closedowns also include two locations in San Antonio, at 12360 FM 1957 and 8726 Potranco Rd., plus a location in Illinois.
CosMc's is McDonald's beverage-led concept which it was testing heavily in Texas, debuting in March 2024 with a location at 6033 Campbell Rd. in Dallas.
The concept — which seemed to be in competition with Swig, the drive-through drink chain founded in Utah in 2010 — had a menu of sweet-and-snazzy drinks that included Sour Cherry Energy Burst, Churro Cold Brew Frappé, and the Island Pick-Me-Up Punch.
Beyond beverages, there were also a few sandwiches: Spicy Queso with sausag; Creamy Avocado Tomatillo with bacon; and Egg McMuffins plus pretzel bites, hash browns, and desserts.
They went on to open six more locations, all in Texas: two in San Antonio and four in DFW.
In January, they shifted their gameplan, closing three of the larger locations and putting a focus on smaller footprint stores, stating at that time that "we learned that the smaller format stores allow us to test new, unique circumstances that are reflective of our customer base," with a plan to open two new smaller format stores in Texas in 2025.
That included the location in Allen, which they opened in February. However, they never opened another store.
According to a statement on the closure, the stores were a "learning lab" that allowed them to test new flavors and different technologies and processes – without impacting the existing McDonald’s experience.
Based on the insights gained from the pilot standalone locations, CosMc’s-inspired flavors will be landing at McDonald’s as part of an upcoming U.S. beverage test.
"With our new dedicated category team focused on beverages, we know we can bring more delicious and innovative drinks to more fans," the statement says.
