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Ice Cream News

Ice cream shop noted for its clever 'waffle bowls' to open in Forney

Claire St. Amant
Nov 15, 2023 | 12:03 pm
Mix It Up

Waffle ice cream bowl from Mix It Up.

dallas.culturemap.com

A popular ice-cream food truck in Forney is expanding to a storefront and just in time for Christmas: Called Mix It Up Creamery, it'll open at 301 Marketplace Blvd. #311, a few miles from where the food truck has held court at 18222 FM 740 since summer 2022.

Mix It Up has built a following for the superb creaminess of its ice cream and for its signature waffle bowls: like a waffle cone but molded into a bowl shape, the mold for which owner Bruce Moore fashioned himself.

Taking a cone and transforming it into a bowl allows it to hold a generous serving of ice cream - what Moore calls "three healthy scoops" - plus toppings ranging from hot fudge to brownies, nuts, and candies.

Moore relocated to Texas with his family during the pandemic, taking the money they made from selling their home in Oregon to launch Mix It Up. He previously worked in food manufacturing for Tillamook, the Oregon-based dairy company, and that's what he uses for his ice cream.

"They don’t use any whey crème – it’s all sweet crème, and the creaminess of the ice cream is really unmatched," he says.

Ice cream flavors include Dutch chocolate, chocolate chip cookie dough, mint chocolate chip, rocky road, caramel butter pecan, cookies n cream, strawberry, and vanilla.

Don’t let the name fool you: Mix It Up is not a Cold Stone-style creamery, where servers pound and combine toppings into a ball. The presentation at Mix It Up is that of a traditional ice-cream parlor with cones and their waffle bowls, which can be build-your-own or in 11 suggested combinations such as:

  • Birthday Cake, with vanilla ice cream, rainbow sprinkles, brownie bits, and chocolate sauce
  • J-Dub, with Dutch chocolate ice-cream, Reece’s Peanut Butter Cups, and peanut butter and chocolate sauce
  • Sass-A-Frass, with strawberry ice cream, cheesecake bites, and white chocolate sauce

Prices range from $4 to $8 and are based solely on cup size, not on the number of the toppings.

“One of my least favorite things about eating out is having to pay more for various ingredients," Moore says. "Our toppings are only limited by how many can fit inside the cup."

The shop is a new build, which has created some construction delays. But while they eagerly anticipate their opening, they're trying out new items such as their hot cocoa float - hot cocoa with a scoop of ice cream, good for cooler months. Whatever's a hit will be added to an expanded menu once the shop opens.

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RIP Mico

Restaurateur Mico Rodriguez, 'Godfather of Dallas Tex-Mex,' dies at 68

Teresa Gubbins
Oct 2, 2026 | 6:49 pm
Mico
Courtesy photo
Mico

A Dallas restaurant legend has died: Michael "Mico" Rodriguez, dubbed the "Godfather of Dallas Tex-Mex," died on October 1; he was 68. According to a friend of the family, Rodriguez exhibited symptoms of a heart attack and died late Thursday night.

Rodriguez co-founded a number of successful Tex-Mex restaurant chains, most famously Mi Cocina, which debuted in 1991 at Preston Forest Village. Its combination of gringo-friendly Tex-Mex, as well as its signature Mambo Taxi frozen margarita-sangria swirl, was an instant hit.

But it was the buzzy celebrity-packed location at Highland Park Village, which opened in 1993, that sent the concept into the stratosphere, launching an entire chain. Under the M Crowd umbrella name, he helped launched a number of other concepts, including the pioneering Taco Diner chain.

Rodriguez was born on October 30, 1957 and entered the restaurant industry not long thereafter: busing tables when he was only 6 years old at El Chico, where his parents worked, until he went to work at Mia's Tex-Mex, the restaurant his mother opened in 1980.

He also experienced personal challenges, and was eventually ousted from Mi Cocina due to alleged financial improprieties.

Driven and ambitious, he went on to found other similar concepts, beginning in 2011 with Mr. Mesero (later shortened to Mesero), which he opened at 4444 McKinney Ave.

Mr. Mesero served as a template for the Mesero chain, which currently has seven locations across DFW and two outside Texas.

But in 2018, Rodriguez and Mesero Restaurant Group parted ways. He kept the original Mr. Mesero, now named Doce Mesas, and opened more locations before being ousted in 2025.

Most recently, he became involved in the Maple Street Food Hall, a food hall launched by entrepreneur Ray Quintanilla in 2022.

Rodriguez can be seen sharing some of his memories on a podcast with Jeff Crilley. He's survived by his daughter, Bianca, and his ex-wife, Caroline. Services have not been announced.

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