Singer Michael Bublé has made a career using his voice to enchant millions of fans, but he'll be using his voice in a different way when he stops in Dallas on December 6 in support of a new whiskey he's released.

Called Fraser & Thompson, it's a North American whiskey launched in 2023 by Bublé and his partner Paul Cirka, a Master Distiller and Blender with a goal to create an aromatic and approachable new-to-world whiskey.

Bublé will be at Spec’s Wines & Spirits at 9500 N. Central Expwy. on December 6 from 4-5 pm.

According to a release, he’ll be at the brand’s "Easy, Now" lounge experience (IE, the events space at Spec's), where consumers over 21 can try samples.

Fans are encouraged to arrive early in order to ensure they are able to meet Bublé during the allotted time.

Retailing for $29.99 with the catch phrase, "Less burn, more Bublé," the whiskey is so new that its website is still under construction.

The release describes it as having sweet fig and blood orange on the nose, with a subtle finish of caramel, vanilla, and a hint of spice.

“Michael and I bonded over our shared passion for whisky, and wanted to create a blend that was flavorful but more light-hearted than the category at large can be known for," says Fraser & Thompson co-founder Cirka.

According to Bublé, the name Fraser Thompson references a location in his hometown Canada.

"I spent many summers with my grandfather at the confluence of the Fraser and Thompson rivers in British Columbia," Bublé says. "When I heard Paul’s vision for creating a new kind of whiskey, I knew instantly what I wanted to call it. For the last three years, we worked together to perfect a whiskey blend that is equally elegant and approachable."

Bublé, of course, is doing just fine, even before making the jump into the celebrity liquor game. He's released 11 albums in his 20+ year singing career, selling millions of albums and almost singlehandedly reviving the jazz standards genre.

He's also not new to the beverage world, having partnered with Pepsi on a series of amusing commercials for their Bubly sparkling water.