A brewery owned by a pair of Dallas celebrities has opened the taps in Frisco: Rollertown Beerworks, it's from Ben Rogers and Jeff Wade, beloved hosts of "The Ben & Skin Show" on KEGL-FM, joined by Jonathan Rogers, who is CEO as well as Ben's younger brother, and it just opened at 6450 Main St., next to Frisco’s historic silos.
The brewery was originally founded in Celina in 2020. This is a relocation that's been four years in the making, with backing from the city of Frisco.
The brewery is a public-private partnership between Rollertown and the city of Frisco, Frisco Community Development Corporation, and Frisco TX EDC.
“Rollertown will be an entertainment destination, a family friendly gathering place for residents and visitors,” said Frisco Mayor Jeff Cheney in a statement at the brewery's opening. “Our residents will find the live music and brewery experience they craved here in the heart of our city. … After years of looking for the right fit for the silo property, Rollertown bridges both sides of Main Street, connecting our historic Rail District to Frisco Square and Toyota Stadium."
Jonathan Rogers says they're thrilled about their location and its proximity to … everything.
“We’re at the corner of Main & Main in Downtown Frisco — just a block from Toyota Stadium and FC Dallas, and down the street from the Dallas Cowboys HQ, the Dallas Stars HQ, the PGA of America, Universal Studios, and at least three new billion-dollar developments," he says.
"There’s so much happening in Frisco that the real question is…why wouldn’t we want to be here?" he says. "Beyond the incredible location and explosive growth, there’s a sense of possibility and teamwork that exists in Frisco that you don’t always find everywhere else. It’s a perfect culture and values fit for us."
Rollertown BeerworksRollertown
The taproom has two levels of indoor and outdoor seating, beer garden, rooftop deck, and a performance stage. The heart of the operation is a production facility featuring a state-of-the-art 60-barrel brewhouse which will allow Rollertown to produce more than 75,000 barrels annually.
Rollertown offers 21 rotating beers on tap, and plans to release a new beer every two weeks. The selection includes IPAs, sours, and stouts.
“We use traditional brewing techniques that result in approachable beers that are true to their classic styles,” says Rogers.
Beyond the popularity of the founders, Rollertown is best known for its Big German beer, named in honor of Dallas Mavericks legend Dirk Nowitzki, who is an investor of Rollertown. They describe the brew as a “highly crushable Kölsch” containing “minimal hops and a smooth finish,” like Nowitzki himself.
“He loves that joke, we promise,” Rogers says.
On site are three brewhouses of different sizes: a 30-BBL system for production beers, a 7-BBL system for frequent small-batch releases, and a 1-BBL system for private parties and experimental batches.
In addition to beer, Rollertown also offers wine a full range of spirits — vodka, bourbon, tequila, rum, and gin.
Following a common brewery practice, they delegate the food to food trucks, with three — American Gothic Pizza, Jazzy’s Tacos, and Mueller Wagyu — currently in residence. Mueller, known for its Wagyu smashburgers, will have permanent residence at the venue beginning in the first quarter of 2026.
