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    Raise a Cup of Cheer

    How Shiner turned brewing heritage into Texas-made vodka, gin + more

    CultureMap Create
    Dec 19, 2025 | 4:25 pm

    Texans are an independent bunch, and Shiner has always celebrated that mindset with its one-of-a-kind beer, brewed right here in the Lone Star State.

    Now, Shiner Texas Spirits is a natural next chapter in a legacy Texans already know and love.

    Built on what the brand calls the Independent Spirit of Texas, Shiner Texas Spirits reflects a mindset of self-reliance, craftsmanship, and a commitment to doing things right — not fast, not easy. That philosophy runs through every bottle, every batch, and every decision made in the small town of Shiner, Texas.

    From brewing legacy to distilling craft
    For more than a century, the team behind K. Spoetzl Brewery & Distillery has honed its expertise crafting one of Texas’ most iconic beers: Shiner Bock. Generations of brewing experience taught the fundamentals of fermentation, patience, and flavor balance long before distilling entered the picture.

    Today, that 100-plus years of technical knowledge carries forward into spirits production, bringing experience and passion to a brand-new portfolio. While Shiner Texas Spirits officially launched statewide in 2025, the hands behind them are anything but new to craft.

    Made in Shiner, shaped by water and place
    At the heart of the operation is place. Every drop of Shiner Texas Spirits is made in Shiner, Texas, using the same artesian well water that has defined Shiner beers for generations. From grain to glass, it reinforces a distinctly Texan story rooted in consistency, quality, and authenticity. In an era when many spirits brands outsource production, Shiner’s commitment to making spirits where the brand was born sets it apart.

    Shiner Cinnamon 'Shine Shiner Cinnamon 'Shine is perfect for winter.Photo courtesy of Shiner

    Shiner spirits

    Photo courtesy of Shiner

    The Shiner Texas Spirits portfolio.

    A spirits portfolio with a sense of soul
    The inaugural portfolio introduces three distinct expressions, each showcasing a different side of Shiner’s distilling approach.

    Shiner Texas Vodka is distilled more than ten times in a towering copper column still, resulting in a spirit that’s exceptionally clean and smooth. Light and subtly sweet on the nose, with hints of malted barley and warm grain, it delivers bright citrus notes and a silky finish designed for both sipping and cocktail versatility.

    Proprietary yeast and artesian well water elevate the vodka beyond neutrality, creating a refined profile that has already proven itself in consumer taste tests.

    Shiner Texas Gin leans into the landscape, capturing Texas through native botanicals and layered flavor. Batch-distilled in small runs, the gin features Hill Country Ashe juniper, ruby red grapefruit peel from the Rio Grande Valley, and San Saba pecans.

    The result is bright and invigorating, balancing citrus and pine with a velvety texture and a clean, refreshing finish. It’s equally at home in a classic cocktail or with a modern Texas twist.

    Completing the main trio is Shiner ’Shine, a four-grain spirit that respects tradition while remaining approachable.

    Crafted with yellow dent corn, winter rye, malted wheat, and two-row barley, and double pot distilled in copper, it offers warm notes of corn sweetness, vanilla, caramel, and gentle spice. Full-bodied yet smooth, it’s bottled at 90 proof for balance and versatility.

    Perfect for the holiday and winter season, Shiner Cinnamon 'Shine is infused with real cinnamon sticks and a touch of pure cane sugar. It's warm and spicy, with the fiery heat balanced by hints of caramel and toasted malt.

    Rickhouse: Where Shiner’s spirit meets the Texas table
    Beyond the bottles, the Shiner experience extends to the distillery grounds with Rickhouse, the on-site restaurant and bar.

    Shiner Distillery Rickhouse lets you taste Shiner Texas Spirits at the source.Photo courtesy of Shiner

    Rickhouse brings the same spirit of craftsmanship to the table, pairing house-made spirits and infusions with thoughtfully sourced Texas ingredients. It’s an immersive way to experience Shiner Texas Spirits at the source, and where cocktails, food, and place intersect.

    Looking ahead
    The distillery is already laying the groundwork for its next milestone: the launch of Shiner Texas Bourbon in 2026. Shaped by Texas heat, time, and tradition, the bourbon represents a highly anticipated evolution of the portfolio.

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    Farm to fairground

    The ultimate guide to Texas food festivals for summer and fall 2026

    Shilo Urban
    Jun 11, 2026 | 2:50 pm
    Caldwell Kolache Festival
    Photo courtesy of Caldwell Kolache Festival
    Caldwell Kolache Festival takes place September 12 near College Station.

    Only in Texas can an entire weekend revolve around watermelon seed-spitting, pickle juice drinking, or a championship goat cookoff. Across the state, summer and fall bring a packed calendar of food festivals celebrating everything from peaches and peanuts to black-eyed peas and barbacoa. These beloved events pair hometown traditions with live entertainment, quirky contests, and enough local flavor to fill a cooler.

    Here's a calendar guide to Texas' best food festivals to visit in 2026:

    Caldwell Kolache Festival

    Photo courtesy of Caldwell Kolache Festival

    Caldwell Kolache Festival takes place September 12 near College Station.

    Tomato Festival in Jacksonville – June 13
    Can you peel a tomato with your teeth? Pack tomatoes at lightning speed? Gobble them down faster than anyone you know? There’s a competition for you at this East Texas shindig, which is famous for setting the Guinness World Record for the biggest bowl of salsa. Hit up the street dance and the classic car show while you indulge in all the fried green tomatoes and savory tomato tarts you can eat.

    Texas Blueberry Festival in Nacogdoches – June 13
    Blueberry pie, blueberry cupcakes, and thousands of blueberry pancakes take over this East Texas town with a sea of blue. People pile onto the sidewalk to cheer at the costumed pet parade and gleefully get messy at the no-hands blueberry pie eating contests. The music is bluegrass, naturally, and free shuttles carry people to nearby pick-your-own blueberry farms.

    Luling Watermelon Thump – June 25-28
    Can you hear that thumping sound now? Home of the World Championship Seed-Spitting Contest, this juicy jamboree takes place just east of New Braunfels. Bid on champion-sized melons at the auction, wave hello to the Watermelon Queen, and see adorable tots wheeling in watermelons in wagons for the Lil Growers competition. Texans love our watermelon: You’ll also find the McDade Watermelon Festival (July 11), Hempstead Watermelon Festival (July 17-18), and the Naples Watermelon Festival (July 23-25).

     Luling Watermelon Thump Wave hello to the Watermelon Queen in the big Luling Watermelon Thump.Photo courtesy of Luling Watermelon Thump

    Parker County Peach Festival in Weatherford – July 11
    Stroll around Weatherford’s historic courthouse square and shop for fresh peaches galore from local growers. Browse 200+ arts and crafts vendors and sample treats like fried peach pies, peach ice cream, and peach wine. Slam down your winning tiles at the 42 domino tournament (the national game of Texas) and shop for just-picked peaches. Many people leave with several bushels! Peachapaloozas also erupt at Stonewall’s Peach JAMboree & Rodeo (June 19-21) near Fredericksburg and Fairfield’s Fuzzy Peach Festival (July 17-18).

    Cheeseburger Festival in Friona – July 18
    Just 35 miles from the New Mexico border, Friona is surrounded by cattle ranches, wheat fields, and dairy farms — which provide three of the essential ingredients for cheeseburgers. Saturday, July 18 is the big cookoff, where teams must make 200 cheeseburgers each, and the week leading up to it includes daily diversions like kite flying, archery lessons, Loteria games, and movie nights at the city pool.

    World Championship Goat Cookoff in Brady – September 4-5
    Labor Day weekend brings more than 200 teams of goat chefs to this tiny town that’s smack in the middle of the state. But it’s not just about shining a light on an underappreciated meat; showmanship is also key. Cooking teams try to outdo each other with elaborate themed camps, giving the event a family-reunion-meets-tailgate-party atmosphere.

    Texas Banana Pudding Festival in Slaton – September 5
    The Banana Pudding Capital of Texas is way out west near Lubbock, and every autumn a local bakery hosts a ‘nanner puddin’ blowout in the historic town square. The street festival oozes small-town charm (think vintage tractor displays and pinewood derby races) with fantastic b-pudding flavors like Key lime pie and peanut butter.

    Caldwell Kolache Festival – September 12
    With tens of thousands of kolaches, nonstop polka music, and a parade with colorful folk costumes, this celebration honors Czech culture and heritage. Found close to College Station, Caldwell is called the Czech Capital of Texas, and its signature festival also features the Beseda (the national dance of the Czech Republic) and kolache baking and eating contests.

    In a Pickle Festival in Helotes – September 19
    Does the idea of dogs dressed like pickles tickle your fancy? The pickled pet parade is a highlight of this Hill Country brou-ha-ha, and so is the pickle juice drinking competition. Chug! Chug! Chug! Hungry now? Try pickle pizza, pickle ice cream, and freeze-dried pickles — and if you still haven’t had enough, there’s a second In a Pickle Festival in Mercedes each spring, and Garland hosts its Pickle Party on the Square with a Pickle University every June.

    Bertram Oatmeal Festival – September 26
    Head to this Hill Country hamlet to meet Oatie, the festival mascot (a container of 3-Minute Oats) and his masked arch-nemesis, the Grits Guzzler (a corny cornmeal-pushing villain). Watch their shenanigans unfold down the street before you sign up for silly games like the tortilla toss and cow chip kick. Children can get ooey-gooey searching for prizes in the popular oatmeal dig, a kiddie pool filled with oats.

    Bertram Oatmeal Festival Meet Oatie, the mascot of the Bertram Oatmeal Festival. Photo courtesy of Bertram Oatmeal Festival

    Floresville Peanut Festival – October 6-10
    The enticing aroma of roasting peanuts fills the air at this South Texas fest, which dates all the way back to 1938. It kicks off with Goober Games for children (like sack races and peanut tossing) and a Kiddie Parade with pint-sized floats. Then the serious fun begins: a grand parade, barbecue cookoff, and washer tournament — plus a panoply of peanutty treats, from old-school peanut brittle to newfangled inventions like fried peanut butter sandwiches.

    Barbacoa and Big Red Festival in San Antonio – October 10-11
    Inspired by a Mexican American weekend lunch ritual, this giant fair celebrates the uber-Texas combo of ice-cold Big Red soda and slow-cooked barbacoa. Thousands of fans flock to the Freeman Coliseum grounds and Expo Hall for this full-blown cultural festival with carnival rides and multiple stages of Tejano and country music.

    Jamburgeree in Athens – October 16-17
    Turtle races? Check. Mooing competition? Check. Hamburger-building contest? Of course! This Piney Woods party is two food festivals in one: the Black-Eyed Pea Jamboree and the Uncle Fletch Hamburger Festival — because Athens is the Black-Eyed Pea Capital of the World AND the Birthplace of the Hamburger. Vegetarians and carnivores can walk hand-in-hand through the food fest and enjoy the eats along with a black-eyed pea spitting contest, a farmer’s market, and a cornhole tournament.

    Seguin Pecan Fest – October 24
    Snap a selfie with the world’s largest pecan in this picturesque town along the Guadalupe River, the Pecan Capital of Texas and one of the state’s leading producers of our favorite nuts. Pecan-themed festivities include a Food Truck Throwdown with pecan-inspired dishes and a Get Crackin’ Contest for masochists who like to shell pecans. Last year’s bash also had llamas.

    Pecan Fest Of course there's a Pecan Fest in Texas.Photo courtesy of Pecan Fest

    Crystal City Spinach Festival – October 29-November 1
    Celebrate Popeye’s favorite food for four whole days in Crystal City, located about 100 miles southwest of San Antonio in Zavala County — Texas’ top spinach-producing county for more than a century. Naturally, there’s a spinach cookoff, as well as a parade, carnival rides, and the crowning of the Spinach Festival Queen. Don’t forget to pay your regards to the statue of Popeye, who popularized spinach during the Great Depression — transforming Crystal City’s economy and spurring the founding of the Spinach Festival in 1936.

    Heritage Syrup Festival – November 14 in Henderson
    Watch ribbon cane syrup as it’s made with antique, mule-powered equipment at this Easy Texas folk life festival. You’ll also see demonstrations of lace making, blacksmithing, rope making, quilting, spinning, and wood carving. Hayrides and square dancing complete the old-fashioned fun.

    Poteet Strawberry Festival – Second weekend of April 2027 (date TBA)
    Last but certainly not least, this massive event near San Antonio attracts over 100,000 fruit fanatics to the Strawberry Capital of Texas every spring. It has it all: fireworks, rodeo thrills, marching bands, carnival rides, and more than a dozen stages of entertainment from folklorico dancers to dueling pianos. But the star of the show is the sweet South Texas strawberry, a ruby-red gem that gets gobbled by the truckload.

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