Steakhouse News

High-energy Mexican steakhouse is coming to Dallas' East Quarter

Toca madera flaming tomahawk.

Photo by TJ Perez

A new steakhouse is coming to town: Called Toca Madera, it's a "modern Mexican steakhouse" from Noble 33, a global hospitality group known for its high-energy restaurant concepts, and will open at 2203 Commerce St. in the East Quarter district.

According to a release, it will begin development in early 2025 with an expected opening in 2026.

This marks the third concept in Texas from Noble 33, following the 2024 opening of Houston’s Toca Madera and soon to open Mēdüzā Mediterrania. Toca Madera Dallas will be the brand’s sixth outpost, with other locations in Los Angeles, Las Vegas, Scottsdale, and Miami – opening this fall.

Toca Madera Dallas will span 13,221 square feet, seating 415 guests across the main dining room and outdoor dining patio in addition to two full-service bars, a lounge, private members’ speakeasy, and a private dining room - all paired with an elevated, high-energy atmosphere and nightly live entertainment.

“This will be the sixth location and one of the largest footprints in the Toca Madera portfolio – a testament to Dallas' international flair and rich culture,” says Noble 33 co-founder and CEO Mikey Tanha in a statement. “Bringing our version of a Mexico City Steakhouse to the great city of Dallas has been a longtime goal, and we can't wait for residents to enjoy the unique and immersive Toca Madera dining experience.”

Toca Madera’s signature design is inspired by the restaurant’s Mexican cuisine reimagined into a modern, organic aesthetic. Bold architectural elements combined with warm luxurious finishes of handcrafted custom woodwork, plush velvet upholsteries, intimate lighting, and biophilic design create a transcending multi-sensory dining experience.

Distinct highlights will include ‘The Bird’s Nest,’ an immersive art piece that encapsulates the lounge area in an incredible nest-like structure featuring a lush greenscape in addition to one-of-a-kind art pieces and a sweeping, undulated wood slat ceiling.

“Toca Madera will offer Dallas residents an unparalleled dining experience for a city known for its cuisine. Great detail and attention are given to the architecture, design and soundscape, all combined with an incredible menu for a bespoke dining journey,” says Tosh Berman, Co-founder of Noble 33.

The menu, with Executive Chef Martin Heierling at the helm, will (hopefully) transport diners to Mexico City via a selection of dishes that include

Sashimi Mexicano with ahi tuna, cucumber, avocado, pomegranate, chile de árbol, and leche de tigre

A5 Wagyu Tacos in a crispy wonton shell with kizami wasabi, cali green onions, and micro shiso

premium Australian and Japanese beef including the show-stopping Flaming Tomahawk, served flaming and floating over salsa verde, presented and sliced by chef tableside.

Helmed by beverage director Juan Carlos Santana, the bar will feature a vast selection of tequila and mezcal, in cult-favorite cocktails such as Como la Flor, served with edible flowers and rose air.

Amplifying the high-touch experience, Toca Madera offers nightly entertainment including live musicians, local and international resident DJs, and fire performers.

Noble 33 looks forward to expanding its footprint with upcoming openings including Mēdüzā Mediterrania in Houston; Mēdüzā Mediterrania and Toca Madera in Miami; and 1587 Prime, the recently announced partnership with Patrick Mahomes and Travis Kelce in Kansas City.

openings

Grandscape goals

Soccer and dining venue from the UK gears up for U.S. debut in The Colony

Photo courtesy of TOCA Social

TOCA Social will make its U.S. debut in Grandscape in The Colony.

In time for the 2026 FIFA World Cup frenzy taking hold of Dallas, a soccer-themed entertainment and dining venue from the United Kingdom will make its U.S. debut in DFW this spring: Called Toca Social, it will open at The Grandscape complex in The Colony on March 6.

First announced for Grandscape in 2024, Toca Social combines soccer, entertainment, and dining, with a state-of-the-art venue and innovative soccer-based games. (A Toca Social was originally planned for Dallas, but that location was scrapped.)

The concept was founded by two-time U.S. World Cup veteran and MLS player Eddie Lewis and is backed by soccer legend Abby Wambach. It's billed as "the world’s first soccer social club" and only has three other locations - two in London and one in Birmingham, England.

“Toca was born from my obsession with the technical side of the game and the belief that a soccer ball should be at everyone’s feet,” says Lewis in the release. “After seeing the incredible reception in the UK, bringing our Social flagship home to the U.S. — and specifically to a soccer-rich market like Dallas — is a dream realized. We’ve created a place where the skill of the pros meets the energy of a world-class night out.”

Toca Social soccer Toca Social coming to Granscape in March 2026. Toca Social

The 20,000-square-foot high-tech venue features "social boxes" where players kick soccer balls against a screen that keeps score on best kicks. Cleats are not required. They tout their proprietary ball-delivery and tracking technology — an evolution of the "small ball" training method Lewis used during his 14-year professional career, the release says.

“Soccer is the ultimate unifier, but for too long, the 'entry fee' was being a pro-level athlete,” says Wambach in the release. “Toca Social is changing that narrative. This Dallas-area flagship is where the next generation of American soccer culture is being built.”

Sustenance comes by way of a chef-driven “Global Street Food” menu featuring Birria Tacos and Spicy Fried Chicken; along with a bar program that includes something called a "Pitch Invader" cocktail, which the release does not describe but calls a fan favorite.

There are massive 4K screens, ensuring Toca Social will be a premier location for FIFA World Cup watch parties this summer. Nine World Cup matches will be played at AT&T Stadium in Arlington in June and July. Dallas' Kay Bailey Hutchison Convention Center will serve as the official will also serve as the International Broadcast Center.

Toca currently operates another concept, Toca Soccer and Sports Centers, in the Dallas-Fort Worth area with locations in Allen, Carrollton, The Colony, Keller, and Mansfield. The company also has a strategic partnership with MLS club, FC Dallas.

“Our partnership with MLS is a cornerstone of our mission to engage fans in innovative new ways,” says Yoshi Maruyama, CEO of Toca. “By launching our U.S. Flagship at Grandscape now, we are providing a world-class destination where fans can play, dine, and celebrate the global game."

Reservations are now open at Toca Social in Grandscape for group outings, celebrations, corporate events, and matchday gatherings.

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Raven Jordan contributed to this report.

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