Steakhouse News

High-energy Mexican steakhouse is coming to Dallas' East Quarter

Toca madera flaming tomahawk.

Photo by TJ Perez

A new steakhouse is coming to town: Called Toca Madera, it's a "modern Mexican steakhouse" from Noble 33, a global hospitality group known for its high-energy restaurant concepts, and will open at 2203 Commerce St. in the East Quarter district.

According to a release, it will begin development in early 2025 with an expected opening in 2026.

This marks the third concept in Texas from Noble 33, following the 2024 opening of Houston’s Toca Madera and soon to open Mēdüzā Mediterrania. Toca Madera Dallas will be the brand’s sixth outpost, with other locations in Los Angeles, Las Vegas, Scottsdale, and Miami – opening this fall.

Toca Madera Dallas will span 13,221 square feet, seating 415 guests across the main dining room and outdoor dining patio in addition to two full-service bars, a lounge, private members’ speakeasy, and a private dining room - all paired with an elevated, high-energy atmosphere and nightly live entertainment.

“This will be the sixth location and one of the largest footprints in the Toca Madera portfolio – a testament to Dallas' international flair and rich culture,” says Noble 33 co-founder and CEO Mikey Tanha in a statement. “Bringing our version of a Mexico City Steakhouse to the great city of Dallas has been a longtime goal, and we can't wait for residents to enjoy the unique and immersive Toca Madera dining experience.”

Toca Madera’s signature design is inspired by the restaurant’s Mexican cuisine reimagined into a modern, organic aesthetic. Bold architectural elements combined with warm luxurious finishes of handcrafted custom woodwork, plush velvet upholsteries, intimate lighting, and biophilic design create a transcending multi-sensory dining experience.

Distinct highlights will include ‘The Bird’s Nest,’ an immersive art piece that encapsulates the lounge area in an incredible nest-like structure featuring a lush greenscape in addition to one-of-a-kind art pieces and a sweeping, undulated wood slat ceiling.

“Toca Madera will offer Dallas residents an unparalleled dining experience for a city known for its cuisine. Great detail and attention are given to the architecture, design and soundscape, all combined with an incredible menu for a bespoke dining journey,” says Tosh Berman, Co-founder of Noble 33.

The menu, with Executive Chef Martin Heierling at the helm, will (hopefully) transport diners to Mexico City via a selection of dishes that include

Sashimi Mexicano with ahi tuna, cucumber, avocado, pomegranate, chile de árbol, and leche de tigre

A5 Wagyu Tacos in a crispy wonton shell with kizami wasabi, cali green onions, and micro shiso

premium Australian and Japanese beef including the show-stopping Flaming Tomahawk, served flaming and floating over salsa verde, presented and sliced by chef tableside.

Helmed by beverage director Juan Carlos Santana, the bar will feature a vast selection of tequila and mezcal, in cult-favorite cocktails such as Como la Flor, served with edible flowers and rose air.

Amplifying the high-touch experience, Toca Madera offers nightly entertainment including live musicians, local and international resident DJs, and fire performers.

Noble 33 looks forward to expanding its footprint with upcoming openings including Mēdüzā Mediterrania in Houston; Mēdüzā Mediterrania and Toca Madera in Miami; and 1587 Prime, the recently announced partnership with Patrick Mahomes and Travis Kelce in Kansas City.

openings

Supermarket News

Tom Thumb debuts 2 new supermarkets in the Dallas area

Courtesy photo

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Venerable supermarket chain Tom Thumb is celebrating the opening of two new stores in the Dallas area.

Sanger
A new Tom Thumb opened in Sanger at 1413 W Chapman Drive in Sanger on December 12. The long-awaited store spans 50,000 square feet with tens of thousands of items plus more than 1,000 local products.

The store features a bakery, deli, meat & seafood, produce, and floral, as well as an in-store Starbucks coffee kiosk, pharmacy in store plus drive-thru lane, and Drive-Up-N-Go grocery pick-up.

“We are so excited to open this Tom Thumb for the Sanger communities," says Division President Bill Neve in a statement. “Tom Thumb is excited to showcase our full-service grocery store and fresh new items that customers in Sanger will love."

Sunnyvale
On December 17, a Tom Thumb will open in Sunnyvale at 3400 N. Belt Line Rd. The first 300 shoppers will receive a bag of groceries, and all shoppers will enjoy the incredible deals and sensational offerings.

The Sunnyvale store is slightly larger, spanning 59,000 square feet, but with a similar lineup of bakery, deli, meat & seafood, produce, and floral. The store will also feature an in-store Starbucks coffee kiosk, pharmacy in store plus drive-thru lane, and Drive-Up-N-Go grocery pick-up. The Sunnyvale in-store Starbucks kiosk is the first for Tom Thumb to offer mobile ordering in addition to in-store ordering.

Division President Bill Neve says that they're "incredibly grateful to the town of Sunnyvale for their support of this new store and have been looking forward to meeting our newest customers and welcome them into their Tom Thumb!"

Store details
Store details include:

Prepared foods: Sushi made in-store, full-service salad case, hot line offerings, 400-plus cheese and charcuterie items, and what they call "the best fried chicken in town"
Bakery: Bread baked daily, deserts, five-star cake decorator on staff, in-store fried doughnuts, and exclusive items such as Christie’s cookies and Blue Bell ice cream cakes
Floral: Texas grown poinsettias for the holidays, bouquets, and arrangements, FTD service, balloon bar
Meat & Seafood: USDA choice and prime beef, organic and grass-fed, plus seafood purchases steamed at no additional charge
Wine and Beer: More than 1,000 wines and 85 local Texas craft brews

Starbucks coffee baristas are ready to make customers’ favorite beverages whether they are hot or cold, including Nitro and Cold Brew, along with Starbucks brand pastries.

supermarkets openings