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    Steakhouse News

    High-energy Mexican steakhouse is coming to Dallas' East Quarter

    Teresa Gubbins
    Jan 6, 2025 | 1:25 pm
    Toca Madera flaming tomahawk

    Toca madera flaming tomahawk.

    Photo by TJ Perez

    A new steakhouse is coming to town: Called Toca Madera, it's a "modern Mexican steakhouse" from Noble 33, a global hospitality group known for its high-energy restaurant concepts, and will open at 2203 Commerce St. in the East Quarter district.

    According to a release, it will begin development in early 2025 with an expected opening in 2026.

    This marks the third concept in Texas from Noble 33, following the 2024 opening of Houston’s Toca Madera and soon to open Mēdüzā Mediterrania. Toca Madera Dallas will be the brand’s sixth outpost, with other locations in Los Angeles, Las Vegas, Scottsdale, and Miami – opening this fall.

    Toca Madera Dallas will span 13,221 square feet, seating 415 guests across the main dining room and outdoor dining patio in addition to two full-service bars, a lounge, private members’ speakeasy, and a private dining room - all paired with an elevated, high-energy atmosphere and nightly live entertainment.

    “This will be the sixth location and one of the largest footprints in the Toca Madera portfolio – a testament to Dallas' international flair and rich culture,” says Noble 33 co-founder and CEO Mikey Tanha in a statement. “Bringing our version of a Mexico City Steakhouse to the great city of Dallas has been a longtime goal, and we can't wait for residents to enjoy the unique and immersive Toca Madera dining experience.”

    Toca Madera’s signature design is inspired by the restaurant’s Mexican cuisine reimagined into a modern, organic aesthetic. Bold architectural elements combined with warm luxurious finishes of handcrafted custom woodwork, plush velvet upholsteries, intimate lighting, and biophilic design create a transcending multi-sensory dining experience.

    Distinct highlights will include ‘The Bird’s Nest,’ an immersive art piece that encapsulates the lounge area in an incredible nest-like structure featuring a lush greenscape in addition to one-of-a-kind art pieces and a sweeping, undulated wood slat ceiling.

    “Toca Madera will offer Dallas residents an unparalleled dining experience for a city known for its cuisine. Great detail and attention are given to the architecture, design and soundscape, all combined with an incredible menu for a bespoke dining journey,” says Tosh Berman, Co-founder of Noble 33.

    The menu, with Executive Chef Martin Heierling at the helm, will (hopefully) transport diners to Mexico City via a selection of dishes that include

    Sashimi Mexicano with ahi tuna, cucumber, avocado, pomegranate, chile de árbol, and leche de tigre

    A5 Wagyu Tacos in a crispy wonton shell with kizami wasabi, cali green onions, and micro shiso

    premium Australian and Japanese beef including the show-stopping Flaming Tomahawk, served flaming and floating over salsa verde, presented and sliced by chef tableside.

    Helmed by beverage director Juan Carlos Santana, the bar will feature a vast selection of tequila and mezcal, in cult-favorite cocktails such as Como la Flor, served with edible flowers and rose air.

    Amplifying the high-touch experience, Toca Madera offers nightly entertainment including live musicians, local and international resident DJs, and fire performers.

    Noble 33 looks forward to expanding its footprint with upcoming openings including Mēdüzā Mediterrania in Houston; Mēdüzā Mediterrania and Toca Madera in Miami; and 1587 Prime, the recently announced partnership with Patrick Mahomes and Travis Kelce in Kansas City.

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    Pastries for Plano

    Renowned San Martín Bakery brings sophisticated pastries to Plano

    Luciana Gomez
    Feb 17, 2026 | 10:45 am
    San Martín Bakery
    Courtesy photo
    A self-serve area offersvbreads, cookies, and pastries.

    San Martín Bakery, the Guatemalan-born bakery-café, will bring its renowned pastries to Plano this spring. The new shop — the chain's third in DFW — will be located at 5500 Preston Rd.

    The family-owned company was founded in 1974 and has experienced tremendous success, with 68 stores in Guatemala; 11 in El Salvador; and, soon, three in Dallas-Fort Worth, its only U.S. presence so far.

    They're known for high-quality, affordable food and drinks, served both in the bakery and onsite café.

    “We don’t like to see ourselves as exclusive, but a neighborhood shop for everyone. We provide excellent quality, good prices, and great service, for multiple occasions,” says Santiago Castillo, country manager for the brand.

    Their first foray into the U.S. was Uptown Dallas in 2018, followed by a second area location in Addison in 2024. The new Plano location will feature the same menu as the other local outposts, with options for breakfast, lunch, and dinner.

    San Martin Bakery Croissant at San Martin Bakery Photo by Marc Lee

    Breakfast items include traditional oat and fruit plates, parfaits, omelets, pancakes, and French toast, as well as Latin-American classics such as chilaquiles, molletes, and huevos rancheros. Prices range from $5 to $15.

    For lunch and dinner, they serve a variety of burgers; sandwiches; and pinsa, a light-dough flatbread, alongside soups, salads, pasta, and wraps. Castillo describes the menu as “hybrid Latin European,” given the assortment of Latin-American dishes as well as traditional European ones.

    The bakery is the heart of San Martín, with a self-serve area offering breads, cookies, and pastries, as well as a counter with specialty desserts such as eclairs, cupcakes, fruit tarts, and beautifully designed cakes. The baked goods are made fresh daily, using onsite proofers and ovens. Coffee, sourced from San Martín's own roaster in Guatemala City, is featured in the café and available to purchase for home brewing.

    “First visits are at the restaurant, but we love to see the bakery growing and customers becoming regulars at the bakery too,” Castillo says.

    The Plano location will be similar to the others in Dallas, with a front bakery and a dining area overlooking an open kitchen, but outfitted with distinct finishes and unique decor.

    It will be open seven days a week and on holidays, from 7 am to 9 pm on weekdays and 9:30 pm on Fridays and Saturdays.

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