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    Taco News

    Urban Taco closes at Dallas' Mockingbird Station, but the tacos live on

    Teresa Gubbins
    Mar 15, 2023 | 12:42 pm
    Urban Taco tacos

    Tacos from Urban Taco.

    dallas.culturemap.com

    A trailblazing taqueria concept has shuttered its last brick-and-mortar location: Urban Taco, a Mexico City-style restaurant concept founded in 2007, closed its location in Mockingbird Station in early March.

    However, according to founder Markus Pineyro, the closure does not signify the end of Urban Taco. Instead, its menu will be available through Pineyro's newly launched digital food hall startup, Oomi Digital Kitchen.

    Pineyro says that the shift reflects changes wrought by the pandemic in the way people are eating these days.

    “Starting during the early months of the pandemic, and to date, we've been seeing our business model evolve and move more towards delivery and carry out," Pineyro says. "We've loved serving Dallas in person for last 16 years, but we see this as a way to bring Urban Taco to more diners through OOMI in this new chapter."

    Urban Taco was a restaurant inspired by Pineyro's roots in Mexico, far ahead of the "taco revolution" and predating chains like Rusty Taco and Velvet Taco.

    Originally from Mexico City, and a graduate of SMU, Pineyro went on to found Del Sur Restaurant Group in 2010, opening more restaurants including an Urban Taco on McKinney Avenue. In 2018, that was taken over by, and has been a location of, Velvet Taco ever since.

    The year before, he relocated the Mockingbird Station restaurant to a bigger storefront in front of the Angelika Theater after the restaurant had reached the end of its original 10-year lease.

    A spokesperson for Mockingbird Station says they are in talks with potential tenants for Urban Tacos's space, and will share news of a replacement in the coming months.

    Pineyro founded Oomi, his digital food hall, at 3510 Ross Ave. in November 2022. It allows customers to order from multiple different restaurants from one place — including Earth Burger, the buzzy vegan concept from San Antonio, as well as Which Wich Superior Sandwiches, FlyRite chicken, and Bowlrito healthy bowls.

    "The entire Urban Taco team is grateful to Dallas and Mockingbird Station for the amazing 16 years we were able to welcome people into their restaurant and hope that Dallas diners will follow us to our new outlet," Pineyro says.

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    Benedict News

    West End Dallas breakfast favorite Ellen's makes sudden comeback

    Teresa Gubbins
    May 20, 2026 | 3:12 pm
    Ellen's Southern Kitchen
    Ellen's
    Ellen's Southern Kitchen will return

    A beloved breakfast spot in downtown Dallas is making a surprise comeback: Ellen's Southern Kitchen, the all-day restaurant concept founded in Dallas in 2012, is reopening its original location in downtown's West End.

    According to founder Joe Groves, the restaurant, located at 1790 N. Record St., will open in June, following a "temporary" closure that lasted nearly two years.

    The restaurant will reopen with the same hours, menu, and down-to-earth personality, serving breakfast, brunch, and Southern comfort food such as chicken-fried steak, fried catfish, meatloaf, shrimp & grits, and macaroni & cheese.

    "We're still going to be the same — but better," Groves says. "We've kept the same management team, and we're thrilled that some of our waiters and bartenders and familiar faces are coming back. We're not taking anything for granted."

    Groves is a voluble sort who disappeared from public view, due to landlord lawsuits that have since been resolved.

    "There were two years of silence, we didn't know if we were going to be able to reopen or not," he says.

    Named in honor of Groves' mother, Ellen's made its debut in 2012 with a special focus on breakfast — pre-dating the explosion of breakfast-and-brunch concepts that have opened across DFW in recent years.

    Opening at time when the West End was on the upswing, Ellen's drew tourists, conventioneers, and downtown residents, with its menu of steak & eggs, migas, huevos rancheros, and Ellen's omelet with spinach, bacon, strawberries, mushrooms, and bleu cheese, served with toast and hash browns.

    Signature dishes include pancake pot pie, a layered creation with pancakes, maple cream sausage gravy, bacon, sausage, hash browns, scrambled eggs, and cheddar cheese; and benedicts in eight options including Cajun shrimp benedict and crab cake benedict.

    They were open for lunch and dinner hours as well, with a full bar. Groves' mischievous charm earned a following of its own, with stunts like his fearless 2018 run-in with the NRA in which he advocated for gun regulations during the organization's convention.

    Bolstered by their success in the West End, Groves and his partners Andrew Chooljian and Russell Mertz went into what Groves calls "aggressive expansion mode," opening locations in Casa Linda and Allen, with plans for more. Casa Linda remains open; Allen closed in 2023. (They also opened Jack Ruby's, a restaurant-bar in the West End, which is thriving.)

    But their momentum was derailed when one of their main financiers hit a wall. They closed the West End location temporarily, but the New York-based landlord at the time locked them out, spurring a domino effect with their other landlords, as well.

    The building at 1701 N. Market St. where Ellen's resides has since been acquired by Five Smooth Stones, the development company owned by Owen Hannay, a longtime proponent of the neighborhood. He's working with Groves and company to get it back open.

    "I've known Joe for a long time, and feel like Ellen's has always been such a great draw for the West End," Hannay says. "We're delighted that it's reopening and that we're able to get it going so quickly."

    Once Groves and his staff were able to get back inside the beloved location, they found a time capsule — a romantic concept but one that also called for updates to the furniture, AC, and kitchen gear.

    "After a couple years away, those holes in the upholstery became more obvious, and some of the kitchen equipment needed to be replaced," he says.

    Ellen's reopening will restore breakfast and brunch to the West End, and Groves says they also hope it will bring them back to where they started.

    "We have a big hole to dig out of — we want every vendor and individual we still owe to be fully paid," he says. "Reopening finally gives us hope for that."

    "Ellen is my mom, this is our home location, and I've always felt a personal connection to the West End," he says. "I want the legacy of Ellen's to continue."

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