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Grinding Out A Win

Dallas Cowboys' reliance on run game produces rare back-to-back wins

Matthew Postins
Nov 29, 2013 | 9:48 am

Are the Dallas Cowboys on the verge of stumbling into a productive running game? It’s possible, if what happened on Thanksgiving Day is a trend and not an aberration. The Cowboys rushed for 144 yards in their 31-24 win against the Oakland Raiders. It was the second-most productive rushing performance of the season, behind only their 193-yard game against St. Louis in week three.

More significantly, the performance represents back-to-back 100-yard rushing games for the Cowboys after they gained 107 rushing yards against the New York Giants last Sunday. Why is it significant? The last time the Cowboys have back-to-back 100-yard rushing games was nearly two years ago.

For once, it wasn’t all DeMarco Murray, who entered the game as one of just two NFL backs with at least 100 carries and better than a 5.0-yard per rush average. Murray rushed for 63 yards and a career-high three rushing touchdowns.

The Cowboys have had back-to-back 100-yard rushing games — and wins.

No, this time, second-year back Lance Dunbar got in on the act. And it might be the best thing that could have happened to the Cowboys.

Dunbar gained 82 yards on 12 carries, with 78 coming in a dazzling third quarter in which Dunbar proved what he could be when paired with Murray. Dunbar had the game’s biggest run, a 45-yarder that set up wide receiver Dez Bryant’s game-tying touchdown reception. That run showed off everything Dunbar can offer: top-end speed, quickness to the hole and elusiveness that Murray does not have.

On that run, the Raiders defense seemed to be in slow motion. They weren’t expecting Dunbar’s acceleration out of the hole.

In the past you could accuse the Cowboys of abandoning the running game in a game in which they fell behind by 14 points. But they didn’t on Thursday. The Cowboys told reporters after the bye-week that they were going to be more patient with the run game. And on Thursday that’s what they were — patient.

The Cowboys kept going back to the run game. It was Murray’s second touchdown run that cut the lead to 21-14 just before halftime, a score that seemed to give the Cowboys momentum at the break.

The scoring drive that Dunbar’s 45-yard run set up came with five runs and five passes. The following scoring drive, which ended with Murray’s seven-yard score in the fourth quarter, featured more runs (five) than passes (three).

Dunbar left the game with a knee injury. The Cowboys are hoping it’s not severe, because this combination has the potential to be dynamic in December.

The defense helped as well. After allowing the Raiders to convert their first seven third downs of the game, the Cowboys defense got the Raiders off the field on their final six third downs.

That created shorter drives for the Raider offense and put the Raider defense on the field longer. The result, with the success of the Cowboys’ run game, was a worn out Raiders defense.

The Cowboys’ final scoring drive, which resulted in a Dan Bailey field goal and a 10-point lead, used 6:39 of clock and featured 10 running plays out of 14 total plays. By the end of this game the Cowboys’ run blocking was dominant. And it couldn’t come at a better time.

The Cowboys have won three of their last four games, but all three wins were against teams under .500. The Cowboys have two road games remaining in Chicago and Washington, and both of those games could feature bad weather. At the least it will be frigid.

If the Cowboys can run the ball in those games the way they ran the ball against Oakland they have a chance to win both. This is the time of year when a dominant run game comes in really handy as the temperature drops and the playoffs loom.

DeMarco Murray scored three touchdowns against Oakland.

Photo courtesy of Dallas Cowboys
DeMarco Murray scored three touchdowns against Oakland.
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Cowboys Couture

Cowboys star CeeDee Lamb teams up with Abercrombie on new collection

Christina Hughes Babb
Nov 5, 2026 | 1:58 pm
Ceedee Lamb
Photo courtesy Abercrombie & Fitch
Cowboys wide receiver CeeDee Lamb worked with designers on a clothing line for the holidays.

A Dallas Cowboy with a winning look has parlayed his pre-game drip into a clothing line. Wide receiver CeeDee Lamb has partnered with Abercrombie & Fitch to build a 19-piece capsule collection that is available in stores and online Thursday, November 5.

Treating the tunnel walk to the stadium like a runway is a time-honored tradition in the NFL. Lamb has followed in the footsteps of Cowboys No. 88s who came before him - think Michael Irvin in the 1990s - embracing his own distinctive look, refining it with help from fashion pros, and strutting for the cameras. Even on the field, Lamb has been noticed for his bracelets, gloves, sleeves, pads, shoes, and mid-game helmet-set changes.

“I’ve always put effort into my personal style and it was a fun experience to be able to have a say in the design process,” Lamb says in a release. He says that Abercrombie has become a go-to brand for him when not on the field, adding, “it was awesome to work with the team to create a wardrobe capsule that fits my lifestyle.”

In 2025, Abercrombie signed a multi-year deal with both the NFL and the Dallas Cowboys to become an official fashion partner. Before that, the retailer licensed NFL products and operated a styling concierge program with McLaren Racing that dresses athletes before events and game-day arrivals.

The brand, discussing the role of NFL players in the fashion industry, tells Fashion United that Abercrombie has been at the intersection of fashion, sport, and culture throughout its entire 134-year history.

CeeDee Lamb Lamb's line includes outerwear, knitwear, shirts, trousers, and neckties. Photo courtesy Abercrombie & Fitch

Abercrombie’s president Corey Robinson says in a statement that Lamb has been a significant part of the company's storytelling (read: advertising) since the launch of its NFL partnerships, and he is pleased to continue their relationship.

Other NFL players have also been tapped to work with Abercrombie. New York Giants players Jaxson Dart and Malik Nabers recently posed for an Abercrombie photo shoot with models Emily Ratajkowski and Paloma Elsesser to promote denim.

Lamb visited Abercrombie’s design studio at its Ohio headquarters, where he selected the color palette and fabrics and worked with designers on silhouettes. The new collection includes outerwear, knitwear, shirts, trousers, and neckties with nods to his profession, including his jersey number, 88, embossed onto buttons on the cardigan and embroidered onto the back pocket of the trousers.

“We were excited to welcome CeeDee to our design office for this project,” Robinson says in the release.

The CeeDee Lamb Edit is available for purchase online and in stores at NorthPark, Galleria Dallas, and Grapevine Mills. Prices range from $40-$260.

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