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    SXSFree

    13 official and absolutely free ways to experience SXSW in Austin

    Nicole Raney
    Mar 8, 2015 | 9:32 am

    Editor's note: Our cohorts at CultureMap Austin have all the intel about SXSW 2015, which runs March 13-22. So we're passing along the information for anyone headed that way.

    You can still have fun at SXSW, even if you didn't score a badge or a wristband. (But you do need a guest pass, available in advance or onsite, to attend SXSW events.) Here's a rundown of some of the best free official SXSW happenings throughout the entire festival.

    SXSW Gaming Expo
    The Gaming Expo is the epicenter of video game culture at SXSW, with panels at the Geek Stage, access to unreleased games, competitive tournaments, networking opportunities, happy hours and more. The Bonus Round Closing Party wraps up the geeky fun on Sunday.
    March 13-15

    SX Create
    This community-oriented showcase from SXSW Interactive offers cool tech-driven demonstrations and activities on the City Terrace of the Long Center for the Performing Arts. We're talking everything from 3D printing to drones.
    March 13-15

    SXSW Job Market
    Sure, SXSW is about partying and having fun, but the massive festival is also about networking. Connect with some of the hottest companies and employers during the Job Market at the JW Marriott.
    March 13-14

    General Assembly presents SXSW Workshop Programming
    General Assembly is offering free classes at the AT&T Conference Center in web development, digital marketing, user experience design and much more. Admission is free, but an RSVP through Eventbrite to each individual panel is required.
    March 14

    SXSW presents Cultural Placemaking through Interactive Storytelling
    Austin's African American Cultural Heritage District has been working on the Discover Heritage Map, a multimedia collaboration with local middle school students. This fun workshop at the Carver Museum guides you through the interactive map, which explores East Austin's rich history and culture.
    March 14

    ​SXSW Community Screenings: Austin Film Society ShortCase
    The aptly named ShortCase is a showcase of short films from Austin Film Society members at Marchesa Hall. Enjoy a wide variety of films, all produced by local filmmakers.
    March 14

    SXSW Eco Light Garden
    Escape the hubbub and experience inspiring light installations at Republic Square Park. This annual project is a mixture of art and LED technology, offering everyone a chance to relax and explore.
    March 15-21

    SXSW presents #BlackLivesMatter in Austin
    Discuss how one hashtag created a global conversation. The conversation is led by Gregory Vincent, vice president of diversity and community engagement at the University of Texas at Austin, and Nelson Linder, Austin chapter president of NAACP, in the Boyd Vance Theater at the Carver Museum.
    March 15

    Film screening: Bikes vs. Cars
    Bikes vs. Cars explores our world's growing transportation demands and dwindling resources amid the debate between, well, bikes and cars.
    March 18 and 20

    SXSW Outdoor Stage at Auditorium Shores
    SXSW's annual outdoor music showcase returns to Auditorium Shores with a stellar three-day lineup. So far Spoon and an entire evening of Latino music have been confirmed, and more will be announced. Our advice? Arrive early and brace yourself for a massive crowd and, of course, some great tunes.
    March 19-21

    Flatstock at SXSW
    Music is the big deal at SXSW, but where would these indie shows be without the gig posters that promote them? Flatstock is long-running tradition at the Austin Convention Center, displaying work from top poster artists.
    March 19-21

    The Sailor Jerry Gallery at SXSW
    Norman Collins — better known as "Sailor Jerry" — inspired a delicious brand of spiced rum and spurred the popularity of the traditional American tattoo style. View an impressive collection of Collins' work during the gallery's SXSW debut at Studium.
    ​March 19-21

    SXSW Music Gear Expo
    This expo is a great one-stop shop for all musicians. Check out the latest and greatest gear, as well as activities such as Stompbox, Shred Shed, Gear Lounge, Synthesizer Space and the Flatstock Stage, all at the Austin Convention Center.
    March 19-21

    The SXSW Eco Light Garden takes over Republic Square Park for most of the festival.

    SXSW Eco Light Garden_Republic Square Park_2014
    SXSW Facebook
    The SXSW Eco Light Garden takes over Republic Square Park for most of the festival.
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    go rural

    This tiny Texas town is one of Airbnb's top 'off-the-map' destinations

    Amber Heckler
    Mar 30, 2026 | 3:55 pm
    Matador, Texas, Airbnb, best rural destinations
    Photo courtesy of Airbnb
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    More Texas travelers are shying away from tourist traps for their vacations and instead embracing the calming roadside with increasing interest in rural areas of the state, according to Airbnb, and one tiny Texas city in the Panhandle is generating buzz atop a brand-new list of under-the-radar rural destinations in America.

    The vacation rental marketplace's inaugural "Off-the-Map" list features 20 rural destinations across the country where short-term rentals are bringing in "new opportunities for local tourism."

    "From coastal fishing villages to Cajun bayou towns and alpine mountain escapes, America Off-the-Map invites travelers to discover something new and helps support local economies and communities across the country," the report said.

    Matador, a small town about 80 miles northeast of Lubbock and 290 miles from Dallas, was named the No. 1 hidden gem vacation destination in Texas. The report described Matador as a part of Texas that tourists "haven’t found" yet, which is what makes it all the more rewarding as an undiscovered treasure.

    "Welcome to the seat of Motley County – where the wind is constant, the skies are enormous, and the history is deeper than the caprock beneath your boots," the report said.

    Visitors can explore the Motley County Historical Museum, which explores the building's history as the Traweek Hospital that was originally built nearly a century ago. The museum also sheds light on Native American history, the life of ranchers, and other historical facts about the town and county.

    Local restaurants like Chelle's Garden or TC's Ponderosa in nearby Dickens are good spots for travelers to eat like a local, while the Coffee Mill and Mercantile in Quitaque is the place to be for breakfast, lunch, and a cup of joe.

    Matador is also less than an hour away from the newly expanded Caprock Canyons State Park and Trailway, a popular Texas state park known for its roaming bison herd and bat colony.

    According to Airbnb's website, there are over 130 short-term rentals in Matador and the surrounding Motley County area, with some homes available for $172 for an overnight stay in April 2026.

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