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    The Real SXSW Visitors Guide

    An out-of-towner's guide to SXSW: How not to get on Austin's bad side

    Katie Friel
    Mar 10, 2014 | 4:21 pm

    Editor's note: With SXSW in full swing, our sister site, CultureMap Austin, has put together this handy guide for out-of-towners so they can avoid pissing off the locals.

    Welcome to Austin! We're not going to follow up with any of that "please don't move here" nonsense because, frankly, we're glad you're here for SXSW. You pump hundreds of millions of dollars into our local economy, boost the reputation of our city as an international destination, and give us a 10-day break from having to take any real responsibility in both our professional and personal lives. So, hello!

    Now that we've said that, we do have a few friendly suggestions for how to keep alive the spirit of fellowship and fun. Feel free to refer back to this guide as you spend the next few days running around Austin like a mad man, chasing the free Lone Star and endless breakfast tacos.

    Tip your bartender
    This is an overall metaphor; just tip everyone. In addition to employing some of the friendliest people you've ever met, Austin's service industry tends to attract some of the best and brightest.

    Because a huge portion of our economy is driven by the service industry, everyone you meet — from your concierge to your valet to your server — makes his or her living based on helping you have a great time. Bring small bills and tip accordingly. Just because that cocktail is complimentary doesn't mean you get out of tipping the bartender who served you.

    Note: Take special care of them as it gets later into the festival. While you're 1,500 miles away from home having the time of your life, many of us are pulling 14-hour shifts and surviving on nothing but free coconut water and KIND bars.

    There's a whole Austin outside of downtown
    Contrary to what you may think, there's a whole big world outside of downtown. Enjoy it. Pop into a local watering hole that isn't giving away free cocktails. Have a conversation that isn't about "big data" or "the cloud." Get on a bus (it will cost you $1 each way) and head north to Burnet, North Loop and Crestview. Head east of Fader Fort and discover a whole world of galleries, patios and mom-and-pop restaurants.

    Bypass South Congress and head to South First, which has the city's most underrated vintage shopping. If you're not sure where to go, just find some friendly locals (we'll be the ones without the badges around our necks), and we'll point you in the right direction.

    You look cooler if you leave celebrities alone
    We assume you New Yorkers and Angelenos know what we're talking about. From musicians to movie stars, quite a few famous folks call Austin home. And those who aren't lucky enough to live here fly in for the festival.

    Here's one thing we've learned: Celebrities just want to party like the rest of us. So do your part in maintaining Austin's reputation as a place where they can do that. If you see Tim Riggins — sorry, if you see Taylor Kitsch — at the coffee shop, don't bug him. Just quietly freak out on the inside and immediately text your mom like the rest of us.

    Treat food trucks like restaurants
    We didn't invent food trucks, but we did turn them into a huge Austin attraction. Some of the best chefs in the country — nay, the world — operate out of Austin food trucks, and we're lucky to have them.

    But we also know that, like the service industry folks, many people make their living staffing, cooking, running and serving in these mobile eateries. (Including, full disclosure, the author of this article who spent two years of graduate school living entirely off tips from a South Congress snow cone stand.) Tip accordingly.

    "Why do I have to do all of this tipping?" you may find yourself asking. Because you just ate a meal created by James Beard Award-winning chef Paul Qui and it cost you $11. That's why.

    Don't complain about our traffic
    We know.

    Obey traffic laws
    We know you're "working" while you're down here, but many of us still have conduct business as usual. We still have to navigate downtown to get to meetings, appointments and to meet our out-of-town friends who all seem to end up at The Belmont. (Guys, even during SXSW we don't want to go to The Belmont.) So whether you're walking, biking, on a Segway (don't do that) or in a car, make sure not to cross against the light and obey the rules of the road.

    Also, if you can't figure out how to use our parking meter system, don't leave a note on your windshield to the parking enforcement officer that reads, "Sorry, couldn't figure it out!" He will snatch it off, show it to an Austinite and together we'll spend a few minutes laughing at your expense. Then you'll get a ticket.

    Don't be offended when we're glad you leave
    One of the best moments of all of SXSW happens on the final Sunday, when Shangri-La unfolds its giant "Thank You, Go Home" banner and most of the bars won't let you in unless you have a Texas ID.

    Don't take it personally. Remember, we've had people sleeping on our couch/floor/dining room table for two weeks. We've had house guests drinking our booze, using all our toilet paper and leaving piles of crap all over our coffee tables.

    We've driven friends from Rainey Street to Butterfly Bar to Ginny's and back again without complaint. We haven't had a decent meal that didn't revolve around free booze in 10 days. We've been doing what you're doing while still having to run our family, go to work, pay our bills and field phone calls from our parents asking us why we haven't called them back since early March.

    So yes, we're glad to see you come but don't be offended when we see you go.

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    news/travel
    series/dtx-texas-traveler

    where to travel right now

    10 ideas for the ultimate spring break trip around Texas in March 2026

    Amber Heckler
    Mar 3, 2026 | 10:43 am
    Waco Magnolia Silos, Spring at the Silos
    Photo by Ruthie Martin
    The Magnolia Silos in Waco are a beautiful backdrop for some spring break shopping.

    Texas is saying goodbye to its mild winter, and with the arrival of spring come long-awaited spring break vacations. North Texas adventurers can take a road trip to a West Texas museum to visit a groundbreaking fashion icon's legacy, go antiquing in Big Top and book a stay at a luxe farm cottage, or check out a family-friendly circus on the Gulf Coast.

    Here are CultureMap's top picks for a refreshing spring break escape around Texas in March.

    Across Texas

    Travelers that want to learn more about Black history and landmarks in Texas can take self-led tours using The Texas Historical Commission's recently updated guide: African Americans in Texas: A Lasting Legacy. The guide identifies schools, universities, monuments, churches, and cultural sites established by Black communities during segregation, which includes landmarks in East Austin and San Antonio. The guide is available to download for free online.

    West Texas

    Road trip enthusiasts won't want to miss this: A rare exhibition honoring American fashion designer Halston has popped up at the Ellen Noël Art Museum in Odessa, about 350 miles west of Dallas. Called "Halston: Inventing American Fashion," the 75 mannequins on display are outfitted with showstopping ensembles from flowing Ultrasuede daywear to dramatic draped gowns. "Halston: Inventing American Fashion" will run through March 22, and museum admission is free.

    Halston: Inventing American Fashion exhibit Ellen No\u00ebl Art Museum The exhibits includes photos of the Halstonettes, models who walked most of Halston's runway shows. Photo courtesy of Ellen Noël Art Museum

    Central Texas

    It's almost time for Spring at The Silos in Waco, a celebration of the season of renewal and growth held every Friday and Saturday from March 6 through April 25. The extravaganza is hosted at the sprawling Magnolia property owned by Fixer Upper stars and Magnolia moguls Chip and Joanna Gaines. This year's festivities include mahjong classes, spring craft workshops, live music, outdoor movie nights, an Easter egg hunt, and shopping, of course.

    Travelers heading to Round Top to shop for the best antiques at the 2026 Spring Show from March 22-28 can book their overnight stays at Hideaway Round Top, a newly opened elevated farm retreat. The 21-acre property is located less than 10 minutes from the Big Red Barn, and is just over 200 miles from Dallas. Hideaway is also near other Round Top attractions like The Compound and Marburger Farm. Rates begin at $450 per night in March.

    The iconic Central Texas renaissance festival Sherwood Forest Faire, located about an hour from Austin in the town of McDade, has begun its 2026 season running every weekend through April 19, plus one extra day, on March 20. An average day at the fair includes 150 shows — from full-contact jousting and falconry to live music, and a castle siege — and 170 artisans. Tickets ($16.59-$33.48 for one day) are available online via etix.com.

    San Antonio

    San Antonio's Briscoe Western Art Museum has prepared a whole week of family-friendly craft events in anticipation of spring break visitors from March 9-13. Each day will have its own theme: Native People of the Americas (Mar. 9), Cowboy and Vaqueros (Mar. 10), Wildlife and the Land (Mar. 11), Tejanos and Spanish Heritage (Mar. 12), and Full STEAM (Science, Technology, Education, Art, and Mathematics) Ahead (Mar. 13). These Spring Break Roundup events are included with museum admission ($16 for non-members, with discounts for active duty military, seniors, and children), and admission is free on March 11 for Wild West Wildlife Wednesday.

    After years of development, San Antonio's newest luxury hotel is finally ready to welcome its first guests. The Monarch San Antonio, a 17-story, 200-room boutique hotel featuring three on-site restaurants, will make its debut on March 3. The property's design was inspired by the monarch butterfly's migration journey, and includes sustainable design elements like native landscaping, while its water features will mirror the natural beauty of Balcones Escarpment. Nightly rates start at $465 in March.

    The Monarch San Antonio The lobby bar at The Monarch has a striking, tree-like centerpiece. Rendering courtesy of The Monarch San Antonio

    Houston

    The Lancaster Hotel, located in the heart of Houston's Theater District, is celebrating its 100th anniversary with special events and a dedicated "Centennial Package" for bookings made from March 4 until December 31, 2026. Per a release, the package includes "a custom Lancaster candle infused with the hotel’s signature scent and a beautifully designed booklet chronicling a century of timeless hospitality and unforgettable stays." The hotel will also host quarterly centennial celebrations, with the first two planned on March 4 and May 20.

    Along the Gulf Coast

    The Zoppé Italian Family Circus is heading to Galveston's Stewart Beach from March 6-30 for several weeks of fun-filled shows under a 550-seat big top tent. Attendees at this family-friendly affair will be no more than 20 feet from the action, which includes acrobatics, equestrian and canine performances, antics from Nino the Clown, and more. General admission starts at $28 per person, and VIP tickets begin at $48.

    At home in Dallas-Fort Worth

    ICYMI: The Texas Parks and Wildlife Department (TPWD) opened the state's first new state park in 25 years on March 1. Palo Pinto Mountains State Park is located about a two-hour drive west from downtown Dallas, and offers 4,871 acres of former ranchland plus a 68-acre lake for visitors to explore. Ahead of spring break, TPWD encourages visitors to reserve day passes in advance, which can be reserved online or by calling the Customer Service Center during regular business hours at (512) 389-8900. Entrance fees are $7 daily for adults and children aged 13 and older, and admission is free for children 12 years old and younger.

    Waco Magnolia Silos, Spring at the Silos
    Photo by Ruthie Martin
    The Magnolia Silos in Waco are a beautiful backdrop for some spring break shopping.
    hotelstravelaustinhoustondallascentral texaswest texasmuseumsspring breakvacations
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