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    On the Road

    Experience big Texas vibes in iconic and record-setting Amarillo

    CultureMap Create
    Jul 14, 2022 | 12:00 pm
    Amarillo is home to the second-largest canyon in the United States.
    Amarillo is home to the second-largest canyon in the United States.
    Photo courtesy of Visit Amarillo

    Nestled high in the Panhandle Plains of Texas, Amarillo is a one-of-a-kind destination that has bucket-list-worthy things to add to your Texas getaway plans.

    From immersing yourself in America’s second-largest canyon to embracing that Americana vibe and so much more, here are seven memorable experiences you’ll want to have here.

    Embrace the big outdoors
    Thirty minutes from downtown Amarillo is the second-largest canyon in the United States: Palo Duro Canyon State Park. It clocks in at 800 feet deep and covers an expanse of 30,000 acres with 15,000 acres of trails to hike and bike to your heart’s content.

    Stay a few days with lodging in cabins on the canyon rim and make sure to see the internationally known TEXAS Outdoor Musical. It has been performing since 1965!

    And for extra thrills, zipline across the canyon at the Palo Duro Zip Line Adventure Park.

    Jeep it
    At Palo Duro Creek Ranch, you can sign up for a variety of Jeep tours that journey through the mysterious enchantment of the canyon and come fully equipped with incredible landscapes and views.

    Cowgirl and cowboy up
    Cowgirls & Cowboys in the West’s breathtaking Los Cedros Ranch is situated on the rim of Palo Duro Canyon, and they’ll take you horseback riding through all sorts of terrains for an experience you won't soon forget.

    If you’re hanging with a large group, you can also get in on their private Chuck Wagon meals for more good times and lots of good food.

    Get your kicks
    You can’t go to Amarillo without hitting the Route 66 Historic District, where you’ll find more than a mile of art galleries, antique stores, restaurants, and bars in historic buildings.

    Don’t miss The Nat — it was once the best ballroom floor around and is now home to about 100 makers, creators, artists, vendors, and more.

    Drive to the ultimate roadside attraction
    Cadillac Ranch has been stopping traffic since 1974. And it’s the pit stop you want to make for those Instagrammable pics. The 10 Cadillacs, spray-painted in a kaleidoscope of colors, are buried nose-down in a field, supposedly at the same angle as the Great Pyramid of Giza.

    Steak your claim
    The kitschy-cool factor is so real at the Big Texan empire that includes the Big Texan Steak Ranch and Brewery, home to the 72-ounce steak dinner challenge. Challenge deets? Your meal is free if you eat the steak along with the accompanying shrimp cocktail, baked potato, salad, and roll — all in one hour.

    If you’re slightly less hungry, the menu is packed with Prime steaks in more manageable ounces, buffalo burgers, and the popular hand-breaded chicken-fried steak.

    There’s also the Big Texan Motel onsite that looks like an old Western town. But don’t worry: as kitschy as it looks, it's still fully modernized.

    Catch a concert — and more
    That Big Texan empire also happens to include the Starlight Ranch outdoor music venue, where you can get in on must-see concerts from chart-topping artists or play a round of 18-hole mini golf at the Route 66 Mini Putt course.

    If you’re into music and art, head to Amarillo in the fall for the Hoodoo Mural Festival on October 1. The event will celebrate the completion of at least five new downtown murals, done by top muralists from around the country, with a music festival, live painting, food trucks, art demos, and more.

    Also come fall, get your cowboy boots ready because the WRCA World Championship Ranch Rodeo is back and kicking on November 10-13.

    Discover more unique things to do in Amarillo, where rugged cowboy culture meets big-city sophistication, here.

    Amarillo is home to the second-largest canyon in the United States.

    Palo duro Canyon
    Photo courtesy of Visit Amarillo
    Amarillo is home to the second-largest canyon in the United States.
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    Jet setting

    Luxury private terminal PS lands at DFW Airport ahead of World Cup

    John Egan
    May 20, 2026 | 1:54 pm
    PS
    Photo courtesy of PS
    PS Direct service provides a personal greeting and escort to and from the terminal.

    Talk about traveling in style. Just in time for this summer’s FIFA World Cup soccer matches in Dallas-Fort Worth, a private, luxury terminal is opening at Dallas Fort Worth International Airport to accommodate well-to-do passengers.

    A company called PS (formerly known as The Private Suite) will debut the 12,200-square-foot private, gated terminal on June 1. The terminal, located adjacent to DFW’s corporate aviation facility, will enable travelers to skip the airport’s main terminals, bypassing traditional airport lines in favor of dedicated security and screening.

    And to be clear, this is for passengers flying commercial - not those in private jets.

    In a release, PS says its facilities are “designed to eliminate the friction at every stage of travel — transforming the journey into a refined and seamless experience, from beginning to end.” The company sells individual and corporate memberships.

    The “refined and seamless” PS experience is practically fit for royalty. Guests can choose among two offerings:

    • The Salon, a social lounge geared toward solo travelers and small groups. It features a 40-foot bar that pays homage to old-fashioned Southern bars.
    • Private lounges, each of which evokes “a deeply personal, homey feel” to support relaxation.

    Perks for PS customers include a chef-prepared menu, spa services, and a BMW chauffeur service. The DFW chauffeur service, which will whisk passengers directly from their aircraft to their hotels or homes, is set to launch later this year.

     PS No mingling with riff raff at security.Photo by Jenna Peffley

    Dallas-based designer Jean Liu created the look of the terminal, which PS says “introduces an elevated, design-forward approach.” The terminal’s textures, colors, materials, and art reflect themes of Western landscapes and cowboy culture.

    In one lounge area inside the terminal, warm taupes and tans dominate the walls and round coffee table, while the sofa and flooring feature a generous dusting of charcoal and deep brown. All three chairs are upholstered in a mushroom-tone fabric. The entire palette exudes the feeling of a desert landscape.

    Complementing its surroundings, a large piece of bold abstract art hanging on one of the lounge area’s walls incorporates black, cobalt blue, deep red/pink, yellow, and white hues.

    “We leaned into the notion of Southern hospitality for this project,” Liu says. “As much as possible, we pushed the envelope to incorporate residential elements — rather than what you’d typically see in a commercial space — to truly make this feel like stepping into someone’s home. PS DFW is designed to be warm, elevated, and welcoming for everyone passing through.”

    PS private terminal DFW The Salon features a mural by Dallas artist Amy Berlin.Photo by Jenna Peffley

    One of the highlights of The Salon: a mural by Dallas artist Amy Berlin in collaboration with Los Angeles artist Candice Kaye. Made of suitcase liners, maps, vintage text, and other materials in Berlin’s signature paper-collage style, the DFW-inspired textures “meet the energized pulse of global travel, inviting whimsy, retreat and calm,” says PS.

    The art installations at PS DFW, curated by Los Angeles-based Creative Art Partners, center on “texture and materiality, balancing expressive abstract works with more subtle references to the tones and warmth of Dallas,” the company says. “Softer narrative pieces are woven throughout, creating moments of contrast and pause.”

    The DFW terminal and soon-to-open facilities in Miami and Paris represent the next steps in PS’ plan to open private terminals at every major U.S. airport by 2030. The Los Angeles-based company already operates terminals at Los Angeles International Airport and Atlanta Hartsfield International Airport.

    “As we expand, our focus remains on reimagining the airport experience by bringing the privacy, comfort, and personalized service of a five-star hotel into the journey itself,” says Amina Belouizdad Porter, CEO of PS.

    PS will surely be a welcome option for some travelers arriving with high-priced tickets to the nine World Cup games being contested in Arlington, June 14-July 14, 2026.

    While PS memberships are available, a la cart experiences are offered, as well. According to the website, The Salon begins at $1,295 per person; private suite rate is $4,950 for up to 4 travelers; and PS Direct service is $1,650 per person.

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