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    Hotel News

    New boutique hotel aimed at hipsters opens in Frisco near The Star

    Teresa Gubbins
    Aug 2, 2019 | 9:53 am
    AC Hotel
    Two new hotels are open at Frisco Station.
    Photo courtesy of Marriott

    Frisco Station, a multi-use corporate campus that wraps around The Star in Frisco, has unveiled two newly opened hotels, with two more on the way.

    The AC Hotel and Residence Inn are two new adjoining hotels by Marriott International that combine two hotels in the same building.

    • AC Hotel has 150 rooms on eight floors.
    • Residence Inn has 150 rooms on seven floors.

    The space also features a 3,000-square-foot ballroom and media salon. A full-service Starbucks will open later this year.

    Residence Inn is designed with the extended stay traveler in mind. Every guest room is a suite with choice of studio or one bedroom options, plus a functional living space. Each suite is complete with fully equipped kitchens, so guests have the control over what they eat and how their food is prepared without ever having to leave the hotel.

    AC Hotel is the sexy boutique hotel, aimed at "creative, well-traveled, and business-minded guests who are constantly on the go." That includes sleek, stylish rooms with smooth wooden textures and soft fabrics; a multi-use lounge; and local art, all designed to bring an "elevated guest experience."

    The first AC Hotel in Texas opened in downtown Dallas in 2017.

    According to the release, the brand focuses on removing "unnecessary aspects of a normal hotel" to create a thoughtful and well-designed space. What would be unnecessary aspects of a normal hotel? Maybe a bed. Maybe a bed gets in the way of thoughtful design.

    The Frisco location is described as embodying Spanish roots and a global mindset, with European-influenced food and beverage, local spirits, craft beer, cocktails, and tapas.

    Marissa Maguire, who serves as general manager for both properties, points out their obvious asset: proximity to Jerry Jones.

    "Our spaces will be located in the heart of Frisco Station and right around the corner from popular local attractions such as The Star and Legacy West, and is a short drive from Downtown Dallas," Maguire says in a statement.

    Marriott is working with NewcrestImage on the hotels. NewcrestImage, which seems to have a space problem in its name, owns and operates 28 hotels, with another 15 under construction or in development, in Cincinnati, New Orleans, and Houston. The company is based in Lewisville.

    NewcrestImage spokesman Rick Crain says that Frisco is happening.

    "The North Texas area, specifically Frisco, has seen substantial growth and development in the past several years, and we wanted to be a part of the excitement," Crain says.

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    news/travel
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    'Hidden gem' Texas city soars onto 2026 top travel destinations list

    Amber Heckler
    Dec 23, 2025 | 3:57 pm
    Downtown El Paso, Texas
    Photo by Grace Estrada on Unsplash
    El Paso was named one of the "Rising Star Destinations" to book for a vacation in 2026.

    A new 2026 Travel Trends Forecast from vacation rental marketplace HomeToGo has unveiled the top U.S. cities that are on travelers' minds for the next year, and one unsuspecting far West Texas city was included on the list: El Paso.

    El Paso was named one of six most sought-after "Rising Star Destinations" in the Southwest and Mountain West regions. Search trends revealed traveler interest in El Paso skyrocketed 191 percent year-over-year, with vacationers pining after "desert landscapes" and "frontier-style towns with modern Western flair."

    To determine where travelers are planning on booking their 2026 vacations, HomeToGo surveyed 1,000 American adults from November 26-28, 2025 to discover which locales offer "both affordability and under-the-radar appeal." Search interest and price insights were based on observed searches executed via HomeToGo's website from August 1-November 15, 2025, with a check-in date during 2026.

    The reports findings show the vacation accommodations in El Paso cost a median $62.21 per night, earning the city a reputation for being more affordable than Texas' major cities like Dallas or Houston. HomeToGo also said travelers are "increasingly turning to smaller [Southwestern] towns" to find accommodations rather than booking a stay at a large resort.

    Additionally, younger travelers like Gen Zers and Millennials are driving the shift toward these hidden gem destinations after collecting inspiration from social media sites like Instagram and TikTok.

    "Western destinations are seeing a rise in interest, fueled by a broader cultural moment that has placed such locations firmly in the spotlight," the report's author wrote. "In 2025, artists such as Beyoncé and Sabrina Carpenter brought fresh takes on the visual language of country music firmly into the mainstream, with this movement further amplified across social media platforms."

    There's plenty to do in the self-proclaimed "Sun City," such as hiking in Franklin Mountains State Park or Guadalupe Mountains National Park, visiting local museums, and much more.

    Other top "Neo-Western Revival" destinations to visit in 2026 include:

    • Marana, Arizona
    • Cañon City, Colorado
    • Yucca Valley, California
    • Queen Creek, Arizona
    • Bisbee, Arizona
    "According to the survey findings, 76 percent of U.S. travelers plan to go on vacation in 2026, with over a quarter (26 percent) actively booking longer and more extravagant breaks," the report said. "Fifty-seven percent plan to spend more on vacations in comparison to 2025, indicating that the appetite for travel is clearly growing."
    vacationsel pasowest texastravel trendstravel
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