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    Hotel News

    New boutique hotel aimed at hipsters opens in Frisco near The Star

    Teresa Gubbins
    Aug 2, 2019 | 9:53 am
    AC Hotel
    Two new hotels are open at Frisco Station.
    Photo courtesy of Marriott

    Frisco Station, a multi-use corporate campus that wraps around The Star in Frisco, has unveiled two newly opened hotels, with two more on the way.

    The AC Hotel and Residence Inn are two new adjoining hotels by Marriott International that combine two hotels in the same building.

    • AC Hotel has 150 rooms on eight floors.
    • Residence Inn has 150 rooms on seven floors.

    The space also features a 3,000-square-foot ballroom and media salon. A full-service Starbucks will open later this year.

    Residence Inn is designed with the extended stay traveler in mind. Every guest room is a suite with choice of studio or one bedroom options, plus a functional living space. Each suite is complete with fully equipped kitchens, so guests have the control over what they eat and how their food is prepared without ever having to leave the hotel.

    AC Hotel is the sexy boutique hotel, aimed at "creative, well-traveled, and business-minded guests who are constantly on the go." That includes sleek, stylish rooms with smooth wooden textures and soft fabrics; a multi-use lounge; and local art, all designed to bring an "elevated guest experience."

    The first AC Hotel in Texas opened in downtown Dallas in 2017.

    According to the release, the brand focuses on removing "unnecessary aspects of a normal hotel" to create a thoughtful and well-designed space. What would be unnecessary aspects of a normal hotel? Maybe a bed. Maybe a bed gets in the way of thoughtful design.

    The Frisco location is described as embodying Spanish roots and a global mindset, with European-influenced food and beverage, local spirits, craft beer, cocktails, and tapas.

    Marissa Maguire, who serves as general manager for both properties, points out their obvious asset: proximity to Jerry Jones.

    "Our spaces will be located in the heart of Frisco Station and right around the corner from popular local attractions such as The Star and Legacy West, and is a short drive from Downtown Dallas," Maguire says in a statement.

    Marriott is working with NewcrestImage on the hotels. NewcrestImage, which seems to have a space problem in its name, owns and operates 28 hotels, with another 15 under construction or in development, in Cincinnati, New Orleans, and Houston. The company is based in Lewisville.

    NewcrestImage spokesman Rick Crain says that Frisco is happening.

    "The North Texas area, specifically Frisco, has seen substantial growth and development in the past several years, and we wanted to be a part of the excitement," Crain says.

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    Hill Country Eats

    3 new restaurants to try in the Texas Hill Country this spring

    Brianna Caleri
    Brandon Watson
    Feb 5, 2026 | 2:58 pm
    Roxie's exterior
    Photo by Garrett Smith
    Roxie's has made its highly anticipated debut.

    The Texas Hill Country is booming — at least when it comes to restaurants right now. Three notable restaurants opening a few weeks apart have set up shop in historic buildings and are awaiting visitors, likely from all over Texas.

    Whether Dallas travelers are looking to fold these spots in as they're just passing through the region, or they're planning a whole bluebonnet pilgrimage this spring, here's a rundown of three new destination restaurants for a Hill Country to-do list.

    Roxie's — 308 S Main St., Ste. 101, Buda
    At the top of the "highly anticipated" list is Roxie's, a Southern restaurant in Buda by Scott Roberts, current owner of famous barbecue joint The Salt Lick in Driftwood. In fact, the property even made Bon Appetit's 2025 list of "The 8 Must-Visit Restaurants to Try This Fall" — back when it seemed like it'd be open by then.

    It wasn't too late on the draw, opening on January 28, 2026, almost exactly a year after it was announced.

    Roxie's is named after Roberts' grandmother, and the restaurant further ties him to Buda, the town where he went to elementary school. The food on offer — dishes including pimento cheese with crudites and crackers, Hill Country sliders, fried chicken wings, burgers, chili dogs, and Roxie’s famous biscuit — nod to Roxie's home cooking. Appropriately, there's also a family-style dinner that groups can share.

    The building's heritage is almost as interesting as the concept's. Roxie's is located in the Buda Mill & Grain, a farm structure that was renovated into a 27,000-square-foot retail center. Guests at Roxie's may stop by several other stores on the property, totaling a dozen more local businesses. Those including tasting room Water2Wine, home goods shop The Mercantile at Mill + Grain, and the lush Saint Montogren’s Florist.

    ¡Saludos! Cocina + Bar — 388 E. San Antonio St., New Braunfels
    ¡Saludos! Cocina + Bar greeted the bedroom community of New Braunfels on February 2, bringing Mexican cuisine to the historic Dittlinger Roller Mills downtown.

    Brothers Israel Trevino (Las Fontanas in New Braunfels) and Daniel Trevino (Box St. All Day in San Antonio) teamed up with Edward Garcia III and Allen Shy (CRAFThouse and Blind Salamander Cantina in San Marcos) to give the 1887 former flour mill new life.

    The menu is inspired by Mexican street food, with standout dishes including vampiro-style tacos, rajas con crema, and cochinita pibil flautas, fajitas and enchiladas rojas, and a few cross-cultural surprises like a Caesar salad. The spot also has a “dinner” menu that gives diners a little more variety with dishes like a fish of the day, schnitzel, burgers, and vegan tofu skewers. There's a vast dessert menu and a full bar program with premium spirits, beer, and wine.

    Given the Instagram-friendly interiors of Box Street, it’s no surprise that the restaurant is decked to the nines. A dusty terracotta and grass green color scheme is accented by Talavera tiles and contemporary Mexican artwork and accents.

    Old City Hall Restaurant and Bar — 200 N. Seguin Ave., New Braunfels
    New Braunfels’ Old City Hall will soon be back in session, this time for dinner. On February 17, the team behind some of the city’s most popular eateries will open Old City Hall Restaurant and Bar inside a landmark former municipal building.

    The project comes from Wiggins Hospitality Group, the local team behind Hill Country hot spots like McAdoo's Seafood Company and La Cosecha Mexican Table. The company has been hard at work transforming the nearly century-old building into a dining destination. Previously, the site has served as New Braunfels Police Department headquarters, a World War II medic training site, a museum archive, and, most recently, city hall itself.

    The menu features refined takes on classic American fare. Menu highlights include Texas beef or tuna tartare, spicy vodka rigatoni, peppercorn filet mignon, and The Mayor’s Cheeseburger — double beef patties sandwiched with American cheese, house pickles, caramelized onion, and a béarnaise aïoli.

    The cocktail program is equally timeless. Guests can sip on ice-cold martinis (both traditional and newfangled), negronis, frozen gin and tonics, and originals like the Beretta with Still Austin cask-strength Bourbon or a margarita with egg white foam.

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