A groovy new airline flying nonstop to Iceland is coming to Dallas Fort Worth (DFW) International Airport in 2018. The catchy WOW air will offer non-stop access to Reykjavik, Iceland, with flights going out three times per week on a seasonal basis. WOW air will be the 16th international carrier to serve DFW International Airport.

DFW Airport CEO Sean Donohue says in a release that the airport is pleased to offer another nonstop trans-Atlantic destination, but especially Iceland. "Reykjavik is a popular tourist destination, a growing market for international business and a convenient connecting point to continental Europe," he says.

WOW air, which is very challenging for those who like traditional company names with initial caps, serves 38 destinations across Europe, North America, and Asia. Their goal is to provide the cheapest flights to and from Iceland and across the Atlantic.

It describes itself as a "happy low-fare, long-haul airline based in Iceland." How often do you see airlines describe themselves as "happy?" It also has the greatest signature plum-magenta color, splashed on the planes' exteriors and the flight attendants' uniforms.

WOW air was founded by entrepreneur Skúli Mogensen, whose background is largely in technology and telecoms in Iceland, Europe, and North America. He sits on the board of many tech companies in North America and Europe and was selected Business Man of the Year in Iceland in 2011 and 2016.

"WOW air is thrilled to bring our low-fare, transatlantic flight service to Dallas Fort Worth in May 2018," Mogensen says. "Dallas Fort Worth is a world-class region and we can't wait to give European travelers the opportunity to experience all that Texas has to offer."

WOW air has grown rapidly since its inaugural flight in 2012. The airline carried over 400,000 guests in 2013 and was the most punctual airline in Iceland that year. It is estimated that WOW air's annual passenger capacity will grow from approximately 1.6 million in 2016 to over 3 million in 2017.

The Icelandic low-cost airline stays true to its name by offering select flights to certain European destinations. If you live in St. Louis, Boston, Washington, D.C., Pittsburgh, San Francisco, or Chicago, you already know that you can visit cities such as Reykjavik, Brussels, and Warsaw for $99.99. Now Dallas-Fort Worth will be able to join that pack.

The airline is no frills. That means no free food, beverages, or entertainment; you can bring your own or buy them on the flight for an additional price.

For airplane buffs, WOW operates a fleet of Airbus planes, and will operate the Airbus A321, the largest member of the Airbus A320 family, for DFW flights.

WOW air service will begin on May 24, 2018 between Reykjavik Keflavik International Airport (KEF) and DFW, with the schedule as follows:

KDF to DFW:
Departs KEF at 9:30 pm Monday, Wednesdays, and Fridays
Arrives DFW at 12:45am Tuesdays, Thursdays, and Saturdays

DFW to KEF:
Departs DFW at 4:10 pm Tuesdays, Thursdays, and Saturdays
Arrives KEF at 4:45 am Wednesdays, Fridays, and Sundays

The new route will open up more travel choices for DFW customers via the WOW air hub in Reykjavik, which serves 22 destinations in Europe and the Middle East. That includes Dublin, Ireland, which is already anticipating travel to Texas.