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    Hotel News

    Hall Group to open new hotel in mixed-use re-do of Frisco office park

    Teresa Gubbins
    Mar 24, 2023 | 1:04 pm
    Hall Park Hotel, Autograph Collection

    Hall Park Hotel, Autograph Collection

    Marriott

    Frisco is getting a new hotel at one of the city's pioneering office developments: Called the Hall Park Hotel, Autograph Collection, it'll open at Hall Park, and will be part of the Autograph Collection Hotels – Marriott Bonvoy collection.

    According to a release, construction is anticipated to be complete in late 2023, with an opening set for spring 2024.

    The hotel is part of the first phase of a $7 billion new masterplan to shift Hall Park from an office focus into a live-work-play community. It'll be owned by Dallas-based Hall Group, and operated by Coury Hospitality.

    Autograph Collection Hotels – Marriott Bonvoy is known for its diverse independent hotels that champion individuality.

    Hall Park Hotel will feature:

    • world-class contemporary art
    • outdoor pool
    • 4,000 square-foot ballroom
    • state-of-the-art fitness center
    • chef-driven restaurant and lounge
    • expansive patio

    There will be 224 guest rooms and 60 well-appointed suites, supporting both short term and longer stays, with a focus on business travelers, events, meetings, regional “staycationers,” and tourists visiting Toyota Stadium, The Star in Frisco, regional youth sports tournaments, the upcoming PGA of America complex, and Universal Studios Park.

    This makes the second hotel for Hall Group, the first being the Hall Arts Hotel which opened in the Dallas Arts District in 2019; and the fifth Autograph Hotel in the DFW area (others include the Adolphus in downtown Dallas, Hotel Vin in Grapevine, the Sinclair in Fort Worth, and Hotel Drover in Fort Worth).

    Coury Hospitality is based in Las Colinas, with a portfolio of more than 30 hotels and restaurants, including 10 hotels in the Autograph Collection.

    “Our partnership with Autograph Collection Hotels provides the opportunity to deliver a one-of-a-kind property to the residents and visitors of Frisco that will include a museum-quality art collection and world-class food and wine offerings,” says Hall Group chairman and CEO Craig Hall. “Framed by views of the art-filled Kaleidoscope Park, which is currently underway, hotel guests will be able to experience Frisco not only as a business and sports hub but also as an emerging arts and culture destination.”

    Other new developments at Hall Park include The Monarch, a 19-story, luxury apartment tower expected to open in the fourth quarter. It'll have 214 units with 29 floorplans, including eight penthouse units with oversized balconies and high-end appliances and finishes, spa-inspired master baths and park views.

    Amenities include a club room with kitchen, pool, fitness center, outdoor grilling areas, yoga and meditation space, bike storage, pet washing area, and meeting space.

    The base of the residential tower will hold a 10,000-square-foot eatery, slated to open in 2024, with a diverse selection of 10 unique, chef-driven restaurants.

    They're also building The Tower at Hall Park, a 16-story office tower that shares a podium with the hotel and will boast multiple terraces on every suite level, outdoor amenity space, and direct park access. That tower will also include 10,000 square feet of ground-level retail and restaurant space facing Kaleidoscope Park. It's also forecast to open in the fourth quarter of 2023.

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    'Hidden gem' Texas city soars onto 2026 top travel destinations list

    Amber Heckler
    Dec 23, 2025 | 3:57 pm
    Downtown El Paso, Texas
    Photo by Grace Estrada on Unsplash
    El Paso was named one of the "Rising Star Destinations" to book for a vacation in 2026.

    A new 2026 Travel Trends Forecast from vacation rental marketplace HomeToGo has unveiled the top U.S. cities that are on travelers' minds for the next year, and one unsuspecting far West Texas city was included on the list: El Paso.

    El Paso was named one of six most sought-after "Rising Star Destinations" in the Southwest and Mountain West regions. Search trends revealed traveler interest in El Paso skyrocketed 191 percent year-over-year, with vacationers pining after "desert landscapes" and "frontier-style towns with modern Western flair."

    To determine where travelers are planning on booking their 2026 vacations, HomeToGo surveyed 1,000 American adults from November 26-28, 2025 to discover which locales offer "both affordability and under-the-radar appeal." Search interest and price insights were based on observed searches executed via HomeToGo's website from August 1-November 15, 2025, with a check-in date during 2026.

    The reports findings show the vacation accommodations in El Paso cost a median $62.21 per night, earning the city a reputation for being more affordable than Texas' major cities like Dallas or Houston. HomeToGo also said travelers are "increasingly turning to smaller [Southwestern] towns" to find accommodations rather than booking a stay at a large resort.

    Additionally, younger travelers like Gen Zers and Millennials are driving the shift toward these hidden gem destinations after collecting inspiration from social media sites like Instagram and TikTok.

    "Western destinations are seeing a rise in interest, fueled by a broader cultural moment that has placed such locations firmly in the spotlight," the report's author wrote. "In 2025, artists such as Beyoncé and Sabrina Carpenter brought fresh takes on the visual language of country music firmly into the mainstream, with this movement further amplified across social media platforms."

    There's plenty to do in the self-proclaimed "Sun City," such as hiking in Franklin Mountains State Park or Guadalupe Mountains National Park, visiting local museums, and much more.

    Other top "Neo-Western Revival" destinations to visit in 2026 include:

    • Marana, Arizona
    • Cañon City, Colorado
    • Yucca Valley, California
    • Queen Creek, Arizona
    • Bisbee, Arizona
    "According to the survey findings, 76 percent of U.S. travelers plan to go on vacation in 2026, with over a quarter (26 percent) actively booking longer and more extravagant breaks," the report said. "Fifty-seven percent plan to spend more on vacations in comparison to 2025, indicating that the appetite for travel is clearly growing."
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