Hall Group to open new hotel in mixed-use re-do of Frisco office park

Frisco is getting a new hotel at one of the city's pioneering office developments: Called the Hall Park Hotel, Autograph Collection, it'll open at Hall Park, and will be part of the Autograph Collection Hotels – Marriott Bonvoy collection.

According to a release, construction is anticipated to be complete in late 2023, with an opening set for spring 2024.

The hotel is part of the first phase of a $7 billion new masterplan to shift Hall Park from an office focus into a live-work-play community. It'll be owned by Dallas-based Hall Group, and operated by Coury Hospitality.

Autograph Collection Hotels – Marriott Bonvoy is known for its diverse independent hotels that champion individuality.

Hall Park Hotel will feature:

• world-class contemporary art
• outdoor pool
• 4,000 square-foot ballroom
• state-of-the-art fitness center
• chef-driven restaurant and lounge
• expansive patio

There will be 224 guest rooms and 60 well-appointed suites, supporting both short term and longer stays, with a focus on business travelers, events, meetings, regional “staycationers,” and tourists visiting Toyota Stadium, The Star in Frisco, regional youth sports tournaments, the upcoming PGA of America complex, and Universal Studios Park.

This makes the second hotel for Hall Group, the first being the Hall Arts Hotel which opened in the Dallas Arts District in 2019; and the fifth Autograph Hotel in the DFW area (others include the Adolphus in downtown Dallas, Hotel Vin in Grapevine, the Sinclair in Fort Worth, and Hotel Drover in Fort Worth).

Coury Hospitality is based in Las Colinas, with a portfolio of more than 30 hotels and restaurants, including 10 hotels in the Autograph Collection.

“Our partnership with Autograph Collection Hotels provides the opportunity to deliver a one-of-a-kind property to the residents and visitors of Frisco that will include a museum-quality art collection and world-class food and wine offerings,” says Hall Group chairman and CEO Craig Hall. “Framed by views of the art-filled Kaleidoscope Park, which is currently underway, hotel guests will be able to experience Frisco not only as a business and sports hub but also as an emerging arts and culture destination.”

Other new developments at Hall Park include The Monarch, a 19-story, luxury apartment tower expected to open in the fourth quarter. It'll have 214 units with 29 floorplans, including eight penthouse units with oversized balconies and high-end appliances and finishes, spa-inspired master baths and park views.

Amenities include a club room with kitchen, pool, fitness center, outdoor grilling areas, yoga and meditation space, bike storage, pet washing area, and meeting space.

The base of the residential tower will hold a 10,000-square-foot eatery, slated to open in 2024, with a diverse selection of 10 unique, chef-driven restaurants.

They're also building The Tower at Hall Park, a 16-story office tower that shares a podium with the hotel and will boast multiple terraces on every suite level, outdoor amenity space, and direct park access. That tower will also include 10,000 square feet of ground-level retail and restaurant space facing Kaleidoscope Park. It's also forecast to open in the fourth quarter of 2023.