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Hole in One

You can now book your getaway at the new $520 million Omni PGA Frisco Resort

CultureMap Create
Mar 10, 2023 | 4:26 pm

Get your clubs ready: The $520 million new Omni PGA Frisco Resort is now accepting reservations for May 2023 and beyond.

This eagerly anticipated new hotel isn't just for golfers though — it's a complete getaway destination with its own entertainment district, full-service spa and salon, four swimming pools, 500 guest rooms and suites, 10 private ranch houses, and 13 unique dining options.

Here's everything that guests can expect:

Swing time
The resort boasts two 18-hole championship golf courses, collectively known as Fields Ranch. Fields Ranch East was designed by Gil Hanse, and Fields Ranch West by Beau Welling.

Registered guests can book tee times 120 days in advance of their stay to play Fields Ranch, which will be home to 26 major championships starting in May and continuing through 2034. Local residents will also be able to book in late April.

Part of the excitement around PGA Frisco is that you don’t have to be a resort guest to enjoy all the happenings. Anyone can take advantage of The Swing, a lighted 10-hole, par-3 short course; The Dance Floor, a two-acre putting course and entertainment area; the first Lounge by Topgolf; PGA Coaching Center for a high-tech, data-driven club-fitting and instruction experience; Fields Ranch Practice Facility; and a variety of retail and dining concepts throughout the mixed-use development.

Oasis of wellness
Omni’s signature full-service salon and spa, Mokara Spa, boasts 20 private treatment rooms.

Guests can also refuel at Green Cactus Cafe, relax at the spa pool with private cabanas, and recharge at the fitness center and walking trails.

Mouthwatering meals
From grab-and-go to a signature steakhouse, the eatery options at PGA Frisco are sure to please any palate.

Unwind after a day of golf with classic American fare at Ryder Cup Grille or socialize with friends and colleagues over a round of happy hour drinks at the indoor-outdoor Ice House.

Get pumped for the day with Toast & Tee Coffee Collective, choose from an array of in-room and private dining experiences, or indulge in a sweet treat at Margaret's Cones & Cups.

Rest your head
The resort is debuting 500 luxurious guest rooms and suites, with rates starting at $403 per night.

Those seeking a truly luxurious retreat can book one of the 10 four-bedroom private Ranch Houses, each with panoramic golf course views, upgraded amenities, and a 24/7 Experience Concierge for an added VIP service experience.

“Omni PGA Frisco Resort is an ambitious new resort concept for the state of Texas and in one of the nation’s fastest growing cities,” says Jeff Smith, vice president and managing director for Omni PGA Frisco Resort. “The sprawling complex will be a leading destination for entertainment, dining, shopping, wellness, and golf-driven experiences that will be unparalleled for those who are advanced players, new to the game, and everything in between.”

To celebrate the launch of room bookings, guests who book between now and March 31, 2023, for stays from May 2-December 31, 2023, can enjoy up to a $200 resort credit through the Endless Experiences package.

To book and learn more about the new Omni PGA Frisco Resort, visit OmniPGAFriscoResort.com or connect on Facebook and Instagram.


Omni PGA Frisco Resort

Rendering courtesy of Omni

Trick Rider is the resort's signature steakhouse.

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Shopping for a cause

Dallas nonprofit Bonton Farms spreads its wings with 2 DFW Airport stores

Stephanie Allmon Merry
Sep 4, 2026 | 2:39 pm
Bonton Farms DFW Airport
DFW Airport
Bonton Farms stand at DFW Airport

South Dallas nonprofit Bonton Farms is going international without straying too far from home. The organization is debuting two storefronts at Dallas Fort Worth International Airport: one that just opened and another coming this fall.

The larger Bonton Farms marketplace, a 2,895-square-foot space in Terminal A, quietly opened in mid-August.

A second, smaller 551-square-foot newsstand near the A-Pier will open in October, when the airport's A-Pier expansion is scheduled to open, a spokesperson says. (Exact date is still TBA.)

The shops are called, simply, "Bonton Farms" and are operated by Marshall Retail Group, a subsidiary of WHSmith North America, which is partnering with Bonton Farms on the airport concept.

According to a release, both stores will sell Bonton Farms products such as locally made honey, handmade jam, and goat-milk soap, along with apparel, merchandise, and products made by "Bontonpreneurs," the local entrepreneurs supported through the nonprofit's business-development programs.

Bonton Farms Bonton Farms' goods are now sold at DFW Airport Terminal A. Photo courtesy of Bonton Farms

The stores will also offer fresh grab-and-go food, including sandwiches, wraps, salads and sweet treats, as well as travel essentials and souvenirs and gifts.

The airport project was first announced in 2024 as a partnership between Bonton Farms, WHSmith, and DFW Airport. The plan called for Bonton Farms products to be sold alongside goods from other North Texas businesses, including Fort Worth's Sons Coffee, Lettuce Cook, and Pearl Honey Spreads.

Bonton Farms began in the Bonton neighborhood with a small beekeeping operation and has grown into a nonprofit farm, market and community hub. Its operations now include two farm sites, a coffeehouse, farmers market, preservatory and farm-to-table Market/Café, along with programs focused on workforce development, education, health and wellness, economic opportunity and access to fresh food.

"This opening represents an exciting milestone for Bonton Farms and the community we serve," says Mark Jones, President & CEO of Bonton Farms, in the release. "For the first time, our products and our story will reach travelers from around the world. Through this partnership with WHSmith North America, we're creating new opportunities to share the mission of Bonton Farms while generating additional support for programs that help our neighbors thrive."

The airport shops are designed to introduce Bonton Farms to travelers who may not otherwise encounter the organization or its products.

"This store isn't just retail space, it's a front door to our mission," says Kendra Charisse Smith, Director of Operations at Bonton Farms, who oversaw execution of the partnership. "From sourcing and packaging our products to meet the demands of a whole new scale of distribution, every step was about making sure Bonton Farms shows up authentically in one of the busiest airports in the world. This launch reflects the same care and intentionality we put into everything we do in South Dallas.”

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