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    Hole in One

    You can now book your getaway at the new $520 million Omni PGA Frisco Resort

    CultureMap Create
    Mar 10, 2023 | 4:26 pm

    Get your clubs ready: The $520 million new Omni PGA Frisco Resort is now accepting reservations for May 2023 and beyond.

    This eagerly anticipated new hotel isn't just for golfers though — it's a complete getaway destination with its own entertainment district, full-service spa and salon, four swimming pools, 500 guest rooms and suites, 10 private ranch houses, and 13 unique dining options.

    Here's everything that guests can expect:

    Swing time
    The resort boasts two 18-hole championship golf courses, collectively known as Fields Ranch. Fields Ranch East was designed by Gil Hanse, and Fields Ranch West by Beau Welling.

    Registered guests can book tee times 120 days in advance of their stay to play Fields Ranch, which will be home to 26 major championships starting in May and continuing through 2034. Local residents will also be able to book in late April.

    Part of the excitement around PGA Frisco is that you don’t have to be a resort guest to enjoy all the happenings. Anyone can take advantage of The Swing, a lighted 10-hole, par-3 short course; The Dance Floor, a two-acre putting course and entertainment area; the first Lounge by Topgolf; PGA Coaching Center for a high-tech, data-driven club-fitting and instruction experience; Fields Ranch Practice Facility; and a variety of retail and dining concepts throughout the mixed-use development.

    Oasis of wellness
    Omni’s signature full-service salon and spa, Mokara Spa, boasts 20 private treatment rooms.

    Guests can also refuel at Green Cactus Cafe, relax at the spa pool with private cabanas, and recharge at the fitness center and walking trails.

    Mouthwatering meals
    From grab-and-go to a signature steakhouse, the eatery options at PGA Frisco are sure to please any palate.

    Unwind after a day of golf with classic American fare at Ryder Cup Grille or socialize with friends and colleagues over a round of happy hour drinks at the indoor-outdoor Ice House.

    Get pumped for the day with Toast & Tee Coffee Collective, choose from an array of in-room and private dining experiences, or indulge in a sweet treat at Margaret's Cones & Cups.

    Rest your head
    The resort is debuting 500 luxurious guest rooms and suites, with rates starting at $403 per night.

    Those seeking a truly luxurious retreat can book one of the 10 four-bedroom private Ranch Houses, each with panoramic golf course views, upgraded amenities, and a 24/7 Experience Concierge for an added VIP service experience.

    “Omni PGA Frisco Resort is an ambitious new resort concept for the state of Texas and in one of the nation’s fastest growing cities,” says Jeff Smith, vice president and managing director for Omni PGA Frisco Resort. “The sprawling complex will be a leading destination for entertainment, dining, shopping, wellness, and golf-driven experiences that will be unparalleled for those who are advanced players, new to the game, and everything in between.”

    To celebrate the launch of room bookings, guests who book between now and March 31, 2023, for stays from May 2-December 31, 2023, can enjoy up to a $200 resort credit through the Endless Experiences package.

    To book and learn more about the new Omni PGA Frisco Resort, visit OmniPGAFriscoResort.com or connect on Facebook and Instagram.


    Omni PGA Frisco Resort

    Rendering courtesy of Omni

    There are 500 guest rooms and suites, plus 10 Ranch Houses.

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    Photo by Chase Daniel
    Rooms at 1 Hotel Austin settle in simple and natural design.

    A luxury hotel chain is checking into Austin, adding the Texas capital to a cohort of a dozen North American cities. Called 1 Hotel Austin, the 252-room stay is designed to blend with nature and tap into sustainable hospitality in the new Waterline building — the tallest tower in Texas. Reservations are open now for the hotel, opening in August.

    A press release explains that 1 Hotel Austin looks at its surroundings where Waller Creek and Lady Bird Lake meet "through a contemporary, biophilic lens." Designers used natural materials, textures, and transitions from inside to outside — like balconies and terraces with plants, or floor-to-ceiling windows — to create a feeling of connecting with the natural world.

    Foodies may already know that a highly regarded restaurant from Denver is moving in as the hotel's signature restaurant. Called Alteño Austin, the concept by Chef Johnny Curiel shows off cuisine from the Highlands of Jalisco, where he has a family connection.

    Alte\u00f1o Austin Alteño currently only has one location — the original — in Denver, Colorado, and one more on the way in Charleston, South Carolina.Rending courtesy of 1 Hotels

    “There’s a respect for tradition in the way [Chef Curiel] cooks, but also a willingness to reinterpret it, and that balance is what makes his food so compelling," said Nicholas Demasi, senior vice president of food and beverage at Starwood Hotels, in the release.

    There will also be two other food and beverage concepts: Watr, a "Japanese-leaning" rooftop restaurant and lounge designed to entertain guests from day to night, and Neighbors, a café and wine bar that can be accessed from the lobby and the street for coffee, juice, small plates, draft cocktails, and more, depending on the time of day.

    1 Hotel Austin rooftoop Watr This rooftop restaurant will serve a Japanese-inspired menu.Rending courtesy of 1 Hotels

    Focusing more on the amenities than the rooms, which include 60 luxury suites, the release draws attention to the building's proximity to the Rainey Street District and downtown, making both day and night activities easily accessible. Guests also have a direct connection to the more outdoorsy portion of town via the Ann and Roy Butler Hike-and-Bike Trail around the lake.

    Wellness amenities include a run club, sound baths, a 2,000-square-foot fitness center, and a yoga studio. Bamford Wellness Spa will operate a space offering retail and treatments, including couples' experiences. The spa claims inspiration through Hill Country bathhouses, placing a premium on simplicity and restoration.

    1 Hotel Austin guest bath This guest bath is spa-like with a dramatic view.Photo by Chase Daniel

    The hotel is working on its LEED Gold certification, which would verify that the property has earned certain credits in materials, energy, waste management, and more. Gold is the second highest certification. Sustainability initiatives at the hotel will include adopting waste reduction practices for hosted events, supplying reusable in-room glassware, and introducing travelers to the 1 Less Thing program, which encourages them to leave behind a piece of gently used clothing to donate to a local organization.

    “I’ve long admired Austin for its creative energy and entrepreneurial spirit,” says Barry Sternlicht, founder of 1 Hotels and chairman of Starwood Hotels. “It’s a place where innovation thrives alongside a deep respect for the environment and community. Even as the city continues to grow and evolve, it has managed to balance progress with preservation."

    1 Hotels Austin entrance The dramatic entrance exemplifies the transitional design from inside the building to nature outside.Rending courtesy of 1 Hotels

    1 Hotel Austin is located at 96 Red River St., Austin. Reservations are open now at 1hotels.com. Available August room rates are currently discounted and start at $377.

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