NorthPark News

Microsoft plans posh new retail store at NorthPark Center

Microsoft plans posh new retail store at NorthPark Center

Microsoft store
Microsoft stores look and operate much like that of their competitor, Apple. Courtesy photo

Following the lead of its arch rival Apple, Microsoft has revealed plans to open a new retail store in one of Dallas' most upscale settings: NorthPark Center. The store will be located on the first floor between Nordstrom and Macy's; no opening date has been set.

The NorthPark location will be over 5,000 square feet and employ about 45 people. It will be the fifth Microsoft store in Texas.

The announcement comes as Microsoft continues to expanding its retail presence. The company opened its first retail store in 2009 in Scottsdale, Arizona. There are currently 83 U.S. stores.

Microsoft has designed its stores to mimic Apple's. Open display tables feature fully functioning products. There's even an "Answer Desk," a less-dressed up version of Apple's so-called "Genius Bar."

Microsoft will offer a variety of products and software in-store at NorthPark, including Windows 8.1 PCs, tablets, Windows Phones, Xbox One and Microsoft Office 365.