Whether you’re sporting new hardware on your ring finger or you've just been binge-watching Say Yes To The Dress, a new wedding dress shop in Uptown will have you dreaming big with its unique selection.
Lovely Bride on Routh Street carries 150 dresses from lesser known (but still gorgeous) designers for brides wanting a more boutique shopping experience — and an uncommon gown. Each of Lovely Bride’s 12 nationwide locations, including Houston, offers different designers and gowns.
“A lot of our designers have been with Lovely since the beginning,” owner Tory Moore says. “But we are always on the lookout for new lines that match our aesthetic. We picked up three new designers at our last market.”
New designers such as Kate McDonald, Chosen by One Day, and Savannah Miller, and tried-and-true designers such as Carol Hannah and Leanne Marshall, serve a wide range of brides. Book 90-minute shopping appointments online or over the phone. Lovely Bride’s four dressing rooms can accommodate small or large parties, depending on the size of the bride’s entourage.
“Lovely is known for its laid-back atmosphere,” Moore says. “We feel like we are hanging out with our girls instead of working [with brides]. It makes all the difference for our brides to not only have a knowledgeable stylist, but a trustworthy one.”
Boho brides will find flared sleeves and gowns that look perfect with flower crowns. Off the shoulder lace and flowing trains will please romantic brides. The fiercest of brides might even find a jumpsuit. Veils, belts, and other accessories to tie ensembles together can be purchased during your gown appointment, or brides can make a separate accessorizing appointment.