Well-Made Menswear

Designer menswear store offers bros beers while they shop

Designer menswear store offers bros beers while they shop

Bonobos, dallas, guideshop
Bonobo's newest guideshop is personalizing the brands online experience by offering a place to try on clothes and discuss looks and preferences with your guide. Photo courtesy of Bonobos
Bonobos, dallas, guideshop
Bonobos guideshop is the newest addition to the Henderson Avenue collection of cool shops. Photo courtesy of Bonobos
bonobos, guideshop, dallas
The Bonobos shop is located directly across from Milk & Honey and soon-to-be Houndstooth Coffee. Photo courtesy of Bonobos
Bonobos, dallas, guideshop
The shop houses one item in each color and style, allowing clients to visualize the item before committing to an online purchase. Photo courtesy of Bonobos
Bonobos, dallas, guideshop
Clients can drink a beer while chatting with their personal shopper also known as a guide. Photo courtesy of Bonobos
Bonobos, dallas, guideshop
The comfy, laid back atmosphere is perfect for men who want to look nice but avoid malls and crowded shopping centers at all cost. Photo courtesy of Bonobos
Bonobos, dallas, guideshop
This new Bonobos shop even has a back patio area for groups to chill and drink brews while their buds pick out clothes one at a time. Photo courtesy of Bonobos
Bonobos, dallas, guideshop
Bonobos, dallas, guideshop
bonobos, guideshop, dallas
Bonobos, dallas, guideshop
Bonobos, dallas, guideshop
Bonobos, dallas, guideshop
Bonobos, dallas, guideshop

Riding the waves of its cult-like following, Bonobos has placed its newest shop in Dallas. Don't drive too fast on Henderson Avenue or you will miss it. The new store, like the brand itself, doesn't beg for attention. It has a cool, laid-back confidence akin to the men who wear its clothes. And starting Friday, Dallas men can get in on the action.

Located at 1901 N. Henderson Avenue, the guideshop marks Bonobos' second Texas address; the first is in Austin. To give the Dallas location an artsy, personalized touch, Bonobos commissioned New York-based artist Kiji McCafferty (aka Mr. Kiji) to paint a mural that adds a geometric, funky floral pop to the side of the building. The owners plan to update the space annually with work from local and national artists.

"Dallas is a city where men take their style quietly but seriously," says CEO and founder Andy Dunn. "It is also a city where the Bonobos focus on fit is particularly resonating as we move from a looser/relaxed to a trimmer/slimmer fitting era in menswear."

The company, made famous for chinos, started out in 2007 as an internet-only concept. In 2012, Dunn signed on with Nordstrom to open Bonobos brand shops; they're also sold at some Belk's, including the one in Dallas.

But the shop on Henderson has a special feature: Shoppers can kick back and enjoy a beer while their guide does all of the work.

The concept of Bonobos differs from traditional retail stores, in that customers don't actually walk away with any clothes. Instead, Bonobos carries only one size and color of every item. The full line includes chinos, suits, dress shirts, beachwear, jeans and belts.

Customers make an appointment to get measured and determine what style they like, from options such as slim and boot cut. The store never books more than six customers at one time. They can try on clothes in their size, then place their order. The clothes are delivered in a day or two.

Dunn, who started the company because he was sick of ill fitting pants, says he hopes he's found the right fit in Dallas as well. The store features a number of neat touches including a pebble-strewn enclosed patio in back and an amusing motel-style sign in front. 

"We are excited about what's happening on Henderson Avenue and hear the pizza at Louie's is killer too," he says.