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    Unbranded Explained

    Unbranded co-founders explain how bromance begot innovation in Deep Ellum

    Jennifer Chininis
    Nov 24, 2014 | 5:11 pm
    Unbranded signage in Deep Ellumplay icon
    Unbranded is hosting a Shop Small Holiday Market on November 28, with co-presenter The Citizenry.
    Unbranded/Facebook

    Dallas menswear entrepreneurs Matt Alexander (Need) and Bryan DeLuca (Foot Cardigan) are a few weeks into Unbranded, their Deep Ellum pop-up experiment in which they’re offering free rent — for a week at a time — to local creative types through the end of the year. Think artists and photographers, clothing and jewelry designers, and builders and craftsmen.

    We grabbed a video camera and visited with them during round three, when exhibitors such as Flower Child Plants, R2 Finds and Designs, and Season Two gave the space a homey vibe. While there — in addition to holding it together while Alexander and DeLuca cracked jokes, a typical side effect of their current bromance — we also chatted with Lily Smith-Kirkley of Lilco Letterpress.

    Smith-Kirkley, who makes darling prints, cards and tea towels from her workshop in Oak Cliff, also is one of the vendors at the upcoming Shop Small Holiday Market, which not only honors Small Business Saturday but also Unbranded’s vision of giving a platform to local brands. It is presented in partnership with another local startup, The Citizenry.

    The holiday market runs 11 am-6 pm on November 29. So even though Unbranded is closed this week for the Thanksgiving holiday, folks can see what it’s all about on Saturday, when they can explore more than 15 shops-within-a-shop, drink beer from Community or coffee from Tweed, and indulge in fare from Easy Sliders or Oak Cliff Creperie.

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    Farewell Unbranded

    Deep Ellum revelers raise final glass to pop-up shop experiment

    Jennifer Chininis
    Dec 18, 2014 | 5:01 pm
    Deep Ellum revelers raise final glass to pop-up shop experiment
    Photo by Andrew Arceri
    Luke Shapiro, Kristy Blackmon, Ryan Plesko

    What: Unbranded final happy hour

    Where:Unbranded

    The 411: Friends and fans of Unbranded gathered for one last happy hour at the Deep Ellum pop-up shop, where menswear brands such as Edo Popken, Wrong Side, Vincent Love and Boston’s Ministry of Supply are selling their goods — alongside presenters Need and Foot Cardigan — until December 20. Attendees reminisced about the last several weeks, during which Unbranded has offered free rent to a rotating assortment of emerging brands, as well photographers and artists, including Darek Sanchez, whose paintings are hanging on the walls through Saturday. Not only did this little shindig provide shelter from the rain, but it also gave revelers an opportunity to pick up some almost-last-minute Christmas gifts.

    Among the sponsors of this little experiment are Tweed, which provided coffee through the duration, as well as MailChimp, SoftLayer, Vela Keller PC, Reel FX and Common Desk. CultureMap is the media sponsor.

    Who: Matt Alexander, Laura and Bryan DeLuca, Fred Jones, Luke Shapiro, Kristy Blackmon, Ryan Plesko, April Allen, Imran Sheikh, Paul Morrison, Kelsey Powell, Jocelyn Keyser and Lewis Perez.

    Luke Shapiro, Kristy Blackmon, Ryan Plesko

    Luke Shapiro, Kristy Blackmon, Ryan Plesko at Unbranded final happy hour
      
    Photo by Andrew Arceri
    Luke Shapiro, Kristy Blackmon, Ryan Plesko
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