Deep Ellum News

Novel apartment complex preps for opening on south edge of Deep Ellum

It replaces what used to be a low-slung single-story tan brick industrial building.

Photo courtesy of Novel

Coming off the completion of Novel Bishop Arts, developer Crescent Communities is now leasing Novel Deep Ellum, a new 7-story living and entertainment complex at 2900 Canton St. near Malcolm X Boulevard.

The new building replaces a block-long one-story industrial building, and will be home to 231 one- and two-bedroom rental apartments ranging from $1,405 to $3,624 a month. The original opening was slated for November or December of 2019, although a spokesperson says that date may be moved to early 2020.

Novel Deep Ellum will feature art by local artists, ground-floor food and beverage options, and a rooftop pool and lounge.

It joins a host of new and coming soon rental options in booming Deep Ellum, but what sets them apart is their community-based approach to development.

For Novel Bishop Arts, located at Davis Street and Zang Boulevard, Crescent Communities leaders met with North Oak Cliff residents to solicit their feedback and give them an inside track to what was coming to their neighborhood. With 302 units, two dog parks, killer amenities, and well-designed community spaces, Novel Bishop Arts is 90 percent leased.

"After working with the dynamic Bishop Arts community, we are excited to continue our expansion in Dallas," says Peter Petricca, Managing Director at Crescent Communities. "Deep Ellum is a unique neighborhood full of art, music, energy, food and entertainment, and I believe Novel Deep Ellum embodies all these things to be the residential heart of the area."

The North Carolina-based developer has a series of Novel communities all over, including Dallas, Houston, Atlanta, Charlotte, Tampa, Orlando, D.C., and more in the works in Denver, Phoenix, and Nashville. The concept of Novel is about finding the character of the neighborhood and then building the property around it.

In Charlotte’s hip NoDa neighborhood, you’ll find stylized art of Davie Bowie and Prince in its community spaces, as opposed to glittering contemporary chandeliers and elegant gold fixtures in Charlotte’s Novel Stonewall Station community. At D.C. South Capitol, there’s a midcentury vibe with bright brass accents versus Tampa’s Riverwalk, which features a more tropical look with wood, wicker, and bright colors.

Novel Deep Ellum will have an edgy vibe to match the neighborhood. According to its leasing page, "you can immerse yourself in a place that celebrates the daily adventure, delights in the unconventional and doesn’t shy away from making a statement every now and then. Because around here, we're just like you — Perfectly Off Center."

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A version of this story originally appeared on CandysDirt.com.

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Million-dollar homes

Multi-million-dollar gated home community The Preserve rises in Frisco

Preserve

A palace on the prairie of The Preserve in Frisco

Construction has begun on a multi-million-dollar custom home community in Frisco. Called The Preserve, it's situated among PGA Frisco’s championship golf courses and near the Omni PGA Frisco Resort, with multiple phases that will roll out over the next few years.

The Preserve is part of Fields, a 2,500-acre development in North Frisco off the Dallas North Tollway. Fields is co-developed and owned in partnership with The Karahan Companies, Hunt Realty Investments alongside investors Chief Partners and Cross Tie Capital.

The development will feature retail, dining, entertainment, hotels, corporate offices, native Texas plants, flowers, trees, and 250 acres of park space. It's designed by the same team responsible for Plano’s Legacy West, led by Fehmi Karahan.

Phase 1 of The Preserve will feature 233 homes crafted by 10 North Texas luxury homebuilders: Alford Homes, Coats Homes, and Starside Builders have all begun home construction. The other seven are The Preserve Bella Custom Homes, Endurance Homes, Faulkner Perrin Custom Homes, Hawkins-Welwood Homes, Shaddock Custom Builders & Developers, Sharif & Munir Custom Homes, and Ventura Custom Homes, for whom construction will start soon.

The Preserve Frisco The Preserve in Frisco, soon to be covered with homes.The Preserve

Lot sizes range from 6,800 square feet to more than an acre. Home design options will incorporate high ceilings, open floor plans, glass walls, and seamless transitions between indoor and outdoor such as patios, infinity pools, and landscaped exteriors.

The surrounding area will have more than 2,000 new trees plus views delivered via design elements such as floor-to-ceiling windows and expansive outdoor living areas.

Many of the homes will address sustainability, health, and wellness with green architecture, energy efficiency, water conservation, and recycled building materials.

It will combine the privacy of a gated community with resort-style living, featuring amenities such as the PGA golf courses, 20+ miles of hike and bike trails, and the exclusive Brookside Club with an expansive swimming pool, state-of-the-art fitness center, tennis and pickleball courts and a playground.

Prices will start at $3,500,000.

Hunt Realty SVP Todd Watson calls it one of the most anticipated mixed-use projects in the area -- æa perfect location for discerning buyers seeking their forever home or a secondary residence" — although he's involved with the project so he's probably biased.

“As part of the Fields development, with prominent neighbors like PGA of America and the Omni PGA Frisco Resort, we know The Preserve will be one of the most sought-after addresses in North Texas," Watson says.

According to the Frisco Economic Development Corporation, Frisco’s population has increased by 500 percent in two decades and was recently recognized as the fastest growing city in Texas and third across the U.S.

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