With both Houston and Dallas quivering in anticipation at the arrival of Shake Shack, the company offered a sneak peek at what the new restaurants will look like. As part of a presentation to investors at the 18th annual ICR Conference in Orlando, Shake Shack displayed updated renderings of a number of upcoming locations including the two Texas cities.
In the Dallas area, the Shake Shack in Plano will be a free-standing unit in the Legacy West development. That location appears to feature a lot of glass and an expansive patio. There's also a branch coming to Dallas in 2016, in The Crescent's newly proposed park area at the corner of McKinney Avenue and Pearl Street, that also looks to be free-standing.
For Houston, which is slated to open in 2016, the new image replaces the generic placeholder that Galleria owner Simon Properties posted on its website back in November. With its mixture of wood accents and a potential living wall, the Houston location recalls Austin's first location, which opened last April on South Lamar.
Still unknown is what unique menu items the company will bring to each market. In Austin, Shake Shack partnered with iconic barbecue joint Kreuz Market to supply sausage for the Lockhart Link burger and celebrated Japanese restaurant Uchi for a concrete that blends vanilla frozen custard with the Uchi team's miso hazelnut blondie and huckleberry jam.