Brunch News

New Snooze an A.M. Eatery in Oak Lawn Dallas opens with unicorn theme

New Snooze an A.M. Eatery in Oak Lawn Dallas opens with unicorn theme

Snooze smashed avocado benedict
Benedicts at Snooze an A.M. Eatery on Oak Lawn Avenue. Photo by Marc Lee
Snooze A.M. Eatery
Patio in front of Snooze on Oak Lawn is like an orange billboard. Photo by Marc Lee
Snooze Montrose breakfast
Buttermilk pancakes topped with maple butter and a deconstructed cannoli. Photo by Marc Lee
Snooze Oak Lawn bar
Bar at Oak Lawn with a T-shirt sporting the restaurant's unicorn theme, draped ever so casually across the back of a bar stool. Photo by Marc Lee
Snooze Oak Lawn
Interior has Snooze's trademark '50s-style lamp shades and a cool atomic-retro decor. Photo by Marc Lee
Snooze parking lot
Map shows available parking lots. Courtesy of Snooze
Snooze smashed avocado benedict
Snooze A.M. Eatery
Snooze Montrose breakfast
Snooze Oak Lawn bar
Snooze Oak Lawn
Snooze parking lot

The day has come for Snooze an A.M. Eatery to open its most inner-Dallas location so far. The Denver-based breakfast chain will open a restaurant at 3211 Oak Lawn Ave, near the intersection of Cedar Springs Road, in what was previously Hypnotic Sushi.

The restaurant opens on January 23.

Founded in Denver in 2006, Snooze does breakfast and brunch, with a spirit of culinary innovation, energetic atmosphere, and friendly service.

They first entered Texas in 2016 with a branch in Austin. They've since opened restaurants in Houston, San Antonio, Addison, Walnut Hill Lane in Dallas, and Fort Worth, which opened in October.

Oak Lawn is a big deal because it's closer to downtown and Uptown, and it's in the thick of Cedar Springs — areas with a higher than usual appetite for brunch.

The location boasts the signature features every Snooze has: a cool atomic-retro decor scheme, big cozy booths, '50s-style ceiling lamp shades, and a long bar with festive yellow stools.

The menu has many pancakes including their signature pineapple upside-down pancakes; breakfast pot pie; and a "chile verde Benny" with green chili-sauced tortillas, pulled pork or barbacoa-style beef, poached eggs, and green chili hollandaise. They're big into benedicts with six options. You can also order a benedict duo or a flight of three pancakes in different flavors.

They're also known for "morning cocktails" including cocktails made with coffee, and Bloody Marys such as the one with bacon-infused Cyrus Noble Bourbon and house bloody mix.

In its favor, the restaurant has a patio facing out onto Oak Lawn, with bright orange umbrellas that serve as a living advertising billboard.

But it also has a challenge that the other locations do not: no drive-up parking lot. Big no-no for Dallas.

However, according to a spokesperson, there are parking lots behind the restaurant that are available via Hall St.; two lots available on the east side of Hall Street behind the restaurant; and a parking garage across the street on Oak Lawn.

It does require that diners walk half a block, but people will go to great lengths for morning cocktails and brunch.

They also share a teensy parking area in front of the restaurant with their neighbor Green Papaya, but that's entirely valet.

Each location of Snooze has its own unique spirit animal or theme. Did you know that? It's totally true. According to a spokesperson, the theme at Oak Lawn is a unicorn, which they've depicted on their Oak Lawn location T-shirt.

There are also two unofficial unicorn works of art on display inside the restaurant, which diners are encouraged to spot themselves. Unicorns are so hot right now.