Coffee News

Dallas earns coffee cred with new tasting center opening in Deep Ellum

Dallas earns coffee cred with tasting center opening in Deep Ellum

Counter Culture Coffee
Photo by Dillon Sorensen

One of the most respected coffee companies in the country is giving Dallas the thumbs up via a new training and education center opening in Deep Ellum.

The company is Counter Culture Coffee, a Durham, North Carolina roasting company founded in 1995 whose coffee beans are highly prized for their freshness, skilled roasting, and sustainable sourcing.

Coffee aficionados have always been able to order the beans online, but in recent years, they've become available by retail in Dallas at shops such as Black & Bitter in Duncanville, Fiction Coffee, Weekend at the Joule Dallas hotel, Sip Stir, and Brewed and Pressed.

They don't do traditional coffee houses, which means you can't go in and order a latte. What they do is regional training centers where they offer education, certifications for professional baristas, and tastings for hardcore coffee geeks.

Each regional center serves as a hub for their wholesale partners to train, practice, and explore the potential of coffee and coffee equipment.

For the public, they open their doors once a week with their free "Tasting at 10" series, encouraging anyone to come and learn about coffee.

They also offer home brewing classes and other events specific to each region.

There are currently centers in coffee towns such as Asheville, North Carolina, Atlanta, Boston; Chicago, New York, Philadelphia, and Washington DC.

Dallas now joins that league with a new Dallas Training Center opening in Deep Ellum, at 3333 Commerce St., a cool vintage brick building that was formerly the Flirt hair salon, next door to the Murray Lofts building.

According to a release, they'll celebrate the Texas coffee community via a series of events taking place over opening weekend, January 31-February 1, as follows:

Friday, January 31, 10 am-12 pm - Tasting with treats from Crumb & Kettle and remarks by Counter Culture founder Brett Smith.

Saturday, February 1, 10 am-2 pm - Open House. Free Counter Culture coffee drinks, Oatly Ice Cream floats and snacks from Fount Board & Table, and special Dallas Swag Bags with an exclusive Counter Culture Dallas bandanna, tote, and free coffee for the first 100 guests.