Pizza News

Boston pizzeria slides flatbreads into prized spot on Dallas' Greenville Ave

Boston pizzeria slides flatbreads into prized Greenville Ave spot

Flatbread Co
Pizza and beer, together again. Photo courtesy of Flatbread

There's a new slice of pizza coming to town, this one from New England: Called the Flatbread Company, it will open at 1720 Greenville Ave., in the space where Firestone resided for decades.

Flatbread spokesman Clay Westbrook confirms that the chain is coming and will open in spring.

The Flatbread Company serves organic wood-fired pizza, fresh organic salads, and old-fashioned desserts. It was founded in 1998 by Jay Gould and John Meehan, and is headquartered in Boston.

The original location opened in 1998 in the town of Amesbury; they now have 15 locations spread across New England. They began franchising in 2016; locations have since opened in Hawaii and British Columbia.

They're named Flatbread, but what they're doing is pizza, Westbrook says.

"We're called Flatbread because of our company history, it's how we started out," he says. "It's a thin-crust pizza, but there's a puffed crust around the edge."

The dough is made fresh daily from organic wheat, which is milled into white flour and the wheat germ restored. They're into building relationships with local farms, and some locations have their own herb gardens.

All of the restaurants share the same basic menu and theme, but the chain allows leeway for each location to offers specials and dishes that are unique.

There's a pepperoni & mushroom pizza with nitrate-free pepperoni, organic mushrooms, "wood-fired cauldron" tomato sauce, whole milk mozzarella, and parmesan cheese. Another pizza has caramelized onions, mushrooms, whole milk mozzarella, parmesan cheese, and garlic oil

A vegan/dairy-free pizza has tomato sauce, caramelized onions, mushrooms, and Kalamata olives.

Pizzas come in small and large, and range in price from $10 to $19.

A typical weekly special might be the carne pizza with shaved steak, green pepper, onion, portobello mushroom, Gruyere, fresh mozzarella, and parmesan cheese.

A veggie pizza has eggplant, garlic, fresh mozzarella, and basil. One recent vegan special had eggplant, chickpeas, and basil.

Desserts include a brownie sundae and chocolate chip banana bread.

Their arrival answers the question of what was going into the Firestone building, which left in 2018. Oddly, this isn't the first time a Flatbread restaurant will move into a Goodyear location; the same thing occurred in 2016 when a location opened in a former Goodyear center in Salem, Massachusetts.

Greenville Avenue does have Greenville Avenue Pizza and a pizzeria from Terrell called Rocko's recently moved into the space that used to be Dallas Beer Kitchen. Surely there's still room for more pizza.