After six-plus years, Unrefined Bakery, the gluten-free sweets purveyor, is closing its original location on Buckner Boulevard and moving to a surprising new address. The new shop will be at 6464 E. Northwest Hwy., better known as Medallion Center, and will open in mid-March.
This is the same center that's home to the un-super Target store, and which is undergoing a renovation. The bakery will go into the same section as Subway and Fish Bone Grill.
"It's the sixth store, but it will be the fifth, since we are closing our original location," says Taylor Nicholson, who founded Unrefined with her mother, Anne Hoyt. The other four outlets are in Frisco, Rockwall, and Dallas, with locations on Greenville Avenue and in Preston Center.
The Buckner Boulevard store will shutter on March 22. The closure is the result of many factors, she says.
"We began over there six-and-a-half years ago, and eventually doubled the space to accommodate our growth," she says. "But last May, we moved all of our baking to a central production facility. So we shrunk the White Rock space."
The center also changed ownership, and Nicholson says it was time for a reboot.
"We love Lake Highlands and loved being close to the lake, but things change," she says. "Medallion Center is more central for most people, and the parking is awesome, with a capacity that's similar to our stores in Frisco and Rockwall stores. The center is getting rejuvenated. They're building a CVS on the corner, and there's a West Village-type concept that's being built across the street."
That represents a ready-made audience for their cakes, cookies, brownies, muffins, and pastries, all gluten- and soy-free, with more than half of their lineup also vegan, and options for people who have other food allergies, as well.
"Leaving is bittersweet, you never want to leave your original store, but we're excited to be moving on," she says.