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Bakery News

New bakery in Dallas' Victory Park pairs wine with luscious treats

Teresa Gubbins
Mar 21, 2019 | 10:31 am
Sift & Pour
Signature s'mores brownie has a graham-cracker crust and a brulee'd marshmallow top.
Photo by Sift & Pour

Victory Park is undergoing a redevelopment with new retail and enhancements, and that includes Sift + Pour Bakery, a new shop doing sweets with a twist, along with espresso, tea, wine, and beer.

The bakery will open at 2401 Victory Park Ln. with a grand opening set for mid-April.

The lineup of desserts is extensive, including mini cupcakes, Rice Krispie treats in four flavors, eight kinds of cookies including sea salt chocolate chip, 14 varieties of macarons, cheesecake, banana bread, and more.

Sift + Pour comes from Elizabeth Ging, a native of Fort Worth with an entrepreneurial streak who left the corporate world to do her own thing.

Ging, who is 29, graduated from Texas A&M's Mays Business School with a degree in management information systems, and worked in consulting for six years. But owning her own business was always something she kept in the back of her mind. Even while in the corporate world, she was always passionate about food, she says.

"My older sister owns two bakeries in Chicago, and I went to work with her, and a light bulb went off for me," Ging says. "I was working 16-hour days and would be super tired, but I never felt like it was a job. That's how this dream all started."

In addition to inspiring her to start her own thing, the endeavor also gave her experience in the operations side of owning a bakery.

At Sift + Pour, her priorities are to make everything from scratch and to make the flavor profile more well-rounded and not just "sweet."

"All of our sweets are sweet, but we put less sugar in it than what you might usually find," she says. "When you have a bite, it makes you want another bite."

She also wants the bakery's offerings to feel fresh and surprising.

"I want to be innovative and change up things," she says. "We'll have our core items, but we'll always be experimenting with rotating specials so people will always find something new when they come in."

The signature sweet is a luscious item called the s'mores brownie.

"It's chocolatey and decadent, and you'd be surprised that it's also gluten-free," she says. "We make our graham crackers in house, so it has a graham cracker crust, with a fudge brownie on top, and then after it's baked, it's topped with marshmallow, which we whip up and brulee as our final touch."

They'll also make crepes in both sweet and savory options, with filling combinations from spinach and cheese to apples and honey.

They'll be selling wine and beer along with coffee and tea, which means you could have a savory crepe with a glass of wine and finish off with dessert and coffee.

Before settling on Victory Park, Ging looked at about a dozen spaces but says that Victory Park "suits us more."

"We considered a vintage building, but I liked the 'clean-cut' feeling at Victory Park, and it's a great time to be there — all of the other restaurants and businesses that are opening are similarly innovative and new," she says.

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COMING ATTRACTIONS

Acclaimed Texas chef cooks up restaurant in swanky Hill Country hotel

Eric Sandler
Oct 23, 2026 | 9:37 am
Bar Bludorn The Woodlands food spread
Photo by Caroline Fontenot
Bludorn Hospitality is expanding to San Antonio and Fredericksburg.

Whether it's part of the trip or the reason for it, a new culinary experience will soon be awaiting Texans traveling to the Hill Country. Distinguished Texan chef Aaron Bludorn's Bludorn Hospitality Group will open a restaurant and lead the culinary program at The Kimpton Fredericksburg, a luxury hotel that’s expected to open in late 2027.

The still-unnamed restaurant will be a fresh concept from the company that’s behind five Houston restaurants — its flagship fine dining concept Bludorn, seafood restaurant Navy Blue, French-inspired Perseid at the Hotel Saint Augustine, and two locations of Bar Bludorn, including its recently opened location in The Woodlands. Later this year, Bludorn, his wife Victoria Pappas Bludorn, and their business partner Cherif Mbodji, will open a new restaurant in San Antonio's Pearl.

“We really loved the idea of being out in Fredericksburg. With us opening in San Antonio, we’ll already have a team out there,” Bludorn tells CultureMap. “We’re a growing Texas hospitality group. We see it as a great opportunity to grow our brand with Texans in really cool spaces.”

Bludorn adds that the restaurant will be a new concept from the company. Details, including its name and menu, will be released closer to the opening.

“We were drawn to Aaron’s ability to create a dining experience that feels both approachable and elevated, where exceptional food and thoughtful service come together in a way that makes every guest feel welcome,” said Blake Berg, senior vice president of development & construction for hotel owner DC Partners. “We recognize that experiential dining is an important part of what makes a destination successful, particularly in a market as distinctive as Fredericksburg.”

First announced in 2025, the Kimpton Fredericksburg is a 210-room luxury hotel. In addition to the Bludorn restaurant, it will offer a 10,000-square-foot outdoor pool and deck, a state-of-the-art fitness center, and more than 18,000 square feet of meeting and event space.

The hotel will anchor The Meuse, a 22-acre mixed-use development with more than 70,000 square feet of retail space. Previously announced tenants include Houston-based Padre’s Wine Company, Texas bootmaker Lucchese, westernwear label Double D Ranch, gourmet food company Fischer & Wieser, and Jackson Ballard Gallery.

Bar Bludorn The Woodlands food spread

Photo by Caroline Fontenot

Bludorn Hospitality is expanding to San Antonio and Fredericksburg.

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