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    Development news

    Massive development coming to Frisco with townhomes, park, and Dream Hotel

    Cecilia Lenzen
    Apr 24, 2024 | 4:24 pm
    A rendering of Firefly Park

    Firefly Park is a 242-acre mixed-use development

    Rendering courtesy of Wilks Development

    A new mixed-use development with offices, residential units, and a location of the boutique luxury Dream Hotel is underway in Frisco.

    Called Firefly Park, the project will be a collaboration between real estate company Wilks Development and the Frisco Economic Development Corporation, built at the intersection of US 380 and the Dallas North Tollway along PGA Parkway, comprising 242 acres total, with 159 acres owned by Wilks and 59 acres owned by Frisco EDC.

    According to a release, the development will break ground this spring and will include office space, retail, dining, and entertainment, plus 230 townhomes, 1,970 residential units, and 1,200 rooms at the Dream Hotel, a Chicago-based group subsidiary of Hyatt with locations in Nashville, New York, Miami, and Qatar.

    The centerpiece will be a 45-acre park and open space featuring a "chain of lakes," with an illuminated and immersive outdoor art walk, miles of hike and bike trails, fountain views, and family-friendly playgrounds. Other amenities include a wedding chapel, event lawn, and amphitheater.

    The initial phase will involve the construction of public infrastructure, including streets and roads, medians, driveways, turn lanes, fire lanes, water lines, wastewater mains, drainage, electric utilities, gas utilities, and telecom/fiber networks, to be executed by Frisco EDC and Frisco North Development LLC, a subsidiary of Wilks Development.

    Mahard Parkway will eventually be built out to a divided four-lane boulevard that connects PGA Parkway to US 380. A new bridge for pedestrians, cyclists, and vehicles will be constructed across a lake and open space along Shearwater Boulevard.

    The first phase of the development agreement requires the construction of the Dream Hotel, office space, dining and shopping venues, and the park.

    The project has been in the works since 2022. Wilks Development originally purchased the land in 2015, a fortuitous acquisition preceding the PGA of America relocation to Frisco. The Omni PGA Frisco Resort and courses opened in May 2023. Frisco EDC President Jason Ford calls it the "PGA halo effect", accelerating development in north Frisco.

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    Dallas neighbor declared No. 1 Texas city for first-time homebuyers

    Amber Heckler
    Jul 15, 2026 | 2:45 pm
    Arista McKinney
    Photo courtesy of Arista McKinney
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    The Dallas housing market may not be for everyone, but one shining suburb is a cut above the rest. McKinney has been named the best market for first-time homebuyers in Texas, and it's among the 100 best in America, according to a new study.

    WalletHub's new study — which analyzes the affordability, quality of life, and real estate market in 300 U.S. cities — ranks McKinney No. 70 overall in the U.S. to buy your first home. And, when broken down by city size, WalletHub ranks McKinney No. 31 out of 102 mid-sized cities in America.

    McKinney's outstanding real estate market and quality of life are the biggest appeal for first-time buyers, with affordability its main detractor, according to the report's findings.

    The Dallas suburb ranks 9th out of all 300 U.S. cities studied for its housing market, and its quality of life is 61st nationally. The report found McKinney also boasts the second-lowest property crime rates in the U.S. The city's affordability ranking, however, is among the 50 worst, at No. 258, but that wasn't enough to outweigh its stellar performance in the other main categories.

    Overall, the Lone Star State has taken a tumble among the best places for first-time buyers. McKinney is the only city in Texas to appear among the top 100, with a total of 20 Texas cities ranking below that section of the report.

    For 2026, Dallas plummeted as the second-worst housing market for first-time homebuyers in Texas, ranking No. 233 nationally. Dallas' real estate market is the 60th best in the U.S., but its poor quality of life and affordability scores — No. 248 and No. 252, respectively — significantly brought down the city's overall performance.

    This is how WalletHub ranked first-time homebuyer appeal across other cities in North Texas:

    • No. 106 – Plano
    • No. 110 – Grand Prairie
    • No. 111 – Denton
    • No. 130 – Fort Worth
    • No. 134 – Frisco
    • No. 148 – Allen
    • No. 170 – Richardson
    • No. 177 – Garland
    • No. 184 – Arlington
    • No. 189 – Irving
    • No. 194 – Carrollton
    • No. 202 — Mesquite

    Laredo (No. 200), San Antonio (No. 208), and Houston (No. 271) join Mesquite and Dallas as the five worst housing markets for first-time buyers in Texas.

    First-time buyers across the country are entering the housing market at a difficult time, the report says. The National Association of Realtors reported the share of first-time homebuyers sank to an all-time low in 2025, to 21 percent, whereas the historic national average is 40 percent.

    "Buying a home for the first time is an exciting and important milestone for many Americans, but achieving that milestone is getting more difficult as prices and interest rates continue to rise," the report's author wrote. "People willing and able to invest in a house this year must balance what they want and need with what they can afford. Often, people begin searching for their dream home without a realistic idea of market prices, interest rates or even their eligibility for a mortgage."

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