Flea Style, the hipster shopping experience in Deep Ellum from entrepreneur Brittany Cobb, is not only opening a retail spin-off in Frisco, it's also opening a restaurant.
Called Heirloom Haul, the restaurant will be located inside Flea Style's sprawling 6,100-square-foot location at The Star in Frisco, at 6765 Winning Dr., #830, in the same center as Ziziki's and the now-closed Jihwaja Korean BBQ.
The opening is slated for early to mid-November.
Heirloom will be a fast-casual experience serving breakfast, lunch, shared plates, and tea service. The concept will also cater in-house as well as events in the community.
Cobb developed the menu – which also includes wine, beer, and a coffee program – with Los Angeles-based chef Ryan Woolley. She says in a release that she wanted to create a culinary experience she's been craving.
"I grew up enjoying tea rooms that had delicious casual comfort food in a pretty inspiring setting," she says. "I can’t wait to eat our amazing food with the maker community daily."
The menu features breakfast bites including avocado toasts, nutter butter and jam toasts, and doughnuts and pastries that are locally made.
But lunch is the main focus. There'll be salads and sandwiches made in-house from fresh ingredients, including spreads and dressings that are made from scratch.
There'll also be shared plates such as deviled eggs, cheese boards, and charcuterie boards, garnished with bites from local pickle, jam, and nut companies.
But the even bigger focus than lunch is tea, which will also set Heirloom Haul apart from the usual fast-casual concept. There'll be finger sandwiches such as pimento cheese, chicken salad, whipped strawberry, and cucumber cream; hot or iced tea; and treats from local businesses including biscotti, cookies, and macarons.
Items will be served on pretty tea carts and vintage china that Cobb has procured from local and national flea markets.
Dining spaces will include the main dining hall, an outdoor patio, or in Flea Style's 1,300-square-foot studio space, available for private parties.
Unsurprisingly, the decor promises to be distinctive, with elements sourced from Flea Style's makers and favorite shopping outposts. That includes antique metal columns, aged table bases, and vintage metal tv trays, sourced from Canton in East Texas.
Banquette upholstery is from flea markets in Cobb's hometown Southern California. Frames dotting the walls were collected in fields and antique malls. A revamped 1966 Scotty camper is from a family in Frisco, another local touch.
This will be Flea Style's second location. After doing seasonal pop-up events for many years, Cobb opened a brick and mortar location in Deep Ellum in June 2018.