Gameday Glam

Dallas jeweler Blaine Bowen recruits E! star Sydney James for winning collection

Dallas jeweler recruits E! star Sydney James for winning collection

Sydney James, Blaine Bowen, SJ loves B Glam Up Your Gameday
Sydney James, Blaine Muhl Photo by Bruno
Kelly Ervine, Haley Finucane, Jordan Liberty, Alyssa Harker, Chelsea Sproles, Sue Schwartz, SJ Loves B “Glam Up Your Gameday”
Kelly Ervine, Haley Finucane, Jordan Liberty, Alyssa Harker, Chelsea Sproles, Sue Schwartz Photo by Bruno
table display, sj loves b glam up your gameday
SJ Loves B: Gameday Glam is Sydney James' new collection for Blaine Bowen. Photo by Bruno
Amy Claro, AshLee Fraizer, Amy Coffey, table 5, Kelly Ervine, Haley Finucane, Jordan Liberty, Alyssa Harker, Chelsea Sproles, Sue Schwartz, SJ Loves B “Glam Up Your Gameday”
Amy Claro, AshLee Frazier, Amy Coffey Photo by Bruno
gameday shirts, sj loves b glam up your gameday
Blaine Bowen also introduced Simply Gameday apparel. Photo by Bruno
Anna Alaback, Jordan Jones, sj loves b glam up your gameday
Anna Alaback, Jordan Jones Photo by Bruno
Branden Muhl, Holly Muhl, Britian Muhl, SJ LOVES B glam up your gameday
Branden Muhl, Holly Muhl, Britian Muhl Photo by Bruno
John Andrews, Alex Andrews, SJ loves B glam up your gameday
John Andrews, Alex Andrews Photo by Bruno
Amber LaFrance, Lisa Petty, sj loves b glam up your gameday
Amber LaFrance, Lisa Petty Photo by Bruno
Ellen Flowers, Blair Flowers Butler, SJ loves B Glam Up Your gameday
Ellen Flowers, Blair Flowers Butler Photo by Bruno
Mitch Karasik, Jessica Karasik, SJ loves B Glam up your gameday
Mitch Karasik, Jessica Karasik Photo by Bruno
Hilary Kennedy, Suzanne Hitt, SJ loves b Glam up your gameday
Hilary Kennedy, Suzanne Hitt Photo by Bruno
table 5, Kelly Ervine, Haley Finucane, Jordan Liberty, Alyssa Harker, Chelsea Sproles, Sue Schwartz, SJ Loves B “Glam Up Your Gameday”
Pieces from SJ Loves B: Gameday Glam. Photo by Bruno
Sydney James, Blaine Bowen, SJ loves B Glam Up Your Gameday
Kelly Ervine, Haley Finucane, Jordan Liberty, Alyssa Harker, Chelsea Sproles, Sue Schwartz, SJ Loves B “Glam Up Your Gameday”
table display, sj loves b glam up your gameday
Amy Claro, AshLee Fraizer, Amy Coffey, table 5, Kelly Ervine, Haley Finucane, Jordan Liberty, Alyssa Harker, Chelsea Sproles, Sue Schwartz, SJ Loves B “Glam Up Your Gameday”
gameday shirts, sj loves b glam up your gameday
Anna Alaback, Jordan Jones, sj loves b glam up your gameday
Branden Muhl, Holly Muhl, Britian Muhl, SJ LOVES B glam up your gameday
John Andrews, Alex Andrews, SJ loves B glam up your gameday
Amber LaFrance, Lisa Petty, sj loves b glam up your gameday
Ellen Flowers, Blair Flowers Butler, SJ loves B Glam Up Your gameday
Mitch Karasik, Jessica Karasik, SJ loves B Glam up your gameday
Hilary Kennedy, Suzanne Hitt, SJ loves b Glam up your gameday
table 5, Kelly Ervine, Haley Finucane, Jordan Liberty, Alyssa Harker, Chelsea Sproles, Sue Schwartz, SJ Loves B “Glam Up Your Gameday”

Just in time for football season, Dallas jewelry entrepreneur Blaine Muhl has collaborated with reality star Sydney James to create some gameday bling for girls who love football as much as they do fashion. To celebrate the line, SJ Loves B Gameday Glam, the duo threw a party on the patio at Saint Ann Restaurant and Bar.

The standout side kick to her sister Jessie on E!’s Eric & Jessie: Game On, James is currently exploring opportunities of her own, including this new line and her blog, Southern Girl City Lights.

“We had several different options, but I thought Sydney was the best fit for this collaboration because of her sincere interest in sports, fun-loving personality and the positive way she represents herself,” Muhl says. “I just felt she was the best match for the brand and a great face to add to our existing Gameday jewelry collection.”

“It was a no-brainer for me,” James adds. “We both have a love for the game and a passion for fashion. It was a perfect match.”

Glamorous girls — including Shannon Yoachum, ABC Bachelor In Paradise’s AshLee Frazier, Hilary Kennedy, Jordan Jones and Jessica Karasik of GLAMboxes — showed up to Saint Ann to sip, nosh and browse the SJ Hearts B Gameday Glam collection ($12-$48), which was inspired by teams that have a personal meaning to James. We especially love the bling created with James’ brother-in-law in mind, including the New York New York, in honor of his current spot on the New York Jets’ starting roster, and Minnesota You Betcha, which pays tribute to his time at the University of Minnesota.

Muhl also debuted some new pieces from her original Gameday Swag line as well as the new Simply Gameday apparel collection ($35-$65), which includes tops and dresses, like the Sunday Funday shirts, featuring fun phrases for sports-minded girls who like to stir up a tailgate.

Guests left with swag bags filled with gifts from Packed Party, Pouf Blowout, Blushington, OmniPotent Hair, Rio Ritz Boutique and TYR Endurance Sport Drink. Sigh. If only real gamedays yielded us this much loot after a big victory.