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A New Direction

Mark Cuban takes Mavericks in new direction by stealing Rockets' top exec

Matthew Postins
Jul 25, 2013 | 1:30 pm

The Dallas Mavericks have had a relatively stable front office with Mark Cuban as owner. Cuban always seems to add, but rarely subtracts, when it comes to the front office.

In fact, Donnie Nelson — who came to Dallas with his father, Don, in the late 1990s — has served as the team’s president of basketball operations since 2005.

What you may or may not know is that the Mavericks haven’t had a general manager for eight years, which made Nelson the key decision maker when it came to players. That makes the hiring of Houston Rockets executive Gersson Rosas earlier this week rather stunning.

Rosas will be the Mavericks’ new general manager. Rosas will make the personnel decisions moving forward and report to Nelson.

The backstory? When Cuban spoke to the media earlier this week about Rosas, he said he tasked Nelson with finding a new GM a month ago, though Cuban didn’t necessarily call it a “GM.” The Mavs kept this secret for a month with no leaks? Mavs 1, NSA 0.

The Mavs kept this secret for a month with no leaks? Mavs 1, NSA 0.

Cuban said he wanted someone that could help bring the Mavs’ strengths together — Nelson’s international expertise, the team’s expanding analytics department and Cuban’s push for cutting-edge thinking.

Cuban wanted someone who could add their own personnel evaluation skills and project management to the table. Rosas fits the bill.

As a top lieutenant in Houston, Rosas helped rebuild the Rockets and helped them draft key pieces like Chandler Parsons. Other pieces Rosas helped draft were used to make the bold trade last year that brought James Harden to Houston.

And, of course, Rosas likely had some role in luring Dwight Howard. All of these moves have made the Rockets a Western Conference contender.

But the real value here is Rosas’ management of the Rockets’ NBA-D League team, the Rio Grande Valley Vipers. As the Vipers’ GM, Rosas helped them win two D-League titles in the last four years. He’s cultivated a reputation for developing talent that gets promoted to Houston, or is signed away by other NBA teams.

This is the same approach the Dallas Stars took in hiring general manager Jim Nill. Nill’s reputation was in player development and his excellent management of the Detroit Red Wings’ top minor-league affiliate was a factor in the Stars’ decision-making.

No doubt that’s part of the reason the Mavericks went after Rosas.

While the Mavericks have been a great team the past decade, they’ve done it with free agency. Their record in the NBA Draft the past dozen years is woeful. They’ve traded many of their picks away, and what picks they’ve taken have rarely panned out.

Remember Josh Howard? He was their best selection during that time frame. You can throw Devin Harris in there, but the Mavs gave up on both guys.

The Mavericks haven’t developed players internally in the way that the San Antonio Spurs and the Oklahoma City Thunder have done. In fact, the Thunder plundered the Spurs’ front office to hire GM Sam Presti, and the Thunder went to the NBA Finals last year. Those two teams are the gold standard for player development in the NBA. The Rockets are getting there.

The new Collective Bargaining Agreement makes it nearly impossible for Cuban to outspend other teams. The luxury tax hit is too cost-prohibitive now. He’s failed in the past two seasons in luring a top free agent to Dallas because, beyond Dirk Nowitzki, the Mavs don’t have any key pieces to build around. They’re not an attractive team.

Those two forces have combined to force Cuban and Nelson to change tactics. The same thing happened in the Texas Rangers front office in 2007. Free agency wasn’t working for the Rangers and they chose the path of player development. Half-a dozen years later the Rangers had made two World Series appearances.

Hiring Rosas represents a sea change in the way the Mavs will do business moving forward and is an acknowledgment from Cuban that he, for once, is behind the times.

Mark Cuban and the Mavs won the 2011 NBA championship without a general manager.

thesuiteworld.com
Mark Cuban and the Mavs won the 2011 NBA championship without a general manager.
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Cowboys Couture

Cowboys star CeeDee Lamb teams up with Abercrombie on new collection

Christina Hughes Babb
Nov 5, 2026 | 1:58 pm
Ceedee Lamb
Photo courtesy Abercrombie & Fitch
Cowboys wide receiver CeeDee Lamb worked with designers on a clothing line for the holidays.

A Dallas Cowboy with a winning look has parlayed his pre-game drip into a clothing line. Wide receiver CeeDee Lamb has partnered with Abercrombie & Fitch to build a 19-piece capsule collection that is available in stores and online Thursday, November 5.

Treating the tunnel walk to the stadium like a runway is a time-honored tradition in the NFL. Lamb has followed in the footsteps of Cowboys No. 88s who came before him - think Michael Irvin in the 1990s - embracing his own distinctive look, refining it with help from fashion pros, and strutting for the cameras. Even on the field, Lamb has been noticed for his bracelets, gloves, sleeves, pads, shoes, and mid-game helmet-set changes.

“I’ve always put effort into my personal style and it was a fun experience to be able to have a say in the design process,” Lamb says in a release. He says that Abercrombie has become a go-to brand for him when not on the field, adding, “it was awesome to work with the team to create a wardrobe capsule that fits my lifestyle.”

In 2025, Abercrombie signed a multi-year deal with both the NFL and the Dallas Cowboys to become an official fashion partner. Before that, the retailer licensed NFL products and operated a styling concierge program with McLaren Racing that dresses athletes before events and game-day arrivals.

The brand, discussing the role of NFL players in the fashion industry, tells Fashion United that Abercrombie has been at the intersection of fashion, sport, and culture throughout its entire 134-year history.

CeeDee Lamb Lamb's line includes outerwear, knitwear, shirts, trousers, and neckties. Photo courtesy Abercrombie & Fitch

Abercrombie’s president Corey Robinson says in a statement that Lamb has been a significant part of the company's storytelling (read: advertising) since the launch of its NFL partnerships, and he is pleased to continue their relationship.

Other NFL players have also been tapped to work with Abercrombie. New York Giants players Jaxson Dart and Malik Nabers recently posed for an Abercrombie photo shoot with models Emily Ratajkowski and Paloma Elsesser to promote denim.

Lamb visited Abercrombie’s design studio at its Ohio headquarters, where he selected the color palette and fabrics and worked with designers on silhouettes. The new collection includes outerwear, knitwear, shirts, trousers, and neckties with nods to his profession, including his jersey number, 88, embossed onto buttons on the cardigan and embroidered onto the back pocket of the trousers.

“We were excited to welcome CeeDee to our design office for this project,” Robinson says in the release.

The CeeDee Lamb Edit is available for purchase online and in stores at NorthPark, Galleria Dallas, and Grapevine Mills. Prices range from $40-$260.

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