New Jerseys in Dallas

Dallas Mavericks introduce new fan-designed jersey and major merch shop

Dallas Mavericks owner Mark Cuban and crowdSPRING co-founder Ross Kimbarovsky gathered fans and members of the media to show off the winner of the 2015-16 jersey contest, designed by Dallas native Geoff Case. His design features the predominant Dallas skyline — not unlike OutlineTheSky — and he got $1,000 on behalf of crowdSPRING and 2015-16 season tickets on behalf of the Mavericks.

“The creativity of Mavs fans is amazing,” said Cuban. “We want to thank everyone who submitted a design, and we look forward to seeing the skyline-adorned across Mavs jerseys in 2015-16.”

Cuban launched the jersey contest in May 2013 on Blogmaverick.com. He received more than 1,000 entries, 772 coming from crowdSPRING, a marketplace for custom logo design and web design. He whittled down the entries to 10 finalists.

Then Mavs fans across the country weighed in by casting votes online. Case’s skyline design was the runaway favorite.

New merchandise featuring the skyline design is available at The Hangar-Victory Park, a new 2,800-square-foot stand-alone retail shop in AT&T Plaza that offers Dallas Stars and Dallas Mavericks branded merchandise and collectibles, customized jerseys, footwear, and outerwear. It is the first-of-its-kind venture between the Stars and Mavs, and it is open seven days a week from 10 am-5 pm.

In addition to the opening of the store in Victory Plaza, four updated and renovated spaces in American Airlines Center are also collectively now known as The Hangar.

Dallas-area sports fans can now shop the largest selection of Stars and Mavericks merch on the market right at the arena, featuring brands such as Reebok, 47 Brand, Yums, Lucchese, Levelwear, New Era, Old Time Hockey and Zephyr.

As for the jersey itself? You’ll have to wait a bit longer, because it won’t be rolled out to the public until summer 2015.

Geoff Case's design was the winner of the 2015-16 Dallas Mavericks jersey design contest.

Photo courtesy of Dallas Mavericks

Geoff Case's design was the winner of the 2015-16 Dallas Mavericks jersey design contest.

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Cowboys Couture

Cowboys star CeeDee Lamb teams up with Abercrombie on new collection

Photo courtesy Abercrombie & Fitch

Cowboys wide receiver CeeDee Lamb worked with designers on a clothing line for the holidays.

A Dallas Cowboy with a winning look has parlayed his pre-game drip into a clothing line. Wide receiver CeeDee Lamb has partnered with Abercrombie & Fitch to build a 19-piece capsule collection that is available in stores and online Thursday, November 5.

Treating the tunnel walk to the stadium like a runway is a time-honored tradition in the NFL. Lamb has followed in the footsteps of Cowboys No. 88s who came before him - think Michael Irvin in the 1990s - embracing his own distinctive look, refining it with help from fashion pros, and strutting for the cameras. Even on the field, Lamb has been noticed for his bracelets, gloves, sleeves, pads, shoes, and mid-game helmet-set changes.

“I’ve always put effort into my personal style and it was a fun experience to be able to have a say in the design process,” Lamb says in a release. He says that Abercrombie has become a go-to brand for him when not on the field, adding, “it was awesome to work with the team to create a wardrobe capsule that fits my lifestyle.”

In 2025, Abercrombie signed a multi-year deal with both the NFL and the Dallas Cowboys to become an official fashion partner. Before that, the retailer licensed NFL products and operated a styling concierge program with McLaren Racing that dresses athletes before events and game-day arrivals.

The brand, discussing the role of NFL players in the fashion industry, tells Fashion United that Abercrombie has been at the intersection of fashion, sport, and culture throughout its entire 134-year history.

CeeDee Lamb Lamb's line includes outerwear, knitwear, shirts, trousers, and neckties. Photo courtesy Abercrombie & Fitch

Abercrombie’s president Corey Robinson says in a statement that Lamb has been a significant part of the company's storytelling (read: advertising) since the launch of its NFL partnerships, and he is pleased to continue their relationship.

Other NFL players have also been tapped to work with Abercrombie. New York Giants players Jaxson Dart and Malik Nabers recently posed for an Abercrombie photo shoot with models Emily Ratajkowski and Paloma Elsesser to promote denim.

Lamb visited Abercrombie’s design studio at its Ohio headquarters, where he selected the color palette and fabrics and worked with designers on silhouettes. The new collection includes outerwear, knitwear, shirts, trousers, and neckties with nods to his profession, including his jersey number, 88, embossed onto buttons on the cardigan and embroidered onto the back pocket of the trousers.

“We were excited to welcome CeeDee to our design office for this project,” Robinson says in the release.

The CeeDee Lamb Edit is available for purchase online and in stores at NorthPark, Galleria Dallas, and Grapevine Mills. Prices range from $40-$260.

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