All aboard?

Virgin steers talk of high-speed trains between Dallas and Houston

Virgin Trains may be speeding into Texas.

Photo courtesy of Virgin Trains

You know about the proposed high-speed “bullet” train that would connect Dallas and Houston, and you might have heard of the proposed transportation-in-a-tube concept that would link Dallas, Austin, Houston, San Antonio, and Laredo.

Now, another possible alternative to planes, Amtrak trains, and automobiles has chugged into the picture.

Virgin Trains USA, a transportation startup that plans to trade its shares on the Nasdaq stock exchange, is exploring two high-speed routes in Texas — one between Dallas and Houston, and the other tying together Austin, Houston, and San Antonio. All four of the cities are plagued by ever-increasing traffic tie-ups.

There’s no word yet on when these routes might take shape. At this point, they’re merely ideas, and ahead of the company going public, officials at Virgin Trains are staying mum.

In all, Virgin Trains has outlined seven potential routes in the U.S. beyond what it already has on the drawing board.

“Our goal is to build railroad systems in North America that connect major metropolitan areas with significant traffic and congestion,” the company says in a filing with the U.S. Securities and Exchange Commission.

Virgin Trains aims to tie together heavily populated cities separated by 200- to 300-mile distances that are “too long to drive, too short to fly.” It wants to run the trains along existing transportation corridors — rail, highway or a combination of the two — “to cost-effectively build our systems, as opposed to developing entirely new corridors at potentially significantly higher costs.”

If the Virgin name sounds familiar, it should. British billionaire Sir Richard Branson’s Virgin Group is a minority investor in Virgin Trains, which already operates a South Florida route between Miami and West Palm Beach. West Palm Beach-to-Orlando and Orlando-to-Tampa routes also are in the works in Florida, in addition to a Los Angeles-to-Las Vegas route. Virgin’s other transportation investments include airlines and space travel.

Jim Mathews, president and CEO of the Rail Passengers Association, says he’s on board with the Branson-backed Virgin Trains venture — not as an “anti-Amtrak” move but as an advancement in U.S. passenger rail travel.

“Speaking from the experience of someone who spent almost his entire career watching Sir Richard innovate, invest, and take risks, I firmly believe this could be a real shot in the arm for passenger rail in the United States,” Mathews writes on the association’s website. “Like all entrepreneurs, Sir Richard isn’t afraid to fail, and he has made a few bad bets in the past. But he’s also made some very good ones, and has transformed not just travel but philosophies wherever he has gone.”

transportation traffic

Shopping for a cause

Dallas nonprofit Bonton Farms spreads its wings with 2 DFW Airport stores

DFW Airport

Bonton Farms stand at DFW Airport

South Dallas nonprofit Bonton Farms is going international without straying too far from home. The organization is debuting two storefronts at Dallas Fort Worth International Airport: one that just opened and another coming this fall.

The larger Bonton Farms marketplace, a 2,895-square-foot space in Terminal A, quietly opened in mid-August.

A second, smaller 551-square-foot newsstand near the A-Pier will open in October, when the airport's A-Pier expansion is scheduled to open, a spokesperson says. (Exact date is still TBA.)

The shops are called, simply, "Bonton Farms" and are operated by Marshall Retail Group, a subsidiary of WHSmith North America, which is partnering with Bonton Farms on the airport concept.

According to a release, both stores will sell Bonton Farms products such as locally made honey, handmade jam, and goat-milk soap, along with apparel, merchandise, and products made by "Bontonpreneurs," the local entrepreneurs supported through the nonprofit's business-development programs.

Bonton Farms' goods are now sold at DFW Airport Terminal A. Photo courtesy of Bonton Farms

The stores will also offer fresh grab-and-go food, including sandwiches, wraps, salads and sweet treats, as well as travel essentials and souvenirs and gifts.

The airport project was first announced in 2024 as a partnership between Bonton Farms, WHSmith, and DFW Airport. The plan called for Bonton Farms products to be sold alongside goods from other North Texas businesses, including Fort Worth's Sons Coffee, Lettuce Cook, and Pearl Honey Spreads.

Bonton Farms began in the Bonton neighborhood with a small beekeeping operation and has grown into a nonprofit farm, market and community hub. Its operations now include two farm sites, a coffeehouse, farmers market, preservatory and farm-to-table Market/Café, along with programs focused on workforce development, education, health and wellness, economic opportunity and access to fresh food.

"This opening represents an exciting milestone for Bonton Farms and the community we serve," says Mark Jones, President & CEO of Bonton Farms, in the release. "For the first time, our products and our story will reach travelers from around the world. Through this partnership with WHSmith North America, we're creating new opportunities to share the mission of Bonton Farms while generating additional support for programs that help our neighbors thrive."

The airport shops are designed to introduce Bonton Farms to travelers who may not otherwise encounter the organization or its products.

"This store isn't just retail space, it's a front door to our mission," says Kendra Charisse Smith, Director of Operations at Bonton Farms, who oversaw execution of the partnership. "From sourcing and packaging our products to meet the demands of a whole new scale of distribution, every step was about making sure Bonton Farms shows up authentically in one of the busiest airports in the world. This launch reflects the same care and intentionality we put into everything we do in South Dallas.”

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