What's in a name?
SugarDaddie.com just won't take no for an answer. A mere week after Sugar Land rejected the dating website's $500,000 offer to change its name to "SugarDaddie.com, Texas," the Los Angeles-based company decided to raise its proposition to $4.65 million — the average cost of a Super Bowl television ad, according to a company spokesperson.
"The city had a meeting with SugarDaddie, and they did up their offer," Doug Adolph, with the City of Sugar Land communications office, tells CultureMap. "Once again, Sugar Land is still not for sale ... although it is very nice when someone says such wonderful things about your city."
Sugar Land mayor James A. Thompson offered to help SugarDaddie.com relocate to the affluent Houston suburb.
In exchange for the money, the affluent Houston suburb was required to change its name to SugarDaddie.com for a full decade. Local parks, public buildings and municipal agencies also all needed to reflect the name change. (Need any books from the SugarDaddie.com Community Library?)
Adolph says that Sugar Land mayor James A. Thompson kindly rejected the dating service's advances yet again. This time, however, he decided to make a counter offer.
"With Rick Perry's recent campaign to bring California businesses to Texas, the mayor offered to help SugarDaddie.com relocate to Sugar Land," Adolph explains. "In exchange for the assistance, half of the money the company saves by being based in Texas would be donated to charity.
"We thought it was a great deal," Adolph adds.
Much to Thompson's disappointment, SugarDaddie.com declined.