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    Browse and Buy

    Dallas-Fort Worth real estate experts say digital tools are here to stay

    CultureMap Create
    Feb 23, 2021 | 12:11 pm

    You're not imagining it: More people are moving to Texas, and especially the Dallas-Fort Worth area. A recent report from Texas Realtors revealed that the Lone Star State gained more than half a million new residents in 2019 — the second-most of any state.

    And according to Chris Westrom, Opendoor's senior general manager in Texas, the market doesn't show signs of cooling off anytime soon.

    "Competition is increasing for buyers, with low inventory and high demand, and many homes in the area are seeing multiple offers," he says. "And even now, the COVID-19 pandemic is impacting how people are choosing to move.

    "Some sellers may be hesitant to list their homes, with the risk of having strangers come through for showings, and buyers might be more comfortable using virtual tools to view homes. In 2021, I predict that we'll see even more people adopt modern real estate experiences."

    The real estate industry is truly moving into modernity. Opendoor recently released an in-depth look at today's modern consumer and the behaviors of home buyers and sellers across generations in 2021. It's no surprise that since the coronavirus pandemic began, people across the country have increasingly turned to digital solutions to help them buy or sell a home.

    During the pandemic, Chase Poorman turned to Opendoor to find a home closer to his kids. Having bought a home with Opendoor once before, Poorman loved how seamless the buying and moving process was.

    "I was impressed by how easy the Opendoor app was to use, the transparency I encountered during the homebuying process, and my overall experience with Opendoor," he says. "Opendoor not only offers excellent service, but the team really cares."

    Working with a tour assistant through Opendoor, Poorman was able to safely tour homes on his own schedule.

    "Despite COVID-19, Opendoor made buying a home in Dallas-Fort Worth extremely easy," he says. "I'm happy I was able to quickly relocate to live closer to my kids."

    Opendoor found that 75 percent of homebuyers report that they would consider buying a home through a company that empowers them to control more of the process with digital tools. Virtual touring options are here to stay, too, with 89 percent of people saying they will still want the option to tour a home virtually or remotely even after there's no longer a risk of contracting COVID-19.

    Interestingly, when it comes to touring homes, Opendoor also found that baby boomers are turning to tech even more than millennials are. A whopping 92 percent of baby boomers said they want virtual touring options even post-pandemic, compared to 85 percent of millennials.

    For now though, home shoppers have the ability to tour DFW homes virtually or in-person at their convenience through Opendoor. Just download the app or use the site to find your next home sweet home.

    Get a good look without having to tour in-person.

    Opendoor home
    Photo courtesy of Opendoor
    Get a good look without having to tour in-person.
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    Moving north

    $1.5 billion development with working farm takes root in booming Anna

    John Egan
    Mar 27, 2026 | 10:30 am
    Anna, Texas
    Facebook/Anna
    Anna is a fast-growing city north of Dallas.

    The fast-growing Dallas-Fort Worth suburb of Anna, once a small farming community, is poised for even more population growth with the addition of a $1.5 billion master-planned community.

    Real estate investment firm Tellus Group broke ground Wednesday, March 25, on the more than 970-acre project, called Sherley Farms. Tellus is marketing the development, located in Collin County, as a wellness-focused, master-planned community with about 3,000 homes and an actively managed organic farm.

    First-phase homebuilders are Bloomfield Homes, DRB Homes, Drees Custom Homes, Highland Homes, Homebound, Olivia Clarke Homes, and Perry Homes. The initial model homes will be finished in the spring of 2027.

    The Sherley Farms site is five minutes from U.S. Highway 75 and near downtown Anna, which ranked fifth among U.S. cities for population growth from 2023 to 2024. As of July 1, 2024, Anna’s population stood at 31,986, up 14.6 percent from the same date in 2024 and up 183 percent from 2016. Anna’s population is projected to hit 100,000 by 2050.

    One standout aspect of the project will be a 65-acre organic farm that supplies fresh produce. Tellus says the “working” farm will serve as an “agricultural anchor and gathering place.”

    “Sherley Farms reflects our belief that the future of community development is rooted in wellness, connection, and a deep respect for the land,” says Craig Martin, founding partner and CEO of Tellus Group.

    Sherley Farms Facebook/Sherley Farms

    Anna started as a farming community in 1883. But in recent years, it has transformed into a rapidly growing suburb with more than 7,700 households as of 2024.

    Aside from homes, the first phase of Sherley Farms will include an amenity center with a resort-style pool and a portion of the planned green space.

    “Sherley Farms is a meaningful investment in Anna’s future, expanding our tax base, attracting new residents, and driving long-term economic growth,” says Kevin Toten, Anna’s mayor pro tem. “This project will generate new economic activity, support local businesses, and strengthen Anna’s position as a destination for high-quality development in North Texas.”

    In addition to Sherley Farms, Tellus is developing the Mosaic master-planned community in Celina, the Mirabella gated community in Prosper, and the Meraki master-planned community in Forney. Tellus was the principal developer of the $3 billion Windsong Ranch master-planned community in Prosper.

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