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    Getting Real About Real Estate

    Here are the real reasons that keep Dallas homeowners from buying and selling

    CultureMap Create
    Apr 19, 2018 | 10:55 am

    What do the words "stressful," time-consuming," and "complicated" all have in common? It's how Dallas homeowners typically feel about buying or selling a house.

    Opendoor knows that's what it is up against, and it's why the innovative company has streamlined the real estate process into a dramatically simple endeavor. It also recently sponsored an independent survey of more than 1,000 Dallas homeowners — who were split almost evenly among Baby Boomers, Generation X, and Millennials — to see how they view the daunting process. The results were eye-opening.

    Turns out, 31 percent of the respondents would rather get a root canal than buy or sell their home, and 17 percent would rather get sprayed by a skunk. Roughly a third of those surveyed were currently living in their first house, so that's an impression that's going to be difficult to overcome when it's time to tackle selling for the first time.

    If the process was easier, the homeowners agreed, then they would move to a bigger house. Nearly three-quarters said they would sell their home if they knew a buyer would pay full market value, and 70 percent would sell if they knew they could do it quickly.

    So what's stopping them? Most worry that they won't get a good price for their home, that they won't be able to find another house they can afford, and that the repairs and upgrades they'd have to complete before listing will be too daunting.

    And those are the problems that Opendoor has already solved for tens of thousands homeowners (including thousands of Dallas-Fort Worth residents). If you sell your home through Opendoor, you need only answer a few questions about your home's condition, features, and upgrades, and then you'll get a guaranteed offer back within 24 hours.

    Opendoor uses hundreds of data points, local market expertise, and your home’s unique features to generate an accurate, market-value offer — meaning there's no back-and-forth or negotiating to wait out, nor do you have to vacate your life several times a day, for potentially weeks or months, for showings. The offer stays active for five days.

    Once you accept, Opendoor arranges a free inspection for you, on your schedule. If repairs are needed, you can do them yourself, or deduct the costs and Opendoor will do the work. Once the contract is signed, you get to pick the closing date: anywhere from three to 60 days, so you can line it up perfectly to the purchase of your new home (meaning you don’t have to move twice). When the closing is completed, you get your money in a matter of days and can move on to your next adventure.

    If you're looking to buy, there are hundreds of DFW homes available for sale at any given time, all of which you can view on the Opendoor website or mobile app. Simply head to the house you want to see and follow the instructions to access the door code. Every home is open to tour daily from 6 am-9 pm. Want to come back and bring your best friend for a second opinion? Measure for furniture? See what the neighborhood's like at different times of day? Visit as many times as you like.

    If you've found your new dream home, it's just like a traditional sale, only quicker and easier. You can submit an offer yourself, or even work with a real estate agent if you prefer, and your agent will get a 3 percent commission. Every home comes with a warranty and a 30-day satisfaction guarantee.

    With Opendoor's help, DFW homeowners can finally start describing their feelings about buying and selling with the No. 4 response: excited.

    Buying and selling in DFW doesn't need to be a hassle.

    10222 Vinemont Street home for sale Dallas
    Photo courtesy of Opendoor
    Buying and selling in DFW doesn't need to be a hassle.
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    Moving north

    $1.5 billion development with working farm takes root in booming Anna

    John Egan
    Mar 27, 2026 | 10:30 am
    Anna, Texas
    Facebook/Anna
    Anna is a fast-growing city north of Dallas.

    The fast-growing Dallas-Fort Worth suburb of Anna, once a small farming community, is poised for even more population growth with the addition of a $1.5 billion master-planned community.

    Real estate investment firm Tellus Group broke ground Wednesday, March 25, on the more than 970-acre project, called Sherley Farms. Tellus is marketing the development, located in Collin County, as a wellness-focused, master-planned community with about 3,000 homes and an actively managed organic farm.

    First-phase homebuilders are Bloomfield Homes, DRB Homes, Drees Custom Homes, Highland Homes, Homebound, Olivia Clarke Homes, and Perry Homes. The initial model homes will be finished in the spring of 2027.

    The Sherley Farms site is five minutes from U.S. Highway 75 and near downtown Anna, which ranked fifth among U.S. cities for population growth from 2023 to 2024. As of July 1, 2024, Anna’s population stood at 31,986, up 14.6 percent from the same date in 2024 and up 183 percent from 2016. Anna’s population is projected to hit 100,000 by 2050.

    One standout aspect of the project will be a 65-acre organic farm that supplies fresh produce. Tellus says the “working” farm will serve as an “agricultural anchor and gathering place.”

    “Sherley Farms reflects our belief that the future of community development is rooted in wellness, connection, and a deep respect for the land,” says Craig Martin, founding partner and CEO of Tellus Group.

    Sherley Farms Facebook/Sherley Farms

    Anna started as a farming community in 1883. But in recent years, it has transformed into a rapidly growing suburb with more than 7,700 households as of 2024.

    Aside from homes, the first phase of Sherley Farms will include an amenity center with a resort-style pool and a portion of the planned green space.

    “Sherley Farms is a meaningful investment in Anna’s future, expanding our tax base, attracting new residents, and driving long-term economic growth,” says Kevin Toten, Anna’s mayor pro tem. “This project will generate new economic activity, support local businesses, and strengthen Anna’s position as a destination for high-quality development in North Texas.”

    In addition to Sherley Farms, Tellus is developing the Mosaic master-planned community in Celina, the Mirabella gated community in Prosper, and the Meraki master-planned community in Forney. Tellus was the principal developer of the $3 billion Windsong Ranch master-planned community in Prosper.

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