These creative image agents brand some of Dallas’ coolest locales
Great hotels and restaurants don’t just happen on their own. It’s a group effort, with a team of creatives who come together to design a holistic experience that brings people back again and again. And behind many of the coolest experiences in Dallas — Ida Claire, Belmont Hotel, Blind Butcher, to name a few — is Tractorbeam, a relentlessly passionate creative firm that goes beyond designing logos.
The team at Tractorbeam isn’t what you’d expect from a marketing firm; they’re more like image agents, who build a brand from the ground up — literally if that’s what it takes.
“We work with people who need a partner to create things,” partner Eric Benanti says. “Sometimes that includes a logo or a website, but we see those as smaller parts of a much bigger picture — a picture that we help our clients define and achieve.”
For instance, when working with a hotel or community developer, Tractorbeam starts with the brand’s identity and overall vision. Then, the designers and strategists roll up their sleeves and get to work — collaborating with architects, chefs, developers, interior designers, and more — to bring it all to life. From signage and menus to web design and digital marketing, Tractorbeam helps their clients create a complete brand vision.
“Who are you as a company? What are you trying to say? We help articulate those answers, and illustrate them down to the last detail, in a way that’s thoughtful and compelling,” Benanti says. “And those are the brands people get behind.”
Founded by Peter Benanti in 1999, the Dallas-based firm focuses on growing businesses with design services, strategy, and digital marketing. Clients span the globe, from New York and San Francisco to London and Hong Kong.
Tractorbeam is also behind some of the coolest Dallas-Fort Worth brands. Laudable local projects include collaborations with linen company Peacock Alley, the 800-acre Philips Creek Ranch in Frisco, Goodfriend Beer Garden & Burger House, and the Dallas Stars.